As a general rule, everyone loves the antics of Sony Computer Entertainment America's fictional executive, Kevin Butler. His TV commercials are hilarious, and even his online chatter is good for an occasional chuckle. But a recent back and forth on Twitter may have put some egg on the face of SCEA’s marketing department. During a short exchange of tweets with Linux and Mac enthusiast Travis La Marr, Butler inadvertently retweeted the PS3 root key to all of his followers. The story is particularly embarrassing for Sony, who is in a mad dash to stop people from sharing that root key on the Internet.
La Marr tweeted the code at Butler, and signed off with "come at me @TheKevinButler." Whoever handles that Twitter account for Sony did not notice the long string of code in the message. That person retweeted the entire message, adding the comment: "Lemme guess ... You sank my Battleship?"
Yes, it appears that someone may have "sank your Battleship." While the tweet was later removed, for a short time the code was there for anyone following @TheKevinButler to see.
La Marr said that the tweet was his way of showing disdain for the way that Sony is handling the situation with the PS3 security breach, adding that he doesn't even own a PS3. It is doubtful that La Marr expected the Butler account to retweet it.
I hope that Sony will not be too hard on whoever retweeted the code. Accidents happen.