THQ Unloads Mobile Division

February 8, 2011 -

Publisher THQ has sold its mobile division, according to published reports this morning. THQ Wireless, the division launched in 2001 to tackle the lucrative mobile games market, has been sold off to advertising and distribution firm 24MAS. Stockholm-based 24MAS is an advertising and 'premium applications' company serving customers in over 80 countries via a proprietary software platform.

THQ says that the sale of the division does not mean an exit from the mobile market: "This agreement and our ongoing relationship with 24MAS will enable us to continue focusing on cutting edge games for Apple and emerging smartphone platforms while enjoying the distribution services of 24MAS on wireless carrier platforms," said Ian Curran, THQ's executive vice president of Global Publishing.

"The acquisition and ongoing partnership with THQ means 24MAS will have an unparalleled reach to many millions of potential customers globally, both via/for application and content distribution, as well as mobile advertising solutions," said 24MAS CEO Tero Turunen. "THQ Wireless' operations provide a value-add in terms of reach, services and technology, combined with proven management, operational excellence and revenue growth potential."

Financial terms of the deal were not disclosed.

THQ has been tightening its corporate belt this year. Prior to unloading its wireless division, THQ stepped out of the online games space.

Source: GI.biz


 
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Papa MidnightWii U Games finding Solidarity with PC Gamers :(08/19/2014 - 6:09pm
Zenbuy all of the bad DLC before they even showed the main content everyone was waiting for. I paid for it, I wanted it, and I got tossed aside.08/19/2014 - 4:10pm
ZenIanC: Yep, both Call of Duty games did the same thing holding back all DLC and then releasing the day one map 2 YEARS later out of the blue. Why play what they won't support. Warner Bros canceled their DLC after promising it because Wii U owners didn't08/19/2014 - 4:09pm
Andrew EisenShe's the developer of Depression Quest. It's an interesting game (although I wouldn't call it fun) and you can check it out for free at depressionquest.com.08/19/2014 - 2:48pm
Sleakerwhat's all this Zoe quinn stuff all over and should I even bother looking it up?08/19/2014 - 2:37pm
IanCExactly Zen. The third one had random delays to the DLC and they just came out seemingly at random with no warning, and the 4th they didn't even bother.08/19/2014 - 2:31pm
ZenI may have bought both AC games on Wii U, but WHY would anyone be expected to get the game when they came out MONTHS before release that they were skipping DLC and ignoring the game? They poisoned the market on themselves then blamed Nintendo players.08/19/2014 - 1:27pm
Papa MidnightIn review, that's fair, Andrew. I just tend to take Gawker articles with a lot of salt, and skepticism.08/19/2014 - 12:07pm
Matthew WilsonFor one has a English speaking support team for devs. Devs have said any questions they have, were translated in to Japanese. then back in to English. 08/19/2014 - 11:41am
Adam802they need to realize the "wii-fad" era is pretty much over and start rebooting some old great franchises like they are doing with star fox08/19/2014 - 11:39am
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IanCOkay, so what can Nintendo do to these 3rd parties? Huh? If a company release games late with missing content then of course it won't sell. Seems simple to me.08/19/2014 - 11:25am
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ZippyDSMleeUntill Nin starts paying out the azz or doing much much more to help 3rd party games development, the WIIU is dead in the water.....08/19/2014 - 11:03am
ZippyDSMleehttps://www.facebook.com/permalink.php?story_fbid=316135481893472&id=22417313775637408/19/2014 - 11:02am
ZippyDSMlee*gets out the popcorn* this will be fun08/19/2014 - 11:01am
Andrew EisenIt's not as simple as "Nintendo gamers don't buy AC games."08/19/2014 - 11:01am
Andrew EisenACIII was late, missing DLC (so was IV) and was on a brand new platform that had never had the series competing against two platforms that had an install base of 80 million a piece who had all the previous games.08/19/2014 - 11:01am
Andrew EisenI'd say TechDirt is being a bit unfair towards Kotaku's article to the point of slightly mischaracterizing it. It's not really bad but, while a little muddled, neither is the Kotaku article.08/19/2014 - 10:59am
 

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