Survey Says: Adult Mobile Game Consumption on the Rise

February 28, 2011 -

A survey conducted by Information Solutions Group and paid for by casual game publisher PopCap Games claims that one-third of adults in the United States and the United Kingdom identify themselves as "mobile phone gamers." The survey also found that among mobile phone gamers, the mobile phone is now the primary gaming device of choice, surpassing consoles and personal computers in less than two years. The survey also found that smartphone owners are the most avid consumers of mobile phone games. These and other purchase and consumption trends identified in the survey suggest growth in the mobile games sector that will continue for the foreseeable future.

Overall, more than half (52 percent) of the 2,425 survey respondents said they had played a game on a mobile phone at some time in the past; 73 percent of U.K. respondents said they had played a mobile phone game at least once, compared to 44 percent of U.S. residents surveyed. A portion of those U.K. respondents appear to have been one-time users. Around 33.6 percent of all adults in America and the United Kingdom have played a game on their mobile phone handset in the past month, qualifying them as "mobile phone gamers" for the purposes of the survey, and nearly a quarter (24.6 percent) have played in the past week, qualifying them as "avid mobile phone gamers." Around 83 percent of mobile phone gamers who own a smartphone said they'd played in the past week.

The full findings from the survey are available in this PDF.

The survey was conducted by Information Solutions Group exclusively for PopCap Games. The results are based on 2,425 online surveys completed by members of the online "ePanel"" site (Toluna) in the United States and United Kingdom between January 25 and January 31, 2011. To qualify for the survey respondents had to own a mobile phone.


 
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Matthew WilsonI hope some company buys sega's ips. creative assembly, and Atlas. the rest of sega can bugger off.01/31/2015 - 4:03pm
WonderkarpTropes VS Women Refund : An Open Letter to Feminist Frequency https://www.youtube.com/watch?v=UoucuL1jazI Guy trying to get refund from the kickstarter01/31/2015 - 3:50pm
Goth_SkunkPrototype was all right. I had way more fun running around in the open world, scaling buildings, gliding in the air, and pulling off insane helicopter-capturing maneuvers than I did with the actual story, though. Eventually the novelty wore off.01/31/2015 - 3:31pm
Andrew EisenI don't know about Joystiq, we may mention it but I don't know that there's that much to really discuss but yeah, Nintendo's YouTube Creator's Program is on the agenda.01/31/2015 - 2:45pm
MonteMatt: they have articles on both Joystiq and nintendo's youtube BS.01/31/2015 - 2:30pm
prh99http://blog.us.playstation.com/2014/12/31/playstation-plus-januarys-free-games/01/31/2015 - 1:56pm
Matthew Wilsonyou guys going to talk about the Joystiq closing, and Nintendo losing its mind?01/31/2015 - 1:11pm
Andrew EisenNeo - Do you have any evidence of that? Please link.01/31/2015 - 11:43am
Papa MidnightI enjoyed the first Prototype... even if the PC Port was horribly done. Prototype 2, however, far exceeds it. It's actually a decent game in my opinion.01/31/2015 - 11:24am
Wonderkarpreally? I didnt play it because the first one sucked. I didnt even know the main characters black01/31/2015 - 10:38am
Neo_DrKefkaFor those who don't know Prototype 2 is free for the PS3 on PS PLUS! It's a great game that failed due to collusion with activist bloggers before the game was released that people would hate it because the main characters black.01/31/2015 - 9:53am
Wonderkarpalso heard Techraptor is working on a big news piece on indiecade01/31/2015 - 9:47am
WonderkarpAndrew : All I know is he was critical of the block list and said the coding was bad.01/31/2015 - 9:42am
prh99Devolvers response to Nintendo's creator program https://mobile.twitter.com/devolverdigital/status/56082061398444851301/31/2015 - 3:24am
Andrew EisenI only know of him being annoyed that IGDA mistakenly hosted on its anti-harassment tools page a blocklist he was on. What else was he critical of?01/31/2015 - 2:19am
Goth_Skunk@WonderKarp: Given Rosario's outspoken criticisms of the conduct of the IGDA, I would not be one bit surprised if he's being strong-armed into silence in closed-door meetings. He's not towing the party line, after all.01/30/2015 - 11:38pm
MechaTama31EZK: Thank you! (And I was able to see that you did it, only because you did it. How appropriate! :)01/30/2015 - 11:37pm
Matthew Wilson@Monte Nintendo is a Japanese company though. consoles are dead in japan. ps sony is a international company, so they do not much care about Japanese sales much.01/30/2015 - 10:11pm
MonteOnly one generation ago nintnedo had the best selling console. They know their games are still popular and can move their hardware. They just need to focus on better gaming hardware and advertising (their youtube policy not helping)01/30/2015 - 9:58pm
MonteI'd expect Nintendo to keep making consoles, much like the gamecube i doubt nintendo will see the Wii U as a sign of the end for consoles. There are multiple reason why the Wii U failed a big one being marketting.01/30/2015 - 9:55pm
 

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