Iwata: Smartphone Makers don't Value Games

March 3, 2011 -

Nintendo CEO and president Satoru Iwata took a shot at hand-held smartphone devices this week during a speech at GDC. Iwata said that smartphone manufacturers do not value video games as much as they should with many seeing the quantity of apps as more important than the quality.

"We want consumers to appreciate the premium value of software through our platforms. Although Microsoft and Sony are different to us, I believe we all share this idea 100 per cent. We demonstrate a high value of game software. “However, smartphones and social platforms are not at all like ours. These platforms have no motivation to maintain a high value of game software. For them, content is just created by someone else."

“Quantity is how they profit. The value of game software does not matter to them.”

He went on to say that the amount of games creates a higher risk of failure and puts developers' jobs on the line:

"Our industry has certainly expanded but it also gives me concern. It is difficult to gain true hit status. With such competition even being noticed is extremely difficult."

"Game development is drowning," he added.

Nintendo also announced a new Super Mario game for 3DS at the event, as well as admitting that the performance of their digital services WiiWare and DSiWare have been "disappointing."

Source: Develop


Comments

Re: Iwata: Smartphone Makers don't Value Games

He does have a point. When smartphones start bragging abiout having 30,000 games and 29,000 of are either bad or stolen games then its so easy to see that apple (and to a lesser exdent google) dosen't seem to care too much about quality.

http://www.magicinkgaming.com/

Re: Iwata: Smartphone Makers don't Value Games

Wasn't one of the main contributors to the video game market crash of 83 the oversaturation of knockoffs without originality, thus leading to disinterest in the products made worse by word-of-mouth?

No company in an oversaturated industry can thrive unless they bringing something that blows people away, nowadays.

Re: Iwata: Smartphone Makers don't Value Games

There are more devs out there now, and some really only care about the bottom line, that is $$$$$

Nintendo has always been great about their games, but they do not regulate the shovel ware on their own platforms that well.

And lets face it this happens in every industry ever.  From food to movies, there is plenty of what I would call just junk on the shelves.  This is why we have things like reviewers and customer ratings, they should be able to help people decide what is quality. 

I do think companies hav e amoral obligation to strive for quality but honestly it can't be something enforced.


Re: Iwata: Smartphone Makers don't Value Games

Interesting words coming from the president of a company that has by far the most shovelware of any of the major platforms.

 

Andrew Eisen

Re: Iwata: Smartphone Makers don't Value Games

Yeah, but thier shovelware is dwarfed by the currently advertized cell phone game market and app stores... and Nintendo does not exactly draw attention to it, while handheld makers trot out their 'look at how big our catalog is!' pretty regularly.

Re: Iwata: Smartphone Makers don't Value Games

Yeah, by major platforms I meant major video game platforms.

 

Andrew Eisen

Re: Iwata: Smartphone Makers don't Value Games

I agree with what Iwata says, but how does he explain drivel like "Imaginez Babiez Party" or Notebook apps that are on the DS?  He might be right, but Nintendo doesn't exactly seem to care either.

Re: Iwata: Smartphone Makers don't Value Games

Come on, Superman 64 had the Nintendo Seal of Quality!!! How can you say they don't care, when that game is mentioned in lots of lists?

 

/ok ok, so the lists are usually "worst game ever" ones 

 

Re: Iwata: Smartphone Makers don't Value Games

You can't blame Nintendo for 3rd party titles. I USE THAT NOTEBOOK, THANK YOU! I'm glad they've turned the DS into more than just a game machine, a media player, and a pocket organizer.

Yes, for smartphones, it's nothing but shovelware. Poor Nintendo got hit hard when the DS first came out, but they shifted through it, setting prime examples of what they wanted (Mario, Zelda, Metroid) and eventually 3rd party's started following along (Hotel Dusk, Prof. Layton, Golden Sun).

No you can't keep out all the trash, but the smartphones don't even seem to be trying. Quality's a needle in a crapstack at the Apple Store.

No, Nintendo's problem is (and Iwata's for that matter) is where the quality needs to be sold (next generation at least). DLC, Iwata! Put it online! Not the DSiware; the full-length games! Yes...Microsoft and Sony share those ideas 100%, so why don't you?

Re: Iwata: Smartphone Makers don't Value Games

Yes, you can blame them for shovelware. They control the platform, they are required to sign the binaries and give a "seal of quality"

And accordingly, you can blame Apple for the shovelware on iOS, but you can't blame them for any shovelware on OS X (that's not in the app store).

You want to control what's on your platform, you get blamed for what's on it.

 

 
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ZippyDSMleePaypal shuts down Mega's payment system. https://torrentfreak.com/under-u-s-pressure-paypal-nukes-mega-for-encrypting-files-150227/03/01/2015 - 3:25pm
Matthew Wilsonvalvle planning to release a vr headset this year wtf http://www.pcgamer.com/valves-vr-headset-is-named-vive-and-htc-are-making-it/03/01/2015 - 1:05pm
ZippyDSMleeuuuhhhggg in other news been sick since last night.....uuhggg.....I iwsh it did not hurt so much when my tummy wants to leave my body..02/28/2015 - 11:39pm
ZippyDSMleeBrings me to the Q why alt costumes would be needed in competition anyway... http://www.eventhubs.com/news/2015/feb/28/dead-or-alive-community-aims-ban-over-120-overly-sexualized-costumes-dead-or-alive-5-last-round/02/28/2015 - 11:36pm
MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
prh99The government probably doesn't need an app, but I was think more along the lines of a company that was going to sell the collected info. “If you're not paying for the product, you are the product” sometimes even if you pay.02/28/2015 - 1:50pm
E. Zachary KnightWhat better way for the government to keep track of you than to get you to install an app that lets you insult the government.02/28/2015 - 11:03am
prh99No, but I looked it up and it's basically spyware. Their privacy policy says their apps tracks among other things your location and browsing habits via cookies.02/28/2015 - 8:20am
Ryan RardinHas anyone here heard of an app called iCitizen? It's basically Yelp for politicians.02/28/2015 - 5:16am
Andrew EisenAh, not linked in the way you (and everyone else) want and expect. That's true.02/27/2015 - 10:06pm
Matthew Wilsonthey are not linked in a way that tracks purchases though. the fact that they have to send a code for the other system shows that they are not linked in the way it counts.02/27/2015 - 9:39pm
Andrew EisenAccounts are already linked. Have been for quite a while. Also, Mario vs. Donkey Kong was announced as a cross-buy title during last January's Nintendo Direct.02/27/2015 - 9:25pm
Matthew Wilsonhttp://www.vg247.com/20…/…/27/olli-olli-3ds-wii-u-cross-buy/ I wounder if this is a sign that Nintendo may finally link accounts across the 3ds/wiiu in the near future.02/27/2015 - 9:18pm
prh99http://www.romanoriginals.co.uk/invt/70931?colour=Blue The dress does comes in white and blue but both have black lace and a sheer back top, I don't see gold or brown. 02/27/2015 - 8:54pm
ZippyDSMleeDungeons was a so bad so good game to me so I been keeping up with its sequel which will more of a Dungeon Keeper clone. As for pre order out of 7 preorders I was not burnt by 2... Add my contempt of most of modern game design.Ya I have all kinds of hurt.02/27/2015 - 8:40pm
MechaTama31I don't even want to know...02/27/2015 - 8:22pm
 

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