Ubisoft: We Can Beat EA, Activision

April 8, 2011 -

Ubisoft CEO Yves Guillemot claims that his company has what it takes to overtake EA and Activision at some point in the future to become the world's leading publisher. Speaking to MCV, Guillemot said EA's decision to sell its stake in Ubisoft has left the company in a stronger position to grow its business.

"When they left it changed lots of things for us. We had a competitor owning a share of the company and we were always wary that they could decide they would go for the company - and that wouldn't have been welcome," Guillemot said. "The problem is that when you have the number one player in your company, you can't buy another company that would be in conflict with them or their strategy.

"So now we are totally independent again, we feel a lot better, we are number three and our goal is to beat those guys, EA and Activision, at some point. We got from number 25 to number three, so we think that we can continue and that it is possible to be number one. It's not certain, but we are taking the steps that we think will get us there."

Ubisoft is certainly a stronger company than it was even a few years ago, but it's debatable that it could overtake EA or Activision. EA has Madden, Tiger Woods, The Sims and countless best selling franchises. Activision has Call of Duty, Starcraft and World of Warcraft. It doesn't take a rocket scientist to figure out that both companies are tough to beat.

Source: MCV by way of C&VG


Comments

Re: Ubisoft: We Can Beat EA, Activision

Yes development houses need to protect their software. However Ubi implemented their DRM while thumbing their noses at their paying customers.

Thats not how you do it Ubi. How do you do it? I'm not sure yet, but I know you don't do it the way you did Ubi.

Re: Ubisoft: We Can Beat EA, Activision

Not with your BS DRM, Ubi.

Re: Ubisoft: We Can Beat EA, Activision

they won't overtake anyone with the shovelware they're pushing and that always on DRM.

without the financial backing they had, i bet they begin to fall fast given the way they'll milk every top name they have on below quality games.

Re: Ubisoft: We Can Beat EA, Activision

I dunno, they have a couple of excellent franchises on their side, as well.

Assassin's Creed, Tom Clancy, and Just Dance come to mind right away, while Michael Jackson: The Experience is selling like hotcakes on the Wii alone. No telling what's going to happen when it releases on the PS3 and Xbox next week.

And about the always-on DRM... Meh. Gotta protect your stuff somehow. It's annoying and mostly useless, yes. But better than nothing.

If you can think of a way to guarantee against piracy, while providing zero inconvenience to the people who buy your product... Well, that idea will make you a very rich individual.

"Power means nothing without honor and pride."

http://grifsgamereviews.blogspot.com My video game review site.

Re: Ubisoft: We Can Beat EA, Activision

"If you can think of a way to guarantee against piracy, while providing zero inconvenience to the people who buy your product... Well, that idea will make you a very rich individual."

This is all assuming that piracy is the problem and not a symptom of a larger problem.

-Greevar

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: Ubisoft: We Can Beat EA, Activision

Considering piracy and other copyright infringement is the main reason for the existence of DRM in the first place, yeah, I'd say it's the problem.

I don't see how piracy can be a symptom, let alone what a larger problem would entail, but I'm sure you'd love to enlighten me.

"Power means nothing without honor and pride."

http://grifsgamereviews.blogspot.com My video game review site.

Re: Ubisoft: We Can Beat EA, Activision

piracy itself is both a problem and a symptom.

in its original form its the problem, but when the companies throw down impossible or just BS copyright protection it becomes a symptom as the consumers begin to rebel against this over zealous and often annoying block of their legitimate rights to the product that was purchased.

hence the debate on the ownership of a game/program, and how officially we only "lease" them rather than actually purchase.

so basically its a symptom of its own creation by the companies attempts to stop it.

Re: Ubisoft: We Can Beat EA, Activision

Getting pretty off topic here, but we have never been able to 'own' a game that you fork out money for over the counter of a high street store.  Because ownership of the game itself would mean ownership of the copyright that goes along with it.

 

Thats not to say that the EULAs these days arent getting laughably ridiculous, largely unenforceable and feel anti-consumerist, of course.

Re: Ubisoft: We Can Beat EA, Activision

not the title, or resale rights no.

but at one time modifying the games however we felt was pretty permissible as long as it didn't get sold or damage some other aspect of the title or is proprietary holders.

now its outright illegal to even consider such a thing unless given signed and noterized permission.

Re: Ubisoft: We Can Beat EA, Activision

Well, its never illegal to CONSIDER anything. And US courts have already found in favour of modification and even reverse engineering of other people's code if and when it falls under 'fair use'.  Waaay back in the 80s people didnt put particularly lengthy copyright statements on their games but that didnt mean we owned them either.  But to be quite honest modification is not the first thing that springs to my mind when I think of the rights of ownership anyway.

 

Re: Ubisoft: We Can Beat EA, Activision

Going back to the original topic, if it weren't for piracy, would we really need DRM in the first place? Would it be fair to say that if we eliminated piracy altogether, any sort of DRM would cease to be necessary?

"Power means nothing without honor and pride."

 http://grifsgamereviews.blogspot.com My video game review site.

Re: Ubisoft: We Can Beat EA, Activision

on the DRM, Ubi's method is pretty much the exact opposite of what will prevent piracy in most regards as it serves primarily to piss off the consumer rather than stop the pirates.

 

as for the AC and TC titles, thats what i meant when i said they're milking their big name titles.

they'll slap Tom Clancy on just about anything these days just to squeeze sales out of sub par or really bad games, and who knows what's going to happen with the AC name next at this rate.

AC2 to ACB is a fine example, granted they did a good job this round with a rushed out sequel, but it'll get stale fast if they keep it up and continue to try the Activision/CoD thing by trying to push a new sequel out every 12 months.

 

 

Re: Ubisoft: We Can Beat EA, Activision

I'll concede the DRM thing, since I don't use my PC for gaming that much, and don't have to deal with it nearly as much as most others.

But I stand by my point that Ubisoft has some good franchises behind it. I personally think they could get away with milking AC like Activision does. Firstly, because all the single-player campaigns are longer than 6-8 hours long, and secondly, the multiplayer in ACB is both more balanced, and much more fun than any CoD I've played. Tom Clancy is getting back into the groove, as well. Ghost Recon: Future Soldier looks like it's shaping up fairly nicely, GR for the 3DS is a pretty cool strategy game, as well. The last Splinter Cell was freaking awesome, too. All they have to do is keep up the momentum they've regained recently.

If Activision and EA can get away with making the same game year after year, Ubisoft can get away with making the same BETTER game year after year.

"Power means nothing without honor and pride."

http://grifsgamereviews.blogspot.com My video game review site.

Re: Ubisoft: We Can Beat EA, Activision

may not be 'pirate proof' but persson might be on to something with the way he set up minecraft.

 
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Papa MidnightIt's not bad so far, but I am honestly not sure what to make of it (or where it's going for that matter)07/28/2014 - 9:44pm
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MaskedPixelanteNah, I'm fine purple monkey dishwasher.07/28/2014 - 4:05pm
Sleaker@MP - I hope you didn't suffer a loss of your mental faculties attempting that.07/28/2014 - 3:48pm
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ZenMatthew, the 3DS already has GBA games in the form of the ambassador tittles. And I an just as curious about them not releasing them on there like they did the NES ones. I do like them on the Wii U as well, but seems weird. And where are the N64 games?07/28/2014 - 10:40am
james_fudgeNo. They already cut the price. Unless they release a new version that has a higher price point.07/28/2014 - 10:19am
E. Zachary KnightMatthew, It most likely is. The question is whether Nintendo wants to do it.07/28/2014 - 10:12am
Matthew WilsonI am sure the 3ds im more then powerful enough to emulate a GBA game.07/28/2014 - 9:54am
Sleaker@IanC - while the processor is effectively the same or very similar, the issue is how they setup the peripheral hardware. It would probably require creating some kind of emulation for the 3DS to handle interfacing with the audio and input methods for GBA07/28/2014 - 9:30am
Sleaker@EZK - hmmm, that makes sense. I could have sworn I had played GB/GBC games on it too though (emud of course)07/28/2014 - 9:23am
E. Zachary KnightSleaker, the DS has a built in GBA chipset in the system. That is why it played GBA games. The GBA had a seperate chipset for GB and GBColor games. The DS did not have that GB/GBC chipset and that is why the DS could not play GB and GBC games.07/28/2014 - 7:25am
IanCI dont think Nintendo ever gave reason why GBA games a reason why GBA games aren't on the 3DS eshop. The 3DS uses chips that are backwards compatable with the GBA ob GBA processor, after all.07/28/2014 - 6:46am
Sleakerhmmm that's odd I could play GBA games natively in my original DS.07/28/2014 - 1:39am
Matthew Wilsonbasically "we do not want to put these games on a system more then 10 people own" just joking07/27/2014 - 8:13pm
MaskedPixelanteSomething, something, the 3DS can't properly emulate GBA games and it was a massive struggle to get the ambassador games running properly.07/27/2014 - 8:06pm
Andrew EisenIdeally, you'd be able to play such games on either platform but until that time, I think Nintendo's using the exclusivity in an attempt to further drive Wii U sales.07/27/2014 - 7:21pm
Matthew WilsonI am kind of surprised games like battle network are not out on the 3ds.07/27/2014 - 7:01pm
Andrew EisenWell, Mega Man 1 - 4, X and X2 are already on there and the first Battle Network is due out July 31st.07/27/2014 - 6:16pm
 

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