Survey Says: Adult Mobile Game Consumption on the Rise

February 28, 2011 -

A survey conducted by Information Solutions Group and paid for by casual game publisher PopCap Games claims that one-third of adults in the United States and the United Kingdom identify themselves as "mobile phone gamers." The survey also found that among mobile phone gamers, the mobile phone is now the primary gaming device of choice, surpassing consoles and personal computers in less than two years. The survey also found that smartphone owners are the most avid consumers of mobile phone games. These and other purchase and consumption trends identified in the survey suggest growth in the mobile games sector that will continue for the foreseeable future.

Overall, more than half (52 percent) of the 2,425 survey respondents said they had played a game on a mobile phone at some time in the past; 73 percent of U.K. respondents said they had played a mobile phone game at least once, compared to 44 percent of U.S. residents surveyed. A portion of those U.K. respondents appear to have been one-time users. Around 33.6 percent of all adults in America and the United Kingdom have played a game on their mobile phone handset in the past month, qualifying them as "mobile phone gamers" for the purposes of the survey, and nearly a quarter (24.6 percent) have played in the past week, qualifying them as "avid mobile phone gamers." Around 83 percent of mobile phone gamers who own a smartphone said they'd played in the past week.

The full findings from the survey are available in this PDF.

The survey was conducted by Information Solutions Group exclusively for PopCap Games. The results are based on 2,425 online surveys completed by members of the online "ePanel"" site (Toluna) in the United States and United Kingdom between January 25 and January 31, 2011. To qualify for the survey respondents had to own a mobile phone.


 
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IanCWelp, twitch is going to suck now. Thanks google.07/25/2014 - 6:30am
Sleaker@MP - Looked up hitbox, thanks.07/24/2014 - 9:40pm
Matthew WilsonI agree, but to me given other known alternatives google seems to the the best option.07/24/2014 - 6:30pm
Andrew EisenTo be clear, I have no problem with Google buying it, I'm just concerned it will make a slew of objectively, quantifiably bad changes to Twitch just as it's done with YouTube over the years.07/24/2014 - 6:28pm
Matthew WilsonI doubt yahoo has the resources to pull it off, and I not just talking about money.07/24/2014 - 6:15pm
SleakerI wouldn't have minded a Yahoo purchase, probably would have been a better deal than Tumblr seeing as they paid the same for it...07/24/2014 - 6:13pm
MaskedPixelanteIt's the golden age of Hitbox, I guess.07/24/2014 - 6:08pm
Matthew Wilsonagain twitch was going to get bought. It was just who was going to buy it . Twitch was not even being able to handle the demand, so hey needed a company with allot of infrastructure to help them. I can understand why you would not want Google to buy it .07/24/2014 - 5:49pm
Andrew Eisen"Google is better than MS or Amazon" Wow. Google, as I mentioned earlier, progressively makes almost everything worse and yet there are still two lesser options. Again, wow!07/24/2014 - 5:43pm
Andrew EisenI don't know. MS, in my experience, is about 50/50 on its products. It's either fine or it's unusable crap. Amazon, well... I've never had a problem buying anything from them but I don't use any of their products or services so I couldn't really say.07/24/2014 - 5:42pm
Matthew WilsonGoogle is better than MS or Amazon.07/24/2014 - 5:33pm
Sleaker@AE - I've never seen youtube as a great portal to interact with people from a comment perspective. like ever. The whole interface doesn't really promote that.07/24/2014 - 5:28pm
Andrew EisenNor I. From a content producer's perspective, almost every change Google implements makes the service more cumbersome to use. It's why I set up a Facebook fan page in the first place; it was becoming too difficult to connect with my viewers on YouTube.07/24/2014 - 4:50pm
Sleakerwonder if anyone is going to try and compete with google, I'm not a huge fan of the way they manage their video services.07/24/2014 - 4:41pm
Andrew EisenIt happened. Google bought Twitch. http://venturebeat.com/2014/07/24/googles-1b-purchase-of-twitch-confirmed-joins-youtube-for-new-video-empire/07/24/2014 - 4:28pm
MaskedPixelanteI hope Nintendo actually follows through with the DS Virtual Console, that sounds like it could be cool.07/24/2014 - 2:15pm
james_fudgePeople don't deny it persay, they bristle at the idea that it's a "problem" that nneds to be "fixed."07/24/2014 - 2:15pm
Papa MidnightRacism and Misogny are heavily prevalent in the gaming and online arena. Getting people to actually admit that, however...07/24/2014 - 11:42am
Papa MidnightThat very thing is somthing that anyone who has been subjected to racial-based targeting online could actually state that they've experienced.07/24/2014 - 11:41am
Papa MidnightPerfect example: "I have yet to talk to a man who has had to call a police officer due to a stalker, only to be told nothing can be done until they are physically assaulted."07/24/2014 - 11:40am
 

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