PopCap's Unpleasant Horse Too Unpleasant for App Store

April 7, 2011

PopCap's new experimental studio, 4th & Battery, tried to launch its first title, an iOS game called Unpleasant Horse, on the Apple App Store. Unpleasant Horse is described as a colorful platformer where players bounce from cloud to cloud and on to the backs of flying ponies, who are sent plummeting to a gruesome demise because of badly placed meat grinders. Apparently, the free mature-themed game was a little too gruesome for Apple's taste. Apple rejected the app from the store, but PopCap's new studio is apparently appealing the decision.

A comical tweet on the studio's Twitter feed earlier today read "WTF? Apple rejected Unpleasant Horse cuz of 'mature content'? We thought horses dying in meat grinders was wholesome family entertainment!"

That post disappeared later in the day and was replaced with: "We're appealing, though (with a higher rating) and we'll hopefully have good news for y'all soon!"

Another post throws a joke in for fun: "Anyhoo, we still love Apple. Honest. We even had (and liked!) a Newton back in the day. Hope we get an appropriate rating for the game!"

I hope that Apple will approve the game so we can all enjoy it at some point.

Source: Joystiq

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Comments

Re: PopCap's Unpleasant Horse Too Unpleasant for App Store

Submitted by Cheater87 on Thu, 04/07/2011 - 23:21.

How could that game NOT get a 17 and up rating?

Re: PopCap's Unpleasant Horse Too Unpleasant for App Store

Submitted by beemoh on Fri, 04/08/2011 - 21:18.

I've never submitted anything to the App Store myself, so I'm only guessing here, but the phrase "We're appealing, though (with a higher rating)" implies to me that PopCap were able to apply an age rating to it when they submitted the game, and Apple felt they gave it the wrong one, and are probably playing it safe and axing the game wholesale, rather than giving it a higher rating than PopCap wants, or editing it themselves incorrectly.

Re: PopCap's Unpleasant Horse Too Unpleasant for App Store

Submitted by Grif on Fri, 04/08/2011 - 02:45.

Maybe they could change it to where the meat grinders launch out skittles and rainbows when the horses fall in?

"Power means nothing without honor and pride."

http://grifsgamereviews.blogspot.com My video game review site.

Atlanta Video Games Examiner for examiner.com

Re: PopCap's Unpleasant Horse Too Unpleasant for App Store

Submitted by Left4Dead on Fri, 04/08/2011 - 12:58.

It already does! Red Skittles!

- Left4Dead

Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

- Left4Dead Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

Re: PopCap's Unpleasant Horse Too Unpleasant for App Store

Submitted by airford on Fri, 04/08/2011 - 15:36.

Maybe that's the problem. If you don't represent all the Skittles colors then the PC police would brand you a colorist.

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E. Zachary Knight: New Humble Bundle Weekly Sale. Alan Wake: https://www.humblebundle.com/weekly No Linux or Mac support. :(05/22/2013 - 1:46pm

E. Zachary Knight: Microsoft talks about the lack of backward compatability. You're backwards. http://www.gamasutra.com/view/news/192801/If_youre_backwards_compatible_youre_really_backwards.php05/22/2013 - 1:39pm

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Imautobot: I gotta admit, I seriously believed Microsoft was going to "Bring It" with this new console. But they failed, and I think that failure might be Epic.05/22/2013 - 7:27am

Andrew Eisen: Well, the Xbox One reveal certainly had an interesting affect on the big 3's stock prices. https://twitter.com/AndrewEisen/status/33705126448977100805/21/2013 - 10:45pm

PHX Corp: http://kotaku.com/so-the-xbox-one-reveal-screwed-up-a-lot-of-peoples-kin-509179256 So The Xbox One Reveal Screwed With Some People's Kinects05/21/2013 - 10:36pm

Zen: On a funny side note...both of my boys have already voted NOT to get the Xbox One as soon as they found out Minecraft won't transfer lol. Some people have priorities damnit! ;)05/21/2013 - 9:27pm

Andrew Eisen: Here's the full quote on EA making Wii U games according to Neogaf: http://www.neogaf.com/forum/showthread.php?t=56112105/21/2013 - 8:19pm

Andrew Eisen: Xbox One may not be always on but that doesn't mean you can use it without an internet connection. http://kotaku.com/xbox-one-does-require-internet-connection-cant-play-o-50916410905/21/2013 - 7:39pm

Andrew Eisen: Polygon says EA's CFO says it is developing games for Wii U but doesn't provide that quote. http://www.polygon.com/2013/5/21/4351844/ea-developing-wii-u-games05/21/2013 - 7:11pm

Andrew Eisen: Well, I was right. Both Sony and Microsoft's consoles will be out by the year's end and both will be significantly more powerful than the current gen.05/21/2013 - 5:06pm

james_fudge: thnx05/21/2013 - 4:47pm

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Zen: @PHX Awesome, I will hit those up after class tonight. Going back to college finally! :) My kids have had a blast telling ME to do my homework now lol.05/21/2013 - 4:19pm

PHX Corp: @Zen I sent you a friend request on both PSN and XBL, just a heads up05/21/2013 - 4:16pm

Zen: I noticed it with the football players when EA showed off Madden as well.05/21/2013 - 4:11pm

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