Zynga: The New Hardcore Gamer is 40, Female

March 14, 2011 -

Facebook game maker Zynga says that the new hardcore gamer is not that teenager playing Halo or Gears of War, but the 40-year-old woman playing games such as Farmville and Cityville. Zynga brand advertising head Manny Anekal says that the company's explosive growth would not have been possible if not for that particular segment of the market.

"More women are playing Farmville than watching soap operas," Anekal told WebProNews recently.

He added that 40-year-old women spent more time playing Zynga games than any other demographic and are the same segment that spends the most money on virtual purchases.

Figures from Anekal suggest that 55 percent of all social gamers in the US are female while, 53 percent of Zynga players are females between 25 and 44.

Of course, since Zynga does not compete in other spaces - such as on Xbox Live, PlayStation Network, or Steam - so Anekal cannot make a serious comparison to the traditional hardcore category (14 - 34 year old males).

Source: Develop


Comments

Re: Zynga: The New Hardcore Gamer is 40, Female

Ah, the good old "Hardcore Vs. Casual" argument.

Most of the time Hardcore means something along the lines of "I want to be special, I like to think of myself as some kind of elite player, a videogame gourmet, and since Hardcore sounds cool, I'm going to call myself Hardcore". 

Basically, a form of elitism ("I'm a Hardcore gamer !! I'm smarter, cooler and better than those filthy Casuals !!" ) and a futile attempt to shake off the nerd or geek stigma.

Re: Zynga: The New Hardcore Gamer is 40, Female

hardcore gamerz?  no.  more like addicted consumers of interactive multimedia.

*prepares for flaming posts*

Re: Zynga: The New Hardcore Gamer is 40, Female

That sounds about right...flash/web games are evil!!!!


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Zynga: The New Hardcore Gamer is 40, Female

There's a lot of good ones, but, Zynga shouldn't confuse their success with their games being good.

Re: Zynga: The New Hardcore Gamer is 40, Female

Pretty much.  Mouse Hunter kept most of its socialness in the background during the first few minutes of the game that I played it. I kept on getting in game popups in FrontierVille about trying to get people connected to your game around every 3-5 minutes.  And the animation looked pretty sloppy too in the latter game's case. 

Re: Zynga: The New Hardcore Gamer is 40, Female

ive seen farmville in action several times and it kept reminding me of the original Harvest Moon, except stripped down with shittier graphics and all the good and interesting parts gutted out of it.


Re: Zynga: The New Hardcore Gamer is 40, Female

Sorry but if your only playing Zynga Games then your no hardcore gamer.

http://www.magicinkgaming.com/

Re: Zynga: The New Hardcore Gamer is 40, Female

Whatever you have to tell yourself to justify your sleazy practices Zynga.

Re: Zynga: The New Hardcore Gamer is 40, Female

Hardcore gamers are too hardcore for COD, WOW, StarCraft, Street Fighter, etc? 

Re: Zynga: The New Hardcore Gamer is 40, Female

Technically yes LOL


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Zynga: The New Hardcore Gamer is 40, Female

Er I would not call your avrage farmvile,flashtrep or bejewled nut case hardcore, they are casauls that love dumb flash games.

Tho your avrage modern hardcore gamer loves dumb modern games...so meh.... whats in a name.....

 


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Zynga: The New Hardcore Gamer is 40, Female

That's the thing, define "hardcore gamer". I've seen it applied to time playing a game(I play 60+ hours a week! I'm hardcore!, the type of game (I only play madden and Call of Duty, I'm hardcore!), the developer (Bungie only makes games for hardcore gamers like me!), etc. All considered proper and none of which really define "hardcore". The only thing they seem to have in common is that the term "casual" is the enemy that needs to be crushed.

The funny thing is that a lot of "casual" gamers play more hours in a week (just in shorter bursts) and tend to have a broader experience in the variety of games that most self proclaimed "hardcore" gamers (who tend to stick to one or two genres, if not games), making those titled "casual" gamers more hardcore gamers than the proclaimed "hardcore" group.

So I say again, what's the difinitive definition of "hardcore" and "casual" that anyone who fits the description of either qualifies as without falling into the realm of the other?

Re: Zynga: The New Hardcore Gamer is 40, Female

As a mechanic nazi I would say those able to see and comprehend mechanics, if you can do that(and diss games that have wonky mechanics) than your hardcore under the older definition of 10+ years ago.

The most widely used definition of hardcore is the regular consumption of AAA games.


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Zynga: The New Hardcore Gamer is 40, Female

I'd have to agree with this. You could be a Hardcore Farmville player if you bothered optimising your crop because you understood the underliying mechanics, but I don't think people who play Zynga's games would continue playing if they did understand the mechanics.

----------

Living in Canada can be a very good thing, you know. We enjoy the universal healthcare and gun-free environment of an European country while getting all of our games released at the same time as in the US.

Living in Canada is awesome. We enjoy the universal healthcare and gun-free environment of a European country while getting all of our games released at the same time as the US.

Re: Zynga: The New Hardcore Gamer is 40, Female

Ture but you still have hardcore ("gamer") enthusiasts vrs hardcore players, the hardcore players bought anything and played it alot(Halo,COD,ect) they mainly consumed AAA or branded games or even stuck to a grene (FPSs).While enthusiasts stuck with mechanics and tended to be annoyed about the industry maneuvering to graphics and a more "popy"(casual) mechanic aesthetic.

Now that gaming has added social gaming to its list of genre's you have a sub-sect of the populace playing them and playing them alot, but there again these people where the same ones playing solitaire for so long.


Ok so they are gamers since they play video games but is what they are playing near the core of the industry, and whats at the core of the industry tends to be you typical action,shooter,MMO,rpg,ect. So they can not be called hard core simply because they are not supporting the industry as much as a "normal" gamer. While casual gaming might be quality challenged its where most of the business is at thus why you have typical game gernes being casualized to get more people playing.

I know I know stream of consciousness it hurts brains...anyway

IMO hardcore has 2 different definitions, those that can mince and diagnoses mechanics and those who buy and play alot of AAA or branded or popular games. And I suppose with that farmvil  it might just be hardcore...but not today dammit :P


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Zynga: The New Hardcore Gamer is 40, Female

Wont somebody think about the children? 

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
benohawkI've had no issues so far08/04/2015 - 6:45pm
MattsworknameSame here so far, minus some issues with a few old games, it's been solid for me. I do think they need to adjust some of the interface in the start menu, but I can work with it08/04/2015 - 5:56pm
Matthew WilsonI like it, havent had any major issues.08/04/2015 - 5:45pm
MattsworknameSo, now t hta we have had time to mess with it, whats everyones view on windows 10?08/04/2015 - 5:43pm
james_fudgeNot I, said the fly.08/04/2015 - 4:31pm
Big PermAnyone use an Intel 750?08/04/2015 - 3:40pm
E. Zachary KnightSome great comments about gender diversity in game development from GDC Europe. http://gamasutra.com/view/news/250417/Women_in_the_game_industry_share_stories_of_improving_diversity.php08/04/2015 - 3:11pm
Sora-Chan@EZK: It's kind sad that kind of thing still occurs to this day (and for good reasons...)08/04/2015 - 2:33pm
E. Zachary KnightA woman author shares her experience submitting her manuscript to publishing agents under a man's name. http://jezebel.com/homme-de-plume-what-i-learned-sending-my-novel-out-und-172063762708/04/2015 - 1:21pm
james_fudgeme either. They are rolling it out in phases.08/04/2015 - 12:41pm
Big PermI haven't got my notification yet, even though I reserved it the day the pop up came.08/04/2015 - 12:27pm
james_fudgeThanks Matthew. I have not yet installed Windows 10, but the complaints about it have been minimal.08/04/2015 - 12:19pm
benohawkhttp://goo.gl/6yZ7EO suggests you can kill it all, but I haven't tested it on my system as of yet. And I wouldn't recommend digging in the registry or playing around withdisabling services for most users08/04/2015 - 12:18pm
Matthew Wilsonyes you can turn it off08/04/2015 - 12:15pm
james_fudgeCan you completely disable it though? I think you can minimize what it collects.08/04/2015 - 12:06pm
benohawkThe Win 10 data collection sounds scary, but I think it would be just too much data to be useful08/04/2015 - 11:57am
benohawkNo need to apologize Big Perm08/04/2015 - 11:55am
benohawkThe changing to 0 only being a 1 was local security policy change, not the reghack08/04/2015 - 11:49am
Big PermSorry Beno, it looks like you're right.08/04/2015 - 11:49am
Big PermFrom what I've heard (and obviously I could be wrong here), but I hear even setting it to "0" in the registry will only change to "1" or "Basic" collection. I'll try to find the article I got this from08/04/2015 - 11:40am
 

Be Heard - Contact Your Politician