Iwata: Smartphone Makers don't Value Games

March 3, 2011 -

Nintendo CEO and president Satoru Iwata took a shot at hand-held smartphone devices this week during a speech at GDC. Iwata said that smartphone manufacturers do not value video games as much as they should with many seeing the quantity of apps as more important than the quality.

"We want consumers to appreciate the premium value of software through our platforms. Although Microsoft and Sony are different to us, I believe we all share this idea 100 per cent. We demonstrate a high value of game software. “However, smartphones and social platforms are not at all like ours. These platforms have no motivation to maintain a high value of game software. For them, content is just created by someone else."

“Quantity is how they profit. The value of game software does not matter to them.”

He went on to say that the amount of games creates a higher risk of failure and puts developers' jobs on the line:

"Our industry has certainly expanded but it also gives me concern. It is difficult to gain true hit status. With such competition even being noticed is extremely difficult."

"Game development is drowning," he added.

Nintendo also announced a new Super Mario game for 3DS at the event, as well as admitting that the performance of their digital services WiiWare and DSiWare have been "disappointing."

Source: Develop


Comments

Re: Iwata: Smartphone Makers don't Value Games

He does have a point. When smartphones start bragging abiout having 30,000 games and 29,000 of are either bad or stolen games then its so easy to see that apple (and to a lesser exdent google) dosen't seem to care too much about quality.

http://www.magicinkgaming.com/

Re: Iwata: Smartphone Makers don't Value Games

Wasn't one of the main contributors to the video game market crash of 83 the oversaturation of knockoffs without originality, thus leading to disinterest in the products made worse by word-of-mouth?

No company in an oversaturated industry can thrive unless they bringing something that blows people away, nowadays.

Re: Iwata: Smartphone Makers don't Value Games

There are more devs out there now, and some really only care about the bottom line, that is $$$$$

Nintendo has always been great about their games, but they do not regulate the shovel ware on their own platforms that well.

And lets face it this happens in every industry ever.  From food to movies, there is plenty of what I would call just junk on the shelves.  This is why we have things like reviewers and customer ratings, they should be able to help people decide what is quality. 

I do think companies hav e amoral obligation to strive for quality but honestly it can't be something enforced.


Re: Iwata: Smartphone Makers don't Value Games

Interesting words coming from the president of a company that has by far the most shovelware of any of the major platforms.

 

Andrew Eisen

Re: Iwata: Smartphone Makers don't Value Games

Yeah, but thier shovelware is dwarfed by the currently advertized cell phone game market and app stores... and Nintendo does not exactly draw attention to it, while handheld makers trot out their 'look at how big our catalog is!' pretty regularly.

Re: Iwata: Smartphone Makers don't Value Games

Yeah, by major platforms I meant major video game platforms.

 

Andrew Eisen

Re: Iwata: Smartphone Makers don't Value Games

I agree with what Iwata says, but how does he explain drivel like "Imaginez Babiez Party" or Notebook apps that are on the DS?  He might be right, but Nintendo doesn't exactly seem to care either.

Re: Iwata: Smartphone Makers don't Value Games

Come on, Superman 64 had the Nintendo Seal of Quality!!! How can you say they don't care, when that game is mentioned in lots of lists?

 

/ok ok, so the lists are usually "worst game ever" ones 

 

Re: Iwata: Smartphone Makers don't Value Games

You can't blame Nintendo for 3rd party titles. I USE THAT NOTEBOOK, THANK YOU! I'm glad they've turned the DS into more than just a game machine, a media player, and a pocket organizer.

Yes, for smartphones, it's nothing but shovelware. Poor Nintendo got hit hard when the DS first came out, but they shifted through it, setting prime examples of what they wanted (Mario, Zelda, Metroid) and eventually 3rd party's started following along (Hotel Dusk, Prof. Layton, Golden Sun).

No you can't keep out all the trash, but the smartphones don't even seem to be trying. Quality's a needle in a crapstack at the Apple Store.

No, Nintendo's problem is (and Iwata's for that matter) is where the quality needs to be sold (next generation at least). DLC, Iwata! Put it online! Not the DSiware; the full-length games! Yes...Microsoft and Sony share those ideas 100%, so why don't you?

Re: Iwata: Smartphone Makers don't Value Games

Yes, you can blame them for shovelware. They control the platform, they are required to sign the binaries and give a "seal of quality"

And accordingly, you can blame Apple for the shovelware on iOS, but you can't blame them for any shovelware on OS X (that's not in the app store).

You want to control what's on your platform, you get blamed for what's on it.

 

 
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Andrew EisenNeo - Do you have any evidence of that? Please link.01/31/2015 - 11:43am
Papa MidnightI enjoyed the first Prototype... even if the PC Port was horribly done. Prototype 2, however, far exceeds it. It's actually a decent game in my opinion.01/31/2015 - 11:24am
Wonderkarpreally? I didnt play it because the first one sucked. I didnt even know the main characters black01/31/2015 - 10:38am
Neo_DrKefkaFor those who don't know Prototype 2 is free for the PS3 on PS PLUS! It's a great game that failed due to collusion with activist bloggers before the game was released that people would hate it because the main characters black.01/31/2015 - 9:53am
Wonderkarpalso heard Techraptor is working on a big news piece on indiecade01/31/2015 - 9:47am
WonderkarpAndrew : All I know is he was critical of the block list and said the coding was bad.01/31/2015 - 9:42am
prh99Devolvers response to Nintendo's creator program https://mobile.twitter.com/devolverdigital/status/56082061398444851301/31/2015 - 3:24am
Andrew EisenI only know of him being annoyed that IGDA mistakenly hosted on its anti-harassment tools page a blocklist he was on. What else was he critical of?01/31/2015 - 2:19am
Goth_Skunk@WonderKarp: Given Rosario's outspoken criticisms of the conduct of the IGDA, I would not be one bit surprised if he's being strong-armed into silence in closed-door meetings. He's not towing the party line, after all.01/30/2015 - 11:38pm
MechaTama31EZK: Thank you! (And I was able to see that you did it, only because you did it. How appropriate! :)01/30/2015 - 11:37pm
Matthew Wilson@Monte Nintendo is a Japanese company though. consoles are dead in japan. ps sony is a international company, so they do not much care about Japanese sales much.01/30/2015 - 10:11pm
MonteOnly one generation ago nintnedo had the best selling console. They know their games are still popular and can move their hardware. They just need to focus on better gaming hardware and advertising (their youtube policy not helping)01/30/2015 - 9:58pm
MonteI'd expect Nintendo to keep making consoles, much like the gamecube i doubt nintendo will see the Wii U as a sign of the end for consoles. There are multiple reason why the Wii U failed a big one being marketting.01/30/2015 - 9:55pm
Wonderkarpwhen asked on Twitter, the Chairman said He couldnt comment at this time https://twitter.com/siloraptor/status/561284497275367424. still looking for facts01/30/2015 - 9:41pm
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Matthew Wilson@AE I hope they do a Ipad/iphone thing. make a home console/handheld where games are playable on both. that is what I would want from them.01/30/2015 - 9:00pm
Andrew EisenThat would be a shame but as long as I can play comfortably on my TV I'll probably be fine with whatever the future brings.01/30/2015 - 8:56pm
Matthew Wilson@AE I would get used to it. I do not think nintendo is going to do another home console , but I suspect a hybrid one. 1. they are doing worse than the gamecube. 2. the home console market is dead in japan. even the ps4 isnt selling there.01/30/2015 - 8:54pm
 

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