Pachter: Full NFL Shutdown Could Cost Madden 12 Half of its Sales

March 17, 2011 -

Concerned about the on-going negotiations between the NFL Players Association and the NFL, one analyst offers his worst-case scenarios on the impact of EA Sports' next Madden Football game.

Wedbush Morgan analyst Michael Pachter is saying that as much as half of Madden's sales could be lost if a lockout cancels the entire NFL season. Keep in mind that that is a worst-case scenario. Pachter is the only analyst willing to offer a prediction on this.

"If the season is only delayed a week or two and fans aren't alienated, there would be only a very small impact," Pachter told The Hollywood Reporter earlier this week. "If delayed through Thanksgiving, the impact would be far greater."

While that's an extreme prediction and probably not very likely, Electronic Arts COO John Schappert is not taking any chances. He says that the company has planned on "the most conservative assumption, meaning no season."

The Sporting News has a fresh update on the NFL - NFL Players Association back-and-forth in this article - "What they're saying: NFL lockout, Day 5."

Source: Kotaku


Comments

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

Maybe PAchter is wrong here, but I do know this. Compared to all other analysts, Pachter is right more often than any other analyst I am aware of.

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

That's not saying much since he's still wrong the vast majority of the time. Not that you'd know that from reading the gaming press.

Parallax Abstraction
Ottawa, Ontario, Canada

Parallax Abstraction
Ottawa, Ontario, Canada

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

I think Pachter is wrong, for two reasons.

The first is that if Madden fans have been willing to pay full-game price for slight engine tweaks and a roster update for this long, and I don't really see this trend changing. Not being a sports guy, though, there is a chance that this could actually happen.

Which brings me to my second reason I think Pachter is wrong: isn't he always wrong?

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

Why pay for a roster update when their is no roster at all, due to no season? I think he is probably more right than he is wrong on this one.

 
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Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
IanCErm so they shouldn't sell edutainment at all? Why?04/17/2014 - 4:42pm
MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
NeenekoAh yes, because by building something nice they were just asking for people to come push them out. Consequences are protested all the time when other people are implementing them.04/17/2014 - 2:06pm
Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
Matthew WilsonSF have to build upwards they have natural growth limits. they can not grow outwards. ps growing outwards is terable just look at Orlando or Austin for that.04/16/2014 - 4:15pm
ZippyDSMleeIf they built upward then it would becoem like every other place making it worthless, if they don't build upward they will price people out making it worthless, what they need to do is a mix of things not just one exstreme or another.04/16/2014 - 4:00pm
Matthew Wilsonyou know the problem in SF was not the free market going wrong right? it was government distortion. by not allowing tall buildings to be build they limited supply. that is not free market.04/16/2014 - 3:48pm
 

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