We Love Japan Concert Raises £6K for Japanese Relief Efforts

April 11, 2011 -

On April 2 hmvlive, Manga Entertainment and Japan Underground presented a charity concert at the Relentless Garage in Highbury (England) to raise money for the Japan Society Tohoku Earthquake Relief Fund, a charity which will help to rebuild schools and communities in the areas devastated by the earthquake and tsunami that struck Japan on March 11.

The evening featured comedian Iain Lee (Absolute Radio, The 11 O’clock Show), along with music legend Adam Ant, Japanese popstars Suga Shikao and Rei fu as well as Capcom, Tecmo KOEI and Namco Bandai Games. The target was £5,000. The end tally raised for relief was £5,977.86 (roughly $9,797.70 USD). Helping reach this figure were several of the UK’s most promising Japanese musicians who are either Japanese (No Cars, Kuaigora), have members from Japan or with Japanese heritage (iMMa, March of the Playwrite), or just have a fascination with the country (Akira the Don).

Besides raising money from ticket sales, some of the money was raised through donations from Manga Entertainment, MCM Expo and The Great Britain Sasakawa Foundation, as well as through raffles and donated merchandise that was sold throughout the event. Additionally, nearly £800 of the final figure was gathered by Saara Takase, a student from Japan who took to the streets of Brighton with her acoustic guitar and a sign that simply read "Play for Japan."

Takase offered the following comments on the event and the extracurricular activities:

"After the tragedy happened, I used to just watch the news all day, and I felt so useless… I wanted to help my country. I wanted to send some money. So I decided to start busking for Japan. I had never busked in my life, I was too afraid of performing in front of people but I had to have courage, for Japan. And now, it’s made me realise how much I love Japan, how supportive people are, and how we are all one."

The event received sponsorship from The Relentless Garage, hmvlive, MOMA, Manga Entertainment LTD, Japan Underground, The MCM Expo, The Great Britain Sasakawa Foundation, NME and NME.com (IPC Media), Anime News Network, NEO Magazine (Uncooked Media), Japan Society, Play for Japan, The Associates, The Noise Cartel, Cosplay Portrait and Onboard Karaoke.

You can learn more about the event's success by visiting japanunderground.wordpress.com.


Comments

Re: We Love Japan Concert Raises £6K for Japanese Relief ...

Anime Detour hosted a charity auction that same weekend for the American Red Cross Japan Relief Fund. (I'm on staff) We managed to raise almost $37,000 USD over the course of the weekend.  For a one night shindig, these guys did a great job.  Detour had a weekend to work with, and these guys almost matched us dollar for dollar.

 

It's great to see people coming together over this and giving so willingly.

 
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Andrew EisenI think more professional gamblers should get into games publishing. They'll play the odds but they'll also take risks to maximize profits.06/30/2015 - 11:57pm
Andrew EisenAt the end of the day, the ball is rolling and it's rolling in the right direction. Maybe not as fast as we'd like, but it is moving. All we can do is play the games that interest us and make our thoughts known.06/30/2015 - 11:55pm
Matthew Wilsonits unfortunate that the dataset is so tiny for female leads, and is a mixed bag, so money people get the wrong idea.06/30/2015 - 11:54pm
Andrew Eisen"Duke Nukem Forever sold poorly. See? Games staring white guys don't sell!" Pretty silly thing to say.06/30/2015 - 11:50pm
Andrew EisenOr, at the very least, that gamers aren't turned off by female leads.06/30/2015 - 11:49pm
Matthew Wilsonyou would think games like metriod, portal and tomb raider would show that it work, but hopefuly those knew ones will.06/30/2015 - 11:47pm
Andrew EisenBut, luckily strides are being made and the money peoples are slowly learning that diversity -> larger targeted audience -> more potential dollars.06/30/2015 - 11:43pm
Andrew EisenSure does. That's why there should be more than just one or two attempts. (7 games at E3 with female leads and 35 with a gender option. I think it's safe to say that not all of these will fail!)06/30/2015 - 11:42pm
Matthew Wilsonthat puts alot of presure on the early stuff to do well. lets hope games like recode and harizon are good, and sell well.06/30/2015 - 11:38pm
Andrew EisenLuckily, money people also like to follow trends. So, it's a "simple" matter of making proper representation a trend. And wouldn't you know it, we're seeing the beginnings of exactly that!06/30/2015 - 11:34pm
Andrew EisenBut yeah, money people are risk averse. That's why we see so many sequels, reboots, and adaptations. To a lot of money people, "there's no evidence this works because it's rarely ever been tried" is the same as "this doesn't work."06/30/2015 - 11:33pm
Andrew EisenThat's why I think it's worth convincing the money peoples that proper representation (in any of its forms) isn't a financial risk, it's the path to expanding your audience and making even MORE money!06/30/2015 - 11:32pm
Matthew Wilson@AE will I agree, I kinda understand why. when your risking 50 to 100 mil you are going to try to do the safest thing you can sadly.06/30/2015 - 11:27pm
Matthew Wilsonhttps://www.youtube.com/watch?v=p0a6H_7_A5o a fairly impressive fake nx showing by hyberes5606/30/2015 - 11:23pm
Andrew EisenYou see that kind of nonsense in the movie business too.06/30/2015 - 11:02pm
Andrew EisenI think the bigger problem are those who see such things as substantive evidence that games with female leads don't sell well.06/30/2015 - 11:01pm
Matthew Wilsonit doesnt help that games like beyond good and evil did not do well.06/30/2015 - 10:58pm
MechaCrashThey don't advertise games with women leads because they don't sell because they don't advertise them because they don't sell because (repeat ad nauseum).06/30/2015 - 10:52pm
Andrew EisenAnd, with representation getting better and better, I think that's exactly what we'll see over the years.06/30/2015 - 10:49pm
Andrew EisenOf course, there's always the opposite viewpoint: perhaps more women would be inclined to join in the so-called AAA space if representation was better.06/30/2015 - 10:48pm
 

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