Pachter: Full NFL Shutdown Could Cost Madden 12 Half of its Sales

March 17, 2011

Concerned about the on-going negotiations between the NFL Players Association and the NFL, one analyst offers his worst-case scenarios on the impact of EA Sports' next Madden Football game.

Wedbush Morgan analyst Michael Pachter is saying that as much as half of Madden's sales could be lost if a lockout cancels the entire NFL season. Keep in mind that that is a worst-case scenario. Pachter is the only analyst willing to offer a prediction on this.

"If the season is only delayed a week or two and fans aren't alienated, there would be only a very small impact," Pachter told The Hollywood Reporter earlier this week. "If delayed through Thanksgiving, the impact would be far greater."

While that's an extreme prediction and probably not very likely, Electronic Arts COO John Schappert is not taking any chances. He says that the company has planned on "the most conservative assumption, meaning no season."

The Sporting News has a fresh update on the NFL - NFL Players Association back-and-forth in this article - "What they're saying: NFL lockout, Day 5."

Source: Kotaku

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Comments

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

Submitted by axiomatic on Thu, 03/17/2011 - 09:07.

Maybe PAchter is wrong here, but I do know this. Compared to all other analysts, Pachter is right more often than any other analyst I am aware of.

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

Submitted by Parallax Abstraction on Thu, 03/17/2011 - 10:34.

That's not saying much since he's still wrong the vast majority of the time. Not that you'd know that from reading the gaming press.

Parallax Abstraction
Ottawa, Ontario, Canada

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

Submitted by MechaCrash on Thu, 03/17/2011 - 08:41.

I think Pachter is wrong, for two reasons.

The first is that if Madden fans have been willing to pay full-game price for slight engine tweaks and a roster update for this long, and I don't really see this trend changing. Not being a sports guy, though, there is a chance that this could actually happen.

Which brings me to my second reason I think Pachter is wrong: isn't he always wrong?

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

Submitted by Shahab on Thu, 03/17/2011 - 14:07.

Why pay for a roster update when their is no roster at all, due to no season? I think he is probably more right than he is wrong on this one.

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MaskedPixelante: http://www.gamespot.com//news/baldurs-gate-enhanced-edition-taken-down-from-online-stores-6410489 Baldur's Gate EE pulled from certain online stores due to unspecified legal reasons. All development on patches and BG2 on hold.06/20/2013 - 7:19am

lomdr: I'd say it's more Publishers saying otherwise and GS announcing they're cutting back on Xbone preorders that forced MS's hand. Thank god they didn't listen to CB06/20/2013 - 7:02am

lomdr: He'd like toi think that, but IIRC, Sony said that it was #PS4NoDRM, not the Press Release before E3, that made sony do that Take That at MS06/20/2013 - 7:01am

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Conster: Also, I guess The War Z changed its name so they can scam some more people?06/19/2013 - 7:44pm

Conster: AE: when even HuffPo makes the same joke, it's not something you want to take credit for. :P06/19/2013 - 7:43pm

Andrew Eisen: Hey look! The War Z changed its name to Infestation: Survivor Stories. http://infestationmmo.com/06/19/2013 - 7:23pm

Andrew Eisen: You're going to have a lot of company in prison, RedMage. Most of the internet has stolen MY joke. Bastards!06/19/2013 - 7:06pm

RedMage: The cover art thing points to an industry trend of only wanting to appeal to teen boys despite the talk of "broadening the appealz"06/19/2013 - 6:17pm

RedMage: I'd like to turn myself in for unintentional theft of a joke. Ignorance of the law is no excuse :o06/19/2013 - 6:17pm

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Andrew Eisen: RedMage - Thief! You stole my joke! You're a horrible, loathesome person! Or you simply had the same idea and didn't read my earlier shout!06/19/2013 - 5:35pm

RedMage: Maybe they're going to rename it the Xbox 18006/19/2013 - 5:26pm

IanC: Bet EA are pissed.06/19/2013 - 5:17pm

Andrew Eisen: Ah, James is just a little quicker on the keyboard than I!06/19/2013 - 5:07pm

Craig R.: Too little, too late.06/19/2013 - 4:52pm

DorthLous: PWAHAHAHAH, the MS spinning sound woke me up :)06/19/2013 - 4:27pm

Andrew Eisen: Microsoft's new console shall now be known as the Xbox One-Eighty.06/19/2013 - 4:17pm

Andrew Eisen: I imagine we were typing our respective shouts at the same time.06/19/2013 - 4:14pm

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