Apple and Google have stolen 8 percent of the overall video game market, according to analysis by Flurry, an analytics and recommendation service for mobile apps. The analysis is based on publicly available data as well as its own data. Apple and Google now have about 34 percent of the market revenue as well, says the research firm.
A year ago, Flurry claimed that iOS devices garnered about 5 percent of the U.S. video game market from 2008 to 2009. Now with three iOS devices and millions of Android OS devices on the market, it is easy to see why these mobile devices grew as much as 8 percent in the 2009 to 2010 period.
"The magnitude of disruption is increasing, in particular within the portable gaming category," said Peter Farago, vice president of marketing at Flurry.
Indeed. Everyone's lunch is being eaten by mobile devices and software applications sold in various App Stores.
In 2011, Flurry predicts continued smartphone and tablet growth, driven by the launch of the iPad 2, iPhone on Verizon, and future hardware releases on both Android and Apple platforms.
Source: VentureBeat
Comments
Re: Apple and Google Steal Video Game Market Share
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Re: Apple and Google Steal Video Game Market Share
A company dedicated to promoting the mobile app market releases a report showing how it's expanding at the expense of other markets? I'm shocked.
Parallax Abstraction
Ottawa, Ontario, Canada
Ottawa, Ontario, Canada
Re: Apple and Google Steal Video Game Market Share
What I would really be interested in knowing is how much of that is market share they took from other platforms and how much of that is market share they created with their new platform.
Re: Apple and Google Steal Video Game Market Share
^This. It's not "stealing" unless you're actively drawing businesses away.
Re: Apple and Google Steal Video Game Market Share
Not to mention only if they're really in the same market. Mobile gaming feels like a different model and a different market from console, PC, and handheld games. The closest there is to mobile gaming is the indie gaming market on the PC and 360. The indie games lack a publisher and the advantages and disadvantages that come with them: standards because money needs to be made when advertising and publishing is said and done, more risks taken in design or story to find that vein of sales gold because its an independant venture, etc.