Report: Activision Offered Bizarre to Founders

April 6, 2011 -

According to excerpts from a soon-to-be-published Edge interview with former Bizarre Creations creative director Martyn Chudley, commercial manager Sarah Chudley, and former design manager Gareth Wilson, company leaders had the opportunity to buy back Bizarre Creations back from Activision. Now at Sumo Digital, the trio talk about the last days of the studio responsible for Project Gotham Racing and Blur. Activision shut down Bizarre Creations in February of this year after a three-month search for a buyer.

"I don’t think the atmosphere differed too much during the years before Activision," said Martyn Chudley. "We were always proudly independent. However, when Activision took over, we really felt that they would leave our culture alone, and for a while it was fine, but slowly the feeling did start to change. We weren’t an independent studio making 'our' games anymore – we were making games to fill slots. Although we did all believe in them, they were more the products of committees and analysts. The culture we’d worked on for so long gradually eroded just enough so that it wasn’t 'ours' anymore."

Wilson went on to say that that change in atmosphere was "just the reality of managing so many people" and that it is always a challenge for any studio to make everyone on the team feel like they’re really contributing to a game when there are well over 100 people on a single game in production.

Martyn Chudley also admitted that the final version of Blur "failed to resonate with the games-buying public." Wilson agrees, saying that the studio underestimated "how difficult it was to get a new IP off the ground at this stage of the console cycle."

But the most interesting information to come out of the interview is that Activision offered the studio back to its founders, who declined the offer.

"Without going into details, yes, there was [an opportunity]," Martyn explains, "but I personally thought there was far greater potential for the security and well-being of the company if a third party could come in."

"In any case," Sarah adds, "Bizarre had grown even more since [Activision] took over, and we just didn’t have the skills, capability or finances to look after over 200 people. Martyn and I were always small-company people, which is why we stepped aside when we realised it needed big-company skills to manage."

The full interview is set to go live April 12 in Edge Issue 227.

Source: Edge


Comments

Re: Report: Activision Offered Bizarre to Founders

Activision Executives:

"Oh shit.... they're on to us! Quick... do something humanitarian...."

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenHuh?04/01/2015 - 2:42am
Matthew Wilson@AE I think the first dragon age did it the best. the person you played was treated differently based class,race, and gender. if the npc are going to act like 2015, you should just set the game in 2015 and add magic and dragons.04/01/2015 - 1:23am
E. Zachary KnightYeah, the PS3. My son paid for the Steampunk Texture Pack and it would not work at all. No matter what I did, it wouldn't allow us to save.03/31/2015 - 10:56pm
Sora-ChanConsole version?03/31/2015 - 10:40pm
E. Zachary KnightSo, Mojang has been selling a broken texture pack for Minecraft since at least Dec. 2014 and it hasn't been fixed yet.03/31/2015 - 10:30pm
Andrew EisenI think TT Games gets away with multiple LEGO games a year because they're all based on different franchises. If there were two or three LEGO Star Wars games every year, I think people would feel the same fatigue as they do with Assassin's Creed.03/31/2015 - 6:40pm
Andrew EisenIn other words, a hero is male because that's the default. A hero is female because of a gender-related reason. So, male heroes are for everyone. Female heroes are for women.03/31/2015 - 5:32pm
Andrew EisenHer point is that "When archetypal fantasy heroes in games are overwhelmingly portrayed as men, it reinforces the idea that... women should be able to empathize with male characters but that men needn’t be able to identify with women’s stories."03/31/2015 - 5:30pm
Andrew EisenDaniel - She doesn't say that in any of the TvW videos and I doubt she's said elsewhere that all games with male protagonists are male power fantasies. Anyway, you seem to be conflating two different ideas.03/31/2015 - 5:30pm
MaskedPixelantehttps://twitter.com/Yuriofwind/status/583028257890635776 Oh snap!03/31/2015 - 5:14pm
WymorenceFor me it just boils down to the fact that, even at a giant company, when a game comes out annually it just gives it a vibe of being rushed out the door. And god knows Unity sucked some major lemur with all its bugs...03/31/2015 - 4:22pm
PHX CorpI launched my spotify account today, and I kinda went a little overboard with adding music03/31/2015 - 3:59pm
Sora-ChanCon't. Games like AC are a pain to someone like me who likes to play games in order. So when a game gets too many releases too quickly, it puts me off. Only exceptions are games that have no interconnected underlying stories like the FF games.03/31/2015 - 2:53pm
Sora-ChanWikipedia has rarely let me down on matters like this. But yeah... AC needs a break.. like two.. or three... or eight years.03/31/2015 - 2:51pm
ConsterThere's 9 already?! I think I played 1, 2, and the ones inbetween 2 and 3.03/31/2015 - 2:23pm
Sora-ChanCon't There are now Nine... of just the main entries into the series. There are 13 more in the "other games" department.03/31/2015 - 2:15pm
Sora-ChanI tried to get into AC. Was having a decent time with the first one, at which point they had already released three titles. Then a fourth came out... then a fifth... the wall kept growing before I could finish the first.03/31/2015 - 2:14pm
Daniel LewisI think ubisoft should give AC a break before it's milked to death,and i'm a big fan of the games03/31/2015 - 1:15pm
PHX Corphttp://www.polygon.com/2015/3/31/8320017/assassins-creed-chronicles-china-india-russia Assassin's Creed Chronicles is now a trilogy, goes to China, India and Russia03/31/2015 - 1:11pm
Daniel LewisThe only thing said i disagree with is the final quote on Men's experiences are seen to be universal but women are gendered,though doesn't anita say that games with male protagonists are male power fantasies,so in turn both are gendered03/31/2015 - 1:08pm
 

Be Heard - Contact Your Politician