Stardock Comments on GamersGate Criticism

April 14, 2011 -

Brad Wardell, president and CEO of Stardock (the company that used to own Impulse before selling it off to GameStop), has struck back at GamersGate for comments its CEO said about Impulse. GamersGate CEO Theo Bergquist recently described Stardock's Impulse digital distribution service as "an outdated distribution platform", and implied that the recent purchase by GameStop had been at "a bargain."

Speaking to IndustryGamers, Wardell suggested that the comments from GamersGate were simply a competitor throwing punches at another competitor.

"In my experience, especially when a company CEO is criticizing another company, you usually learn a lot more about the company doing the criticizing," said Wardell. "I'm not a marketer but I know enough from being in this industry for years, and usually you punch up. You don't punch down."

"His criticism of our technology is kind of a 'neener- neener' thing. He runs a web store and there's nothing wrong with that, but technologically Impulse and GamersGate are not the same sort of thing. But what surprised me the most was his comments about the revenue, suggesting that Impulse wasn't that valuable," Wardell continued.

"I assumed that everyone was incredibly profitable at this... so it surprised me and made me wonder if maybe these profit margins are only relevant to digital distributors who are running actual platforms like Impulse or Steam, where the entire experience is provided. Steam and Impulse are essentially the App Store model whereas GamersGate is more like Direct2Drive."

"I would have assumed if GamersGate was getting bought that they would get tens of millions of dollars from it, even though we're pretty sure we have a larger market share than they do. So it made me question if GamersGate is doing as well as I assumed they were," concluded Wardell.

Source: GI.biz


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Re: Stardock Comments on GamersGate Criticism

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SleakerIntel runs LanFest, and actively sponsors other multiple LAN events across the country, just to throw out a couple links on the culture side.10/02/2014 - 12:52pm
NeenekoPlus, it is unusual for a company as large as Intel to take such actions and it indicates there is probably an internal syampthy or cultural overlap with the gaters that bumped their visibility.10/02/2014 - 12:50pm
NeenekoI do not think anyone is suggesting that either intel or gaters should not be able to, but the chain of events is chilling to some.10/02/2014 - 12:48pm
MaskedPixelantehttp://www.wesh.com/news/man-shot-5-times-by-police-to-face-judge-on-firstdegree-murder-charge/28368490 And cops wonder why no one likes them.10/02/2014 - 12:42pm
SleakerIt's up to the companies to determine if they think running their ads on a controversial site may cause more damage to them, the only way they might get this is by feedback.10/02/2014 - 12:37pm
Sleakeropinion to a company on where they run ads.10/02/2014 - 12:36pm
Sleaker@Papa Midnight - Requesting ads get pulled from a site due to not agreeing with their message is not censorship. Funding and voicing your opinion are two completely separate topics. It's completely reasonable for people to voice their10/02/2014 - 12:35pm
Papa MidnightSame here, prh99.10/02/2014 - 12:31pm
prh99I played the first Half Life, haven't bothered with any of two. I like Portal more than Half Life anyway.10/02/2014 - 12:31pm
NeenekoI only got a short way into HL-1, but enjoyed HL-2. Probably because I do not like PC FPS games and HL-2 I got on console.10/02/2014 - 12:28pm
Andrew EisenI have a confession to make: I didn't really care for Half-Life.10/02/2014 - 12:27pm
Papa MidnightI don't think I've used the forums since the Wordpress days.10/02/2014 - 12:13pm
NeenekoI keep forgetting we even have forums.10/02/2014 - 11:48am
ZippyDSMleeA shame we can't have good convos in the forums, seems to me its time to nuke and restart fresh on them.10/02/2014 - 11:45am
Papa MidnightOh, no problem! Just wanted to let you know that it's what we're discussing. By all means, join in!10/02/2014 - 11:36am
E. Zachary KnightNeeneko, No problem. In juicy conversations, key points of discussion get pushed off quickly.10/02/2014 - 11:36am
NeenekoA rather scary censorship. I have known too many people and small companies destroyed by such pressure, so this unnerves me at a pretty personal level.10/02/2014 - 11:36am
NeenekoMy bad, I always have trouble working out what is going on in shoutbox10/02/2014 - 11:34am
Papa MidnightTo a point stated earlier, it very much is a form of indirect censorship. Rather than engage in rhetoric and debate, one side has instead chosen to cut-off opposing viewpoints at the knees and silence them via destroying their means of income.10/02/2014 - 11:28am
Papa MidnightNeeneko: the topic of Intel's dropping of Gamasutra is indeed part of this very ongoing conversation.10/02/2014 - 11:26am
 

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