Valve: Steam Sales Data Will Remain Private

April 21, 2011 -

Valve says that it will not be cooperating with various sales tracking firms who want access to internal data from its digital distribution service. Speaking to MCV, Steam’s Jason Holtman said that sharing the data would be counterintuitive if released publicly and that retaining it for developers and publishers only is the best option.

"The idea of a chart is old," said Holtman. "It came from people trying to aggregate disaggregated information. What we provide to partners is much more rapid and perfected information."

Valve provides publishers and developers with hourly updates of download figures. This allows those partners to measure the effectiveness of things like in marketing pushes and special offers. Releasing that data on a monthly basis would be a mistake, according to Holtman.

"If you look back at the way retail charts have been made, they have been proven to be telling an inaccurate story. They apparently had shown how the PC format was dying when it was actually thriving."

While research firms such as NPD Group and Chart-Track might not like the fact that it will not have access to data for the biggest digital distribution platform in the world, Valve is only interested in helping companies it does business with via Steam.

"The point is, it's not super important for a publisher or developer to know how well everyone is doing. What's important to know is exactly how your game is doing - why it's climbing and why it's falling. Your daily sales, your daily swing, your rewards for online campaign number three. That's what we provide."

Source: GI.biz


Comments

Re: Valve: Steam Sales Data Will Remain Private

That is highly disappointing. Valve is assuming that anyone who isn't a Developer or Publisher isn't qualified to assess sales information. I think the information that Steam has on games sales is important for the game industry to thrive. My guess is that Steam is withholding information for selfish reasons.

Re: Valve: Steam Sales Data Will Remain Private

Isn't it the developers choice to share their sales or not?  Valve gives them all the information.  Unless there is some sort of contract that doesn't allow them to share it, which I doubt.  

Pwnage of Empires Xbox 360 Indie RTS

Re: Valve: Steam Sales Data Will Remain Private

The problem is, without any comparison numbers, a developer's sales exist in a vacuum.  If I released a game on Steam, I'd want to know how I was stacking up compared to other titles in my genre, for instance.  That's an important way to gauge popularity and helps determine what features the market is looking for.

It's also kind of backhanded to say that sales aren't important only 24 hours after you've put out a press statement about the four million copies of Portal you sold.  But I guess they couldn't have added that mysterious "and maybe more!" on their figures if Steam sales were public, so perhaps the message here is that only console and retail sales are important?  Come to think of it, is there any way to verify advertised sales figures?  Could I say my game sold ten million copies and get away with it, since according to their policies they wouldn't be able to contradict me?

---
Fangamer

---
Fangamer

Re: Valve: Steam Sales Data Will Remain Private

It would be useful for people trying to gauge how much a certain game has sold total when it's released as a physical disc as well as online, however it would be "bad" from Valve's perspective because they would love for Steam to be the only distribution method and this would go against that ideal.  I don't see why you can't provide both.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Matthew Wilsonvalvle planning to release a vr headset this year wtf http://www.pcgamer.com/valves-vr-headset-is-named-vive-and-htc-are-making-it/03/01/2015 - 1:05pm
ZippyDSMleeuuuhhhggg in other news been sick since last night.....uuhggg.....I iwsh it did not hurt so much when my tummy wants to leave my body..02/28/2015 - 11:39pm
ZippyDSMleeBrings me to the Q why alt costumes would be needed in competition anyway... http://www.eventhubs.com/news/2015/feb/28/dead-or-alive-community-aims-ban-over-120-overly-sexualized-costumes-dead-or-alive-5-last-round/02/28/2015 - 11:36pm
MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
prh99The government probably doesn't need an app, but I was think more along the lines of a company that was going to sell the collected info. “If you're not paying for the product, you are the product” sometimes even if you pay.02/28/2015 - 1:50pm
E. Zachary KnightWhat better way for the government to keep track of you than to get you to install an app that lets you insult the government.02/28/2015 - 11:03am
prh99No, but I looked it up and it's basically spyware. Their privacy policy says their apps tracks among other things your location and browsing habits via cookies.02/28/2015 - 8:20am
Ryan RardinHas anyone here heard of an app called iCitizen? It's basically Yelp for politicians.02/28/2015 - 5:16am
Andrew EisenAh, not linked in the way you (and everyone else) want and expect. That's true.02/27/2015 - 10:06pm
Matthew Wilsonthey are not linked in a way that tracks purchases though. the fact that they have to send a code for the other system shows that they are not linked in the way it counts.02/27/2015 - 9:39pm
Andrew EisenAccounts are already linked. Have been for quite a while. Also, Mario vs. Donkey Kong was announced as a cross-buy title during last January's Nintendo Direct.02/27/2015 - 9:25pm
Matthew Wilsonhttp://www.vg247.com/20…/…/27/olli-olli-3ds-wii-u-cross-buy/ I wounder if this is a sign that Nintendo may finally link accounts across the 3ds/wiiu in the near future.02/27/2015 - 9:18pm
prh99http://www.romanoriginals.co.uk/invt/70931?colour=Blue The dress does comes in white and blue but both have black lace and a sheer back top, I don't see gold or brown. 02/27/2015 - 8:54pm
ZippyDSMleeDungeons was a so bad so good game to me so I been keeping up with its sequel which will more of a Dungeon Keeper clone. As for pre order out of 7 preorders I was not burnt by 2... Add my contempt of most of modern game design.Ya I have all kinds of hurt.02/27/2015 - 8:40pm
MechaTama31I don't even want to know...02/27/2015 - 8:22pm
ZippyDSMleeFun? I can do fun…. I think LOL. Dungeons 2 is on preorder but not via steam... >> Hell I am breaking all kinds of personal butthurt rules to even THINK about pre order...02/27/2015 - 8:12pm
 

Be Heard - Contact Your Politician