Extra Credits Chastises EA's Marketing

February 24, 2011 -

From fake protesters to scaring the crap out of your mom, EA has cut loose with some, shall we say, odd marketing choices of late.  Oh sure, there’s no such thing as bad press and EA’s games certainly aren’t hurting for attention but irking the people who actually buy your games in addition to the people who routinely lambast them might not be the best move.

The fine folks of The Escapists’ Extra Credits show agree and go so far as to say that EA is holding the game industry and the medium as a whole back with its antics.  Give the video a gander and see if you agree.

Extra Credits: An Open Letter to EA Marketing

-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen


Comments

Re: Extra Credits Chastises EA's Marketing

"Ugh, just bit the bullet and sent it to everyone at EA I know...I'm going to pay for this next week - JP"

For anyone curious, they did send the video to EA.  That is a quote from their facebook page.  EC does have a pretty large voice, lets see how this turns out.

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There are only 10 types of people in this world, people who know binary and people who don't.

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There are only 10 types of people in this world, people who know binary and people who don't.

Re: Extra Credits Chastises EA's Marketing

How is this not EA's fault. They hired the marketing company and they approved the marketing plan that said company came up with. No one hires a marketing company and lets them have free range to do whatever they want.

Frankly when I saw the Dead Space 2 commerical I said out loud "Thanks EA for keeping the stereotype alive."

Re: Extra Credits Chastises EA's Marketing

In EA's defense, the whole fake protest thing was not their idea. They hired a marketing company that did it. Now, EA could have kaiboshed it a lot quicker than they did, but it still was not entirely their fault.

Re: Extra Credits Chastises EA's Marketing

Sadly, even if EA sees this, I have a feeling it will fall on deaf ears.

Like the EC guys, I remember too that mission statement from way back in those early days.  But I chalk that up as being the product of youg idealism, much like the young Charles Foster Kane and his "Declaration of Principles."  And like Kane, as EA grew and eventually became the bloated entity that it is now (and which happens to all business unfortunately, no matter how good-intentioned they start out as being), those ideals and principles fell by the wayside in the face of the reality of how a capitialistic society works.  So as much as the EC guys and other would like those days to return, I sincerely doubt they ever will.

Re: Extra Credits Chastises EA's Marketing

I agree, EA marketing these pass few years has beena joke and  shameful at the same time.

http://www.magicinkgaming.com/

 
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MattsworknameAndrew and EZK help me pull back a bit , still working on it05/22/2015 - 7:06am
ConsterI think IP is the only person here who doesn't think IP needs to dial it back several levels.05/22/2015 - 6:14am
Mattsworknamehttp://www.foxnews.com/politics/2015/05/22/fec-backs-off-flirtation-with-regulating-internet/05/22/2015 - 1:34am
MattsworknameWell, on another subject, Saw this, and while I know it's fox news, thuoght I should share it05/22/2015 - 1:34am
MechaCrashYeah, even I think IP needs to dial it back.05/22/2015 - 12:35am
Mattsworknamesays05/21/2015 - 11:17pm
MattsworknameRE doc, everyone has a tendancy to let emotion get ahead of them, especially in an annoymous forum like the web. We have have those moments. Ip however has nothing but those moments. it's why I stopped responding to him, regardless of what he thinks or05/21/2015 - 11:17pm
DocMelonheadNo offense, but I see your behaviors in the comment sections uncalled for.05/21/2015 - 8:51pm
DocMelonheadHell, I could use both Goth_Skunk and IronPatriot as an example of such behavior between the two.05/21/2015 - 8:43pm
Andrew EisenMock? Ridicule? No, we're talking about serious threats and abuse, not people being cheeky or mean. Big difference.05/21/2015 - 8:42pm
DocMelonheadIn fact I see both mocks and ridicule between both the GamerGate Supporters and GamerGate Critics.05/21/2015 - 8:41pm
DocMelonheadAs for the Harassment, well, this is the internet; people will mock and ridicule whoever they want, whenever they want, at all times.05/21/2015 - 8:40pm
Mattsworknamegoth I think all media news outlets have that disclaimer05/21/2015 - 8:39pm
Andrew EisenThat's an... interesting way to interpret that.05/21/2015 - 8:36pm
Goth_SkunkAnd re BBC vs Rockstar: Ahh. I missed that. Woops!05/21/2015 - 8:33pm
Goth_SkunkAE: The entire disclaimer is a valid reason why I don't take it seriously. Particularly the part where they say "the information contained herein may not be necessarily accurate or current." Because fact-checking, like math, is haaaaaaaaard!05/21/2015 - 8:32pm
MattsworknameI take all media reporting with huge skepticism. the Mary sue Included. that said, there not as bad Jezebel.05/21/2015 - 8:27pm
DocMelonheadYou could say that the Mary Sue only interested in Gender issues in pop culture, and they only see GamerGate as a Hate group that fight for the oppressive status quo.05/21/2015 - 8:22pm
MechaCrashWell, can't blame him for not expanding on it and missing stories here. Sealioning people demanding proof of claims and then calling them liars when they provide it is busy work!05/21/2015 - 8:20pm
Andrew EisenRe: Mary Sue - Uh, why exactly? Re: Rockstar - Yep, we reported that earlier today.05/21/2015 - 8:12pm
 

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