EMA Proud of Retailers for Video Game Ratings Enforcement

April 21, 2011 -

Bo Andersen, President & CEO of the Entertainment Merchants Association today applauded the efforts of video game and DVD retailers in enforcing ratings systems and keeping adult material out of the hands of teenagers. Both groups did pretty well in the latest "undercover shop" by the Federal Trade Commission, which seeks to identify the level of ratings enforcement by leading video game, DVD, music retailers and movie theaters. Andersen said,

"[The] EMA is pleased with the leading performance of its members in enforcement of the video game ratings and the significant improvement in enforcement of the DVD ratings. The credit for these improvements goes to the individual retailers who have made ratings enforcement a part of their corporate culture, and in the case of video games, the ESRB and their ESRB Retail Council."

"These numbers demonstrate once again that industry self-regulation can and does work, and there is no need for punitive government regulation, such as the California video game law that EMA and the Entertainment Software Association are currently challenging in the U.S. Supreme Court."


Comments

Re: EMA Proud of Retailers for Video Game Ratings ...

I'd rather we convert the parents by letting them know it's not the end of the world if their kids are playing M-rated games than telling them that retailers will do their job for them. If we focus on debunking the junk science, we can convince the parents that their kids' interest in violent games and other entertainment is just a natural part of growing up. Over the last decade, people like Jack Thompson and Common Sense Media have worked hard at convincing people that they are bad parents if they let their kids play violent games, and we need to work at undoing that stigma.

And can we end the secret shopper surveys already? With all this talk about where to cut the budget, we can at least save some cash if we drop this and defund the FTC in general.

Re: EMA Proud of Retailers for Video Game Ratings ...

Too bad the s%(twanks won't listen to this because it means they are neither NEEDED nor WANTED!

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: EMA Proud of Retailers for Video Game Ratings ...

But it strenthens our side, and encourages their supporters, the parents, over to us. They need realize that with industry regulation, they have more control over the content their children access, than with government regulation.

It's the parents we need to convert.

 
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Andrew EisenSarkeesian and Quinn continue to get harassed and attacked and so, the story stays in the headlines. If Wolfe gets swatted again, it will be in the news again.09/19/2014 - 6:56pm
Andrew EisenYou mean Wesley Wolfe? The swatting appeared to be over his DMCA takedown, not due to his color or gender.09/19/2014 - 6:53pm
ConsterSo Sleaker, what's the sand like?09/19/2014 - 6:53pm
quiknkold@CraigR. Spreading Misandry is not going to kill Misogyny. Its just going to fuel it. half the people supporting that arguement are mysoginists themselves. They just dont know it.09/19/2014 - 6:51pm
Sleaker@CraigR - there's nothing to get over. There's no issue here until someone does an actual study on harassment rates.09/19/2014 - 6:48pm
quiknkoldWe never said Gamers were the only victims. Yes, Anita and Zoe got a bad rap. Yes, Zoe's ex was way out of line. Do I disagree with them? Depends on the arguement. Did they deserve what happened to them? Hell Effing No.09/19/2014 - 6:48pm
Sleakerbut news outlets have a tendency to blow up and sensationalize it if the person can be desrcibed as a minority, maybe because it gets the hits. How long were the 2 recent swattings in the news for? 1 was a white male developer....09/19/2014 - 6:47pm
Craig R.Get over it.09/19/2014 - 6:46pm
Craig R.Gamers are just lucky that their behavior wasn't brought to attention of everybody else sooner, and gamers are pissy about that09/19/2014 - 6:46pm
SleakerIn fact, just because a few female developers every year get harassed doesn't make it systematic. As a whole developers are harassed by people.. Swatted, etc.09/19/2014 - 6:46pm
Craig R.And if you don't think misogyny and sexism is widespread, then you're living with your head buried in the sand09/19/2014 - 6:45pm
Craig R.Apparently it's the gamers who are the only victims from GamerGate09/19/2014 - 6:44pm
Sleaker@AE - 1 person getting harassed is a problem. But just because 1 person gets harassed for being a female developer doesn't mean it's a systematic problem or indicative of a whole demographic.09/19/2014 - 6:44pm
Andrew EisenI don't believe anyone said or even remotely implied that harassing anyone was okay.09/19/2014 - 6:41pm
quiknkoldGeneral are being harassed, doxxed, hacked, just because they are being perceived as white males. And what about the White Males who are victims. Its ok to harass them? Anita Sarkeesian gets a bomb threat yeah, but what about the others.09/19/2014 - 6:36pm
quiknkoldwhat about all the gamers who are being harrassed, Andrew. Why does it have to be just about the women in the industry. We have 2 women, and only a handful of accounts recorded. While you could throw a dart at the internet and find a site where Gamers in09/19/2014 - 6:35pm
Andrew EisenOkay, you're talking specifically about harassment of women in the industry. So... how many (or what percentage of) women have to be harassed before you'd consider it a problem?09/19/2014 - 6:27pm
SleakerSo I think at best, we can just say something akin to 'there might be a problem, but we need more reliable information'09/19/2014 - 6:11pm
SleakerBut that takes someone actually doing a legitimate study on females in game development workplaces etc. And so far a good number of studies that get shoved into the center of attention are sensationalized through shoddy metrics and practices.09/19/2014 - 6:10pm
Sleaker@AE - I think there are select instances of gender problems that are highlighted, but I don't believe they are the norm, or 'widespread.' What would be more helpful is to show hard statistics. 1 in 100 female developers is harassed or somthing like this.09/19/2014 - 6:10pm
 

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