Extra Credits Chastises EA's Marketing

February 24, 2011 -

From fake protesters to scaring the crap out of your mom, EA has cut loose with some, shall we say, odd marketing choices of late.  Oh sure, there’s no such thing as bad press and EA’s games certainly aren’t hurting for attention but irking the people who actually buy your games in addition to the people who routinely lambast them might not be the best move.

The fine folks of The Escapists’ Extra Credits show agree and go so far as to say that EA is holding the game industry and the medium as a whole back with its antics.  Give the video a gander and see if you agree.

Extra Credits: An Open Letter to EA Marketing

-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen


Comments

Re: Extra Credits Chastises EA's Marketing

"Ugh, just bit the bullet and sent it to everyone at EA I know...I'm going to pay for this next week - JP"

For anyone curious, they did send the video to EA.  That is a quote from their facebook page.  EC does have a pretty large voice, lets see how this turns out.

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There are only 10 types of people in this world, people who know binary and people who don't.

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There are only 10 types of people in this world, people who know binary and people who don't.

Re: Extra Credits Chastises EA's Marketing

How is this not EA's fault. They hired the marketing company and they approved the marketing plan that said company came up with. No one hires a marketing company and lets them have free range to do whatever they want.

Frankly when I saw the Dead Space 2 commerical I said out loud "Thanks EA for keeping the stereotype alive."

Re: Extra Credits Chastises EA's Marketing

In EA's defense, the whole fake protest thing was not their idea. They hired a marketing company that did it. Now, EA could have kaiboshed it a lot quicker than they did, but it still was not entirely their fault.

Re: Extra Credits Chastises EA's Marketing

Sadly, even if EA sees this, I have a feeling it will fall on deaf ears.

Like the EC guys, I remember too that mission statement from way back in those early days.  But I chalk that up as being the product of youg idealism, much like the young Charles Foster Kane and his "Declaration of Principles."  And like Kane, as EA grew and eventually became the bloated entity that it is now (and which happens to all business unfortunately, no matter how good-intentioned they start out as being), those ideals and principles fell by the wayside in the face of the reality of how a capitialistic society works.  So as much as the EC guys and other would like those days to return, I sincerely doubt they ever will.

Re: Extra Credits Chastises EA's Marketing

I agree, EA marketing these pass few years has beena joke and  shameful at the same time.

http://www.magicinkgaming.com/

 
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MechaCrashI am reminded of the saying about playing chess with a pigeon.08/01/2015 - 11:13am
Andrew EisenThis is supported by, well, what actually happened, but also the text of the actual leaks. That was Tito's question and what he and a few (four total, I think) were discussing.08/01/2015 - 11:11am
Andrew EisenNo, it's not. What was generally prohibited was not discussion of journalistic ethics or other GamerGate topics, but threads that were, for example, discussing the sex life of an indie developer. THOSE are what were locked and removed.08/01/2015 - 11:10am
Goth_SkunkI don't believe you. Not for a second. Every major site with the exception of the Escapist prohibited discussion of GamerGate in its early stages. That is a fact.08/01/2015 - 11:04am
Andrew EisenNo, that's a fact. Don't believe me, read 'em yourself. No one was trying to censor discussion of GamerGate.08/01/2015 - 11:02am
Goth_Skunk@Andrew: That's your opinion.08/01/2015 - 10:57am
Goth_Skunkfuture? I'd compensate you for your time, of course.08/01/2015 - 10:57am
Goth_Skunk@IronPatriot: Congratulations on a sweeping statement to remove the agency of people supporting GamerGate for their own individual reasons. Since you're so good at painting in such broad strokes, are you free to paint my apartment sometime in the near08/01/2015 - 10:57am
Andrew EisenWhich, as you can tell by actually reading the snippets that were leaked, is a shamefully disingenuous telling of what was actually said.08/01/2015 - 10:56am
Goth_SkunkAdditionally, to quote William Usher, "[s]ome of the members on that list actively used their platform to support and propagate a wide-sweeping media narrative based on lies and factual inaccuracies."08/01/2015 - 10:54am
Goth_Skunkthe forums of The Escapist. Thankfully, they were both unsuccessful.08/01/2015 - 10:53am
Goth_SkunkOf the "Gamers Are Dead" articles specifically, no. But the list was used to try and censor discussion about GamerGate in its early stages. Ben Kuchera and our own James Fudge used it to solicit to Escapist then EiC Greg Tito to prevent discussion on08/01/2015 - 10:53am
IronPatriotCraig, you are right that gamergate is utter hypocrisy. Any story about it which lacks the context of gamergate's harassment origins FAILS ethics in journalism. LOL.08/01/2015 - 10:49am
IronPatriot@Goth_Skunk "citation needed"? Citation provided! Gamergate was created by 4chan harassers and ethics #ISyourShield08/01/2015 - 10:48am
Craig R.IP: Plenty of irony to go around with GG. But really, it's complete hypocrisy.08/01/2015 - 10:48am
Andrew EisenIf that assertion were true, it's nigh unfathomable that that conversation was not one of the ones leaked and published on Breitbart. Plus, as I pointed out earlier, only TWO of the Gamers Are Dead authors were on the Game Journo Pros list anyway.08/01/2015 - 10:48am
Craig R.Looks like he is, Andrew. Tinfoil wonders never cease.08/01/2015 - 10:45am
Non-entityAndrew: that's exactly what GamerGate has been claiming, yes. Private discussion groups apparently equal conspiracy.08/01/2015 - 10:44am
Andrew EisenGoth - Wait, wait, wait. Are you suggesting that the Gamers Are Dead articles are the result of a coordinated effort organized on the Game Journo Pros group?08/01/2015 - 10:38am
IronPatriotGamergate's private "interest" is harassing women. Their public lie is about "ethics"08/01/2015 - 10:36am
 

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