NPD to Analyst: Loose Lips Sink Ships

March 28, 2011 -

In the last year research firm NPD Group has drawn a curtain of secrecy on its retail and digital sales data. As a result, journalists no longer have access to hard numbers. Now journalists must rely on the kindness of hardware manufacturers, publishers and the NPD's general top ten lists to figure out what the top selling games are from month to month. Analysts enjoy more access to that data, but it looks like NPD is tightening security even among that class.

"NPD would appreciate it if you and your teams refrain from providing any of our Games data directly to the media," read an email from NPD executive director of client development Daniel De Pinho to Wedbush industry analyst Michael Pachter of Wedbush. "This includes live discussions, e-mails, and/or notes. In some cases, you may have to remove the media from your distribution list. Should the media take issue with this, you can feel free to send them my contact information, and I can connect them with the appropriate NPD representative."

Naturally Pachter released the email to the public but also said that he would comply with NPD's latest request. The main reason NPD has applied all these restrictions in the last year is because it wants to sell its data to clients in the video game industry. By keeping stuff like unit sales under wraps, the company has an easier time getting clients to buy its research data.

Perhaps NPD has forgotten that it was the media that put them on the map in first place; if web sites like GameSpot, IGN, and more hadn't regularly featured NPD numbers on a weekly, monthly, and yearly basis, where would they be?

Interestingly, a follow-up statement to Gamasutra from NPD tries to paint a different picture:

UPDATE: Contacted by Gamasutra, NPD Group said that the organization is not trying to "freeze out the media" by taking control of the monthly data.

The company explained its stance in an emailed statement: "We have heard from our clients and retail partners that NPD information is increasingly out in the public domain without proper attribution, incorrect context and in other ways that is not in the best interest of our clients or the industry. It is our responsibility and right to manage the usage of that information, and our Financial Services clients have agreed to help us and the industry in this regard."

The statement added, "There was no 'warning' issued at all. We are not freezing out the media as it has been portrayed. Instead, we are looking to work even more directly with the media than we already do to ensure our information and insights are used responsibly."]

Media outlets around the world would strongly disagree with what the group is saying here.. 

Source: Gamasutra


Comments

Re: NPD to Analyst: Loose Lips Sink Ships

I associate this move with their attempts to get more access to digital sales info.  Digital sales numbers have always been protected by the publishers, and now that NPD has a deal to get more of that information, its not suprising that they are trying to limit who has access.  I'm sure the publishers have more to do with this lock down then the NPD's interests. 

Re: NPD to Analyst: Loose Lips Sink Ships

Why give away what you can sell, right? Especially in this economy. Hey, GP, maybe you should follow their example, and charge a subscription fee to all your readers instead.*

 

*(not serious, don't do it!)

Re: NPD to Analyst: Loose Lips Sink Ships

NPD is in one of those sticky situations where the nature of their product makes it difficult to consistiently monetize.  This is an example of a "free rider" problem.   

 
Forgot your password?
Username :
Password :

Poll

Will Target Australia sell the next GTA game upon its release?:

Shout box

You're not permitted to post shouts.
Matthew Wilsonhttp://www.bloomberg.com/news/videos/2015-07-31/khan-academy-s-sal-khan-studio-1-0-full-show-7-30- not game related, but this is a good interview.07/30/2015 - 8:52pm
Goth_SkunkFinally, I never misspelled Chipman's name. So, feel free to try your luck again, but pick an opponent you can beat.07/30/2015 - 8:32pm
Goth_Skunk@Technogeek: I paid for the experience of the seat, and upon completion of the movie determined that the extra for the seat wasn't worth it. Additionally, your opinion is not law. You thinking the movie is crap does not make it so.07/30/2015 - 8:31pm
Craig R.1st I heard of Pixels was seeing trailer in theater. Was interested until Sandler appeared, then it became an instant 'Nope'.07/30/2015 - 4:52pm
james_fudgesick burns are not always allowed in the shoutbox.07/30/2015 - 4:28pm
MechaCrashIt's especially funny because I said "you'd have to be a moron to enjoy it," and Goth boasted about enjoying it, as if that does anything to change my opinion of the movie or of him.07/30/2015 - 4:19pm
TechnogeekMatthew: Back when that law was first implemented, I kept trying to come up with a scenario where it would be anything other than an unmitigatedd sisaster. Nothing ever came to mind.07/30/2015 - 4:16pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/new-study-shows-spains-google-tax-has-been-a-disaster-for-publishers/ no duh Sherlock!07/30/2015 - 4:10pm
TechnogeekI can't even make a joke about that. It's like poking fun at Donald Trump's hair.07/30/2015 - 4:01pm
TechnogeekSo you willingly paid more money than you needed to in order to watch a crappy Adam Sandler movie (but I repeat myself), just to spite a reviewer that you can't even spell the name of properly.07/30/2015 - 4:01pm
Goth_SkunkMy one regret was paying extra for a DVX seat, which jostles and vibrates in relation to the action on screen. What a waste of money.07/30/2015 - 3:55pm
Goth_SkunkYes, I did watch Pixels just to spite Chipman. I was originally going to see Minions, but moved it down the list. AND I ENJOYED IT. So nuts to you, MechaCrash.07/30/2015 - 3:44pm
Matthew Wilson@phx works fine for me, but I did it the long way. I upgraded, made a recovery drive, than did a full install.07/30/2015 - 3:24pm
Andrew EisenReally liking Child of Light so far (I play on console so UPlay isn't a concern). Gorgeous aesthetic with a fun presentation and battle system. So far, so good!07/30/2015 - 1:36pm
PHX CorpWell I'm offically on Windows 10 Laptop Wise(I had to download the Windows 10 Media tool from Microsoft to get it now rather than waiting for the update through windows update)07/30/2015 - 12:16pm
ZippyDSMleeI dunno I'd go to see it, seems liek dumb fun, better than half assed serious stuff that has so many holes large enough to drive mac trucks through(coughinterstellercouch).07/30/2015 - 10:58am
Andrew EisenGoth - Wait, you went to see Pixels just to spite Chipman?07/30/2015 - 10:49am
MechaCrashYou can see Pixels, which requires you to be a moron to enjoy it, or you can actually spend that time and money watching something actually good. Gosh, what a choice.07/30/2015 - 10:49am
benohawkHot damn, I'm sold. Why see something you can enjoy on multiple levels when you can nap through half the film and still get it all?07/30/2015 - 10:17am
james_fudgeSo what people are saying is PIXELS is a great movie to see if your are comatose.07/30/2015 - 9:47am
 

Be Heard - Contact Your Politician