Zynga: The New Hardcore Gamer is 40, Female

March 14, 2011 -

Facebook game maker Zynga says that the new hardcore gamer is not that teenager playing Halo or Gears of War, but the 40-year-old woman playing games such as Farmville and Cityville. Zynga brand advertising head Manny Anekal says that the company's explosive growth would not have been possible if not for that particular segment of the market.

"More women are playing Farmville than watching soap operas," Anekal told WebProNews recently.

He added that 40-year-old women spent more time playing Zynga games than any other demographic and are the same segment that spends the most money on virtual purchases.

Figures from Anekal suggest that 55 percent of all social gamers in the US are female while, 53 percent of Zynga players are females between 25 and 44.

Of course, since Zynga does not compete in other spaces - such as on Xbox Live, PlayStation Network, or Steam - so Anekal cannot make a serious comparison to the traditional hardcore category (14 - 34 year old males).

Source: Develop


Comments

Re: Zynga: The New Hardcore Gamer is 40, Female

Ah, the good old "Hardcore Vs. Casual" argument.

Most of the time Hardcore means something along the lines of "I want to be special, I like to think of myself as some kind of elite player, a videogame gourmet, and since Hardcore sounds cool, I'm going to call myself Hardcore". 

Basically, a form of elitism ("I'm a Hardcore gamer !! I'm smarter, cooler and better than those filthy Casuals !!" ) and a futile attempt to shake off the nerd or geek stigma.

Re: Zynga: The New Hardcore Gamer is 40, Female

hardcore gamerz?  no.  more like addicted consumers of interactive multimedia.

*prepares for flaming posts*

Re: Zynga: The New Hardcore Gamer is 40, Female

That sounds about right...flash/web games are evil!!!!


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Zynga: The New Hardcore Gamer is 40, Female

There's a lot of good ones, but, Zynga shouldn't confuse their success with their games being good.

Re: Zynga: The New Hardcore Gamer is 40, Female

Pretty much.  Mouse Hunter kept most of its socialness in the background during the first few minutes of the game that I played it. I kept on getting in game popups in FrontierVille about trying to get people connected to your game around every 3-5 minutes.  And the animation looked pretty sloppy too in the latter game's case. 

Re: Zynga: The New Hardcore Gamer is 40, Female

ive seen farmville in action several times and it kept reminding me of the original Harvest Moon, except stripped down with shittier graphics and all the good and interesting parts gutted out of it.


Re: Zynga: The New Hardcore Gamer is 40, Female

Sorry but if your only playing Zynga Games then your no hardcore gamer.

http://www.magicinkgaming.com/

Re: Zynga: The New Hardcore Gamer is 40, Female

Whatever you have to tell yourself to justify your sleazy practices Zynga.

Re: Zynga: The New Hardcore Gamer is 40, Female

Hardcore gamers are too hardcore for COD, WOW, StarCraft, Street Fighter, etc? 

Re: Zynga: The New Hardcore Gamer is 40, Female

Technically yes LOL


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Zynga: The New Hardcore Gamer is 40, Female

Er I would not call your avrage farmvile,flashtrep or bejewled nut case hardcore, they are casauls that love dumb flash games.

Tho your avrage modern hardcore gamer loves dumb modern games...so meh.... whats in a name.....

 


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Zynga: The New Hardcore Gamer is 40, Female

That's the thing, define "hardcore gamer". I've seen it applied to time playing a game(I play 60+ hours a week! I'm hardcore!, the type of game (I only play madden and Call of Duty, I'm hardcore!), the developer (Bungie only makes games for hardcore gamers like me!), etc. All considered proper and none of which really define "hardcore". The only thing they seem to have in common is that the term "casual" is the enemy that needs to be crushed.

The funny thing is that a lot of "casual" gamers play more hours in a week (just in shorter bursts) and tend to have a broader experience in the variety of games that most self proclaimed "hardcore" gamers (who tend to stick to one or two genres, if not games), making those titled "casual" gamers more hardcore gamers than the proclaimed "hardcore" group.

So I say again, what's the difinitive definition of "hardcore" and "casual" that anyone who fits the description of either qualifies as without falling into the realm of the other?

Re: Zynga: The New Hardcore Gamer is 40, Female

As a mechanic nazi I would say those able to see and comprehend mechanics, if you can do that(and diss games that have wonky mechanics) than your hardcore under the older definition of 10+ years ago.

The most widely used definition of hardcore is the regular consumption of AAA games.


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Zynga: The New Hardcore Gamer is 40, Female

I'd have to agree with this. You could be a Hardcore Farmville player if you bothered optimising your crop because you understood the underliying mechanics, but I don't think people who play Zynga's games would continue playing if they did understand the mechanics.

----------

Living in Canada can be a very good thing, you know. We enjoy the universal healthcare and gun-free environment of an European country while getting all of our games released at the same time as in the US.

Living in Canada is awesome. We enjoy the universal healthcare and gun-free environment of a European country while getting all of our games released at the same time as the US.

Re: Zynga: The New Hardcore Gamer is 40, Female

Ture but you still have hardcore ("gamer") enthusiasts vrs hardcore players, the hardcore players bought anything and played it alot(Halo,COD,ect) they mainly consumed AAA or branded games or even stuck to a grene (FPSs).While enthusiasts stuck with mechanics and tended to be annoyed about the industry maneuvering to graphics and a more "popy"(casual) mechanic aesthetic.

Now that gaming has added social gaming to its list of genre's you have a sub-sect of the populace playing them and playing them alot, but there again these people where the same ones playing solitaire for so long.


Ok so they are gamers since they play video games but is what they are playing near the core of the industry, and whats at the core of the industry tends to be you typical action,shooter,MMO,rpg,ect. So they can not be called hard core simply because they are not supporting the industry as much as a "normal" gamer. While casual gaming might be quality challenged its where most of the business is at thus why you have typical game gernes being casualized to get more people playing.

I know I know stream of consciousness it hurts brains...anyway

IMO hardcore has 2 different definitions, those that can mince and diagnoses mechanics and those who buy and play alot of AAA or branded or popular games. And I suppose with that farmvil  it might just be hardcore...but not today dammit :P


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Zynga: The New Hardcore Gamer is 40, Female

Wont somebody think about the children? 

Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenNeat idea for a comic: single parent trying to raise a kid with superpowers. http://www.dennis-liu.com/08/31/2015 - 4:35pm
Goth_SkunkFound a fascinating youtube series from The Oxford Union: Right To Free Speech And Right To Offend. http://ow.ly/RBGLH08/31/2015 - 4:31pm
Goth_SkunkBig Perm sure likes people's hair. Sadly, I shave my head bald, so I will never be noticed by their fine tastes. D:>08/31/2015 - 4:28pm
Andrew EisenMethinks Super Podcast Action Committee will be talking pre-order shenanigans this weekend!08/31/2015 - 3:59pm
Andrew Eisenhttp://www.capcom-unity.com/gregaman/blog/2015/08/31/sfv-pre-order-costumes-and-collectors-edition-for-north-america08/31/2015 - 3:52pm
Andrew EisenMore pre-order crap but pretty neat alt-costumes for Street Fighter 5. Love it when they take the time to model new outfits and hairstyles as opposed to going the easy route with a palette swap. Pick your favorite because each is retailer exclusive...08/31/2015 - 3:52pm
WymorenceI wish I could say I'm surprised by Squenix's actions here, but I recall one of the last Tomb Raiders doing the same thing...08/31/2015 - 3:49pm
PHX Corphttp://www.polygon.com/2015/8/31/9232741/deux-ex-mankind-divided-preorder-stunt Deux Ex: Mankind Divided is the latest AAA game to hold its biggest fans in contempt08/31/2015 - 2:49pm
Big PermHer hair does look pretty good tho08/31/2015 - 2:34pm
Brad GlasgowIt's the same argument as all her videos. She argues that the tropes reinforce bad behavior. She has no evidence to support that.08/31/2015 - 2:27pm
InfophilePredictions: 1) People will be mad and criticize her without even watching the video. 2) People will be upset that she criticizes things they like without thinking about whether the criticism has merit08/31/2015 - 1:29pm
E. Zachary KnightYay! New Tropes Vs Women in Games video. https://www.youtube.com/watch?v=QC6oxBLXtkU08/31/2015 - 11:33am
E. Zachary KnightPHX, I love the comic. Also, I love the story of shear paranoia on the part of the MPAA.08/31/2015 - 9:41am
PHX Corphttps://torrentfreak.com/mpaa-demands-extraordinary-measures-to-prevent-piracy-150830/ MPAA Demands Extraordinary Measures To Prevent Piracy08/31/2015 - 7:52am
PHX Corphttp://www.neogaf.com/forum/showpost.php?p=176931667&postcount=12 although it's a little late, a comic strip on neogaf about the "release it now, patch it later" culture08/30/2015 - 7:37am
Papa MidnightBack to when, RedMade? A week ago? (seriously, though...)08/30/2015 - 1:55am
RedMageOh hey, a news station is trying to scapegoat gaming. That takes me back. https://twitter.com/GamingAnarchist/status/63754361236507443208/29/2015 - 1:40pm
Big PermA link to TB twitter with Matt Lees in the replies - https://twitter.com/Totalbiscuit/status/52528604482949939208/29/2015 - 12:16pm
Brad GlasgowWhy would he say the company lies about getting abuse? Oh, because people don't abuse GG?08/29/2015 - 10:38am
Big PermBrad - Matt Lees was also quick to say the company "Gamers Gate" lies about getting abusive messages thinking they were an official GG channel08/29/2015 - 9:11am

Be Heard - Contact Your Politician