Pachter: Full NFL Shutdown Could Cost Madden 12 Half of its Sales

March 17, 2011 -

Concerned about the on-going negotiations between the NFL Players Association and the NFL, one analyst offers his worst-case scenarios on the impact of EA Sports' next Madden Football game.

Wedbush Morgan analyst Michael Pachter is saying that as much as half of Madden's sales could be lost if a lockout cancels the entire NFL season. Keep in mind that that is a worst-case scenario. Pachter is the only analyst willing to offer a prediction on this.

"If the season is only delayed a week or two and fans aren't alienated, there would be only a very small impact," Pachter told The Hollywood Reporter earlier this week. "If delayed through Thanksgiving, the impact would be far greater."

While that's an extreme prediction and probably not very likely, Electronic Arts COO John Schappert is not taking any chances. He says that the company has planned on "the most conservative assumption, meaning no season."

The Sporting News has a fresh update on the NFL - NFL Players Association back-and-forth in this article - "What they're saying: NFL lockout, Day 5."

Source: Kotaku


Comments

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

Maybe PAchter is wrong here, but I do know this. Compared to all other analysts, Pachter is right more often than any other analyst I am aware of.

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

That's not saying much since he's still wrong the vast majority of the time. Not that you'd know that from reading the gaming press.

Parallax Abstraction
Ottawa, Ontario, Canada

Parallax Abstraction
Ottawa, Ontario, Canada

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

I think Pachter is wrong, for two reasons.

The first is that if Madden fans have been willing to pay full-game price for slight engine tweaks and a roster update for this long, and I don't really see this trend changing. Not being a sports guy, though, there is a chance that this could actually happen.

Which brings me to my second reason I think Pachter is wrong: isn't he always wrong?

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

Why pay for a roster update when their is no roster at all, due to no season? I think he is probably more right than he is wrong on this one.

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