Ubisoft Doesn't Dare Release We Dare in the UK Either

March 9, 2011 -

Hey, did you UK readers see Ubisoft’s trailer for We Dare?  Did it perk your interest?  Would you like to play it?

Well too bad!  Ubisoft has decided not to release the game in the United Kingdom.

"Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision not to sell the game in the United Kingdom."

We haven't seen reports of rioting in the streets.  As far as we’re aware, that "public reaction" doesn’t consist of much more than Keith Vaz and a few parents, going on nothing more than the trailer, opining that the game none of them had played was inappropriate for children as young as 12.  One parent, speaking to the Daily Mail, went so far as to say "this sort of computer game will only serve to fuel sexual tensions and, in a worse-case scenario, sexual touching or assault."

PEGI, the body that stamped the game with a 12 rating, continues to stand by its decision, telling IGN:

"Conclusions by press and commenters have been based exclusively on the online commercial, whereas the conclusions of PEGI were based on the game experience.  It was correct to give the game a 12 rating. The content of the game and the interaction that the game itself implies do not warrant a higher rating. Marketing may have implied something else, but PEGI does not rate advertising, it rates game content."


America and the UK are out but the game will be sold in other parts of Europe.  For now.

Via: The Telegraph

Thanks to beemoh for the heads up.

[Disclosure: I freelance for IGN.]

-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen

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Comments

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Recently it seems that it has been the publishers who have been blocking the content. Normally this controversy is what publishers crave (just look at EA's shameless tactics with Dante's Inferno) because it's free promotion and sales will increase. But Ubisoft, like EA with Medal of Honor, are self censoring.

I blame none of the newspapers or media for this, as this sort of mild outrage is to be expected and ignored (like it does with most games and films). They didn't run campaigns or petitions and there wasn't any increasing pressure to block it. Ubisoft a week or two after the controversy disappeared decided to block the release themselves.

Whether this is part of Ubisoft's tactics to increase demand, which will see them reverse the decision due to "major public demand" remains to be seen.

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

In practice, it doesn't really matter since I doubt it would have been popular anyway, just another piece of Wii shovelware. However, in principal, it was a terrible decision. The Daily Mail morons will think they have some sort of sway as to what gets published.

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Amazing, PEGI has more stones than Ubisoft, and they lose no money if the game loses sales.

-Austin from Oregon

Feel free to check out my blog.

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

And here I thought it was only the US that was deathly afraid of sex. 

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Absolute rubbish - they're only doing this to generate media interest in a party game (I would like to call it poor as indeed I haven't played it, yet it's hard to imagine it becoming the best of all time). There's NO WAY they're making a moral stand against censorship to the detriment of their sales, NO business acts that way!!

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Sad, just sad. It seems we spend years fighting against censorship based on paranoia for the sake of the Industry, and as thanks they do it all by themselves.

I would stop buying Ubisoft games, but it's too late for that, besides, at this rate, will they let themselves release any more, or will they be too busy hiding under the blanket?

 
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james_fudgeHow many crashes so far?07/29/2015 - 5:46pm
Matthew Wilsonmost likly not since windows is considered essential, so unreasonable tos wont hold up. that being said, I am using it, and its prity good.07/29/2015 - 5:11pm
Sora-ChanThe question on those is can they be held up in court. From what I can tell those kinds of clauses haven't been challenged in court yet.07/29/2015 - 4:40pm
E. Zachary KnightPapa, Of course thre is. That has now become a permanent part of the EULA boilerplate template.07/29/2015 - 12:56pm
Papa MidnightIn case anyone is interested, there is a clause written into Section 10 of Windows 10's EULA that provides for a Class Action Waiver, and restricts the user to Binding Arbitration.07/29/2015 - 11:15am
TechnogeekNo, that folder is what gets used for the upgrade process. I already had the upgrade go through on my notebook.07/29/2015 - 10:35am
Andrew EisenMatt - And AGAIN, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published? How is it not accountable to its readership (which, AGAIN, is primarily game industry folk, not gamers)?07/29/2015 - 10:10am
james_fudgeThat's the clean install, for anyone asking07/29/2015 - 9:23am
TechnogeekAlso, it's the upgrade that's available for installation now. You might need to forcibly initiate the Windows Update process before it'll start downloading, though. (If there's a C:\$Windows.~BT folder on your computer, then you're in luck.)07/29/2015 - 8:46am
TechnogeekAdmittedly there's more room to push for an advertiser boycott when you get into opinion content versus pure news, but keep in mind that reviews are opinion content as well.07/29/2015 - 8:46am
TechnogeekMatts: There's a difference between "this person regularly says extremely terrible stuff" and "I don't like the phrasing used in this one specific editorial".07/29/2015 - 8:45am
MattsworknameWait, is that for the upgrade or the clean install only? cause I was gonna do the upgrade07/29/2015 - 8:32am
james_fudgehttps://www.microsoft.com/en-us/software-download/windows1007/29/2015 - 8:30am
PHX Corp@Wilson, I'm still waiting for My upgrade notice aswell07/29/2015 - 7:57am
MattsworknameWilson: how? Im still waiting for my upgrade notice07/29/2015 - 3:44am
Matthew WilsonI updated to a clean instill of windows 10.07/29/2015 - 2:36am
Mattsworknameargue that it's wrong, but then please admit it's wrong on ALL Fronts07/29/2015 - 2:06am
MattsworknameTechnoGeek: It's actually NOT, but it is a method used all across the specturm. See Rush limbaugh, MSNBC, Shawn hannity, etc etc, how many compagns have been brought up to try and shut them down by going after there advertisers. It's fine if you wanna07/29/2015 - 2:05am
Mattsworknamediscussed, while not what I liked and not the methods I wanted to see used, were , in a sense, the effort of thsoe game consuming masses to hold what they felt was supposed to be there press accountable for what many of them felt was Betrayal07/29/2015 - 2:03am
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