Iwata: Smartphone Makers don't Value Games

March 3, 2011 -

Nintendo CEO and president Satoru Iwata took a shot at hand-held smartphone devices this week during a speech at GDC. Iwata said that smartphone manufacturers do not value video games as much as they should with many seeing the quantity of apps as more important than the quality.

"We want consumers to appreciate the premium value of software through our platforms. Although Microsoft and Sony are different to us, I believe we all share this idea 100 per cent. We demonstrate a high value of game software. “However, smartphones and social platforms are not at all like ours. These platforms have no motivation to maintain a high value of game software. For them, content is just created by someone else."

“Quantity is how they profit. The value of game software does not matter to them.”

He went on to say that the amount of games creates a higher risk of failure and puts developers' jobs on the line:

"Our industry has certainly expanded but it also gives me concern. It is difficult to gain true hit status. With such competition even being noticed is extremely difficult."

"Game development is drowning," he added.

Nintendo also announced a new Super Mario game for 3DS at the event, as well as admitting that the performance of their digital services WiiWare and DSiWare have been "disappointing."

Source: Develop


Comments

Re: Iwata: Smartphone Makers don't Value Games

He does have a point. When smartphones start bragging abiout having 30,000 games and 29,000 of are either bad or stolen games then its so easy to see that apple (and to a lesser exdent google) dosen't seem to care too much about quality.

http://www.magicinkgaming.com/

Re: Iwata: Smartphone Makers don't Value Games

Wasn't one of the main contributors to the video game market crash of 83 the oversaturation of knockoffs without originality, thus leading to disinterest in the products made worse by word-of-mouth?

No company in an oversaturated industry can thrive unless they bringing something that blows people away, nowadays.

Re: Iwata: Smartphone Makers don't Value Games

There are more devs out there now, and some really only care about the bottom line, that is $$$$$

Nintendo has always been great about their games, but they do not regulate the shovel ware on their own platforms that well.

And lets face it this happens in every industry ever.  From food to movies, there is plenty of what I would call just junk on the shelves.  This is why we have things like reviewers and customer ratings, they should be able to help people decide what is quality. 

I do think companies hav e amoral obligation to strive for quality but honestly it can't be something enforced.


Re: Iwata: Smartphone Makers don't Value Games

Interesting words coming from the president of a company that has by far the most shovelware of any of the major platforms.

 

Andrew Eisen

Re: Iwata: Smartphone Makers don't Value Games

Yeah, but thier shovelware is dwarfed by the currently advertized cell phone game market and app stores... and Nintendo does not exactly draw attention to it, while handheld makers trot out their 'look at how big our catalog is!' pretty regularly.

Re: Iwata: Smartphone Makers don't Value Games

Yeah, by major platforms I meant major video game platforms.

 

Andrew Eisen

Re: Iwata: Smartphone Makers don't Value Games

I agree with what Iwata says, but how does he explain drivel like "Imaginez Babiez Party" or Notebook apps that are on the DS?  He might be right, but Nintendo doesn't exactly seem to care either.

Re: Iwata: Smartphone Makers don't Value Games

Come on, Superman 64 had the Nintendo Seal of Quality!!! How can you say they don't care, when that game is mentioned in lots of lists?

 

/ok ok, so the lists are usually "worst game ever" ones 

 

Re: Iwata: Smartphone Makers don't Value Games

You can't blame Nintendo for 3rd party titles. I USE THAT NOTEBOOK, THANK YOU! I'm glad they've turned the DS into more than just a game machine, a media player, and a pocket organizer.

Yes, for smartphones, it's nothing but shovelware. Poor Nintendo got hit hard when the DS first came out, but they shifted through it, setting prime examples of what they wanted (Mario, Zelda, Metroid) and eventually 3rd party's started following along (Hotel Dusk, Prof. Layton, Golden Sun).

No you can't keep out all the trash, but the smartphones don't even seem to be trying. Quality's a needle in a crapstack at the Apple Store.

No, Nintendo's problem is (and Iwata's for that matter) is where the quality needs to be sold (next generation at least). DLC, Iwata! Put it online! Not the DSiware; the full-length games! Yes...Microsoft and Sony share those ideas 100%, so why don't you?

Re: Iwata: Smartphone Makers don't Value Games

Yes, you can blame them for shovelware. They control the platform, they are required to sign the binaries and give a "seal of quality"

And accordingly, you can blame Apple for the shovelware on iOS, but you can't blame them for any shovelware on OS X (that's not in the app store).

You want to control what's on your platform, you get blamed for what's on it.

 

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
prh99Also there is no story in rational and respectful discussion (where you can find it).10/19/2014 - 10:44am
prh99Well they are probably doing it on Twitter and probably the GG hashtag so any voice reason gets drowned out by idiocy. Also it's far easier to broad brush a group.10/19/2014 - 10:41am
Wonderkarpdont fool yourself, Technogeek. Remember Mass Effect 3? How about the ferver against Phil Fish?10/19/2014 - 10:18am
MechaTama31None of which is the fault or responsibility of the people who are not trolling, harassing, threatening, doxxing, etc. So why is their opinion hostage to the people who are?10/19/2014 - 10:06am
TechnogeekIf the developer were male there wouldn't have been a "conversation" in the first place.10/19/2014 - 2:27am
Montetrolls are just at their absolute worst when it comes to women and feminist. You could bet good money that if the developer were male the trolls would be silent and the conversation would actually focus on the journalism.10/18/2014 - 9:18pm
MontePapa: Not the first time we've had a journalism scandals before, but the harassment never got close to this level; the difference with this scandal is that feminists are involved. Without the feminist angle, their would be A LOT less harrassment10/18/2014 - 9:15pm
Papa MidnightMonte: That's honestly rather short-sighted. As has been proven with other persons who have been targeted, if it wasn't Quinn, it would be someone else.10/18/2014 - 6:26pm
AvalongodI think that's part of what gives an esoteric news story like this real life...it taps into a larger narrative about misogyny in society outside of games.10/18/2014 - 3:29pm
Avalongod@Monte, well the trolls made death threats that came to police (and media attention). I think this is tapping into a larger issue outside of games about how women are treated in society (like all the "real rape" stuff during the last election)10/18/2014 - 3:28pm
WonderkarpZippy : Havent tried the PS4 controller. might later.10/18/2014 - 2:37pm
MonteSeirously, If Quinn was not involved and GG was instead about something like the Mordor Marketing contracts, the trolling would have never grown so vile and disgusting. There have been plenty of movements in the past that never sufferred from behavior..10/18/2014 - 1:57pm
MonteWe have seen scandel's before but the trolling has never been as vile as what we see with GG. Trolls usually have such a tiny voice you can barely notice them, but its like moths to a flame whenever femistist are involved.10/18/2014 - 1:53pm
ZippyDSMleeWonderkarp: You might be able to if you had a PS4 controller.10/18/2014 - 1:00pm
MaskedPixelantehttp://store.steampowered.com/app/327940/ Night Dive starts charging for freeware.10/18/2014 - 12:21pm
Matthew Wilsonthe sad thing is there are trolls on both sides of this. people need to stop acting like their side is so pure.10/18/2014 - 12:19pm
MechaTama31So, only speak out on a scandal that hasn't attracted trolls? I wouldn't hold my breath...10/18/2014 - 10:49am
MonteI feel like GG just needs to die. The movement is FAR to tainted by hatred and BS for it to be useful for any conversation. Let GG die, and then rally behind the NEXT gaming journalism scandal, and start the conversation fresh.10/18/2014 - 10:33am
quiknkoldand we dont have a Dovakin to call a cease fire10/17/2014 - 7:37pm
quiknkoldThe whole thing is Futile. Both sides are so buried deep in their trenchs that there isnt a conversation. Its just Finger Pointing, Name Calling, Doxxing, Threats. there needs to be a serious conversation, and GG isnt it.10/17/2014 - 7:37pm
 

Be Heard - Contact Your Politician