EA's Frank Gibeau Loves Fox News

March 15, 2011 -

Or more succinctly, he loves the buzz generated when the news network marks a game as "controversial."

Gibeau said that it can be a boon to have buzz - positive or negative - when trying to launch a new IP. He is speaking of Bulletstorm, which Fox News dubbed "the worst game" ever made in an editorial masquerading as a news story. Gibeau says that, while he does not agree with Fox News on its opinion of Bulletstorm, he does appreciate the exposure. He also thinks that developers should not be afraid of a little controversy, as long as it is not gratuitous.

Gibeau was not concerned about the Fox News furor affecting sales either, because the network's viewership / readership is obviously not the demographic the game is targeting. Controversy from networks like Fox tend to motivate gamers, not social conservatives.

He closed by saying that the Fox News coverage of sex scenes in Mass Effect certainly didn't hurt sales of that game - in fact, it probably helped. The only controversy that saw EA backpedal was the Taliban in Medal of Honor multiplayer, which the company tweaked slightly to appease various complaining Janes..

Source: IndustryGamers by way of The Escapist


Comments

Re: EA's Frank Gibeau Loves Fox News

I always suspected that EA was taking advantage of Fox News when the Taliban issue came about...  it had marketing stunt all over it... and I am proud of... for finally making Fox usefull.

Re: EA's Frank Gibeau Loves Fox News

"Gibeau was not concerned about the Fox News furor affecting sales either, because the network's viewership / readership is obviously not the demographic the game is targeting."

"The only controversy that saw EA backpedal was the Taliban in Medal of Honor multiplayer, which the company tweaked slightly to appease various complaining Janes.."

Those "complaining Janes" weren't going to buy your game anyway so why kowtow to them?

 

Andrew Eisen

 
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WonderkarpTropes VS Women Refund : An Open Letter to Feminist Frequency https://www.youtube.com/watch?v=UoucuL1jazI Guy trying to get refund from the kickstarter01/31/2015 - 3:50pm
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Andrew EisenI don't know about Joystiq, we may mention it but I don't know that there's that much to really discuss but yeah, Nintendo's YouTube Creator's Program is on the agenda.01/31/2015 - 2:45pm
MonteMatt: they have articles on both Joystiq and nintendo's youtube BS.01/31/2015 - 2:30pm
prh99http://blog.us.playstation.com/2014/12/31/playstation-plus-januarys-free-games/01/31/2015 - 1:56pm
Matthew Wilsonyou guys going to talk about the Joystiq closing, and Nintendo losing its mind?01/31/2015 - 1:11pm
Andrew EisenNeo - Do you have any evidence of that? Please link.01/31/2015 - 11:43am
Papa MidnightI enjoyed the first Prototype... even if the PC Port was horribly done. Prototype 2, however, far exceeds it. It's actually a decent game in my opinion.01/31/2015 - 11:24am
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Neo_DrKefkaFor those who don't know Prototype 2 is free for the PS3 on PS PLUS! It's a great game that failed due to collusion with activist bloggers before the game was released that people would hate it because the main characters black.01/31/2015 - 9:53am
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prh99Devolvers response to Nintendo's creator program https://mobile.twitter.com/devolverdigital/status/56082061398444851301/31/2015 - 3:24am
Andrew EisenI only know of him being annoyed that IGDA mistakenly hosted on its anti-harassment tools page a blocklist he was on. What else was he critical of?01/31/2015 - 2:19am
Goth_Skunk@WonderKarp: Given Rosario's outspoken criticisms of the conduct of the IGDA, I would not be one bit surprised if he's being strong-armed into silence in closed-door meetings. He's not towing the party line, after all.01/30/2015 - 11:38pm
MechaTama31EZK: Thank you! (And I was able to see that you did it, only because you did it. How appropriate! :)01/30/2015 - 11:37pm
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MonteOnly one generation ago nintnedo had the best selling console. They know their games are still popular and can move their hardware. They just need to focus on better gaming hardware and advertising (their youtube policy not helping)01/30/2015 - 9:58pm
MonteI'd expect Nintendo to keep making consoles, much like the gamecube i doubt nintendo will see the Wii U as a sign of the end for consoles. There are multiple reason why the Wii U failed a big one being marketting.01/30/2015 - 9:55pm
 

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