Report: IGN to Buy UGO

May 2, 2011

An All Things Digital report claims that IGN Entertainment will buy video gaming network UGO for an undisclosed amount of money. The report also alleges that parent company News Corp. will spin out the brand new network of game-related sites into a stand-alone company. Based on Comscore traffic numbers for both networks, the combined monthly visitors of this new entity would be around 32.8 million visitors a month. UGO is owned by Hearst and is best known for owning 1Up and a massive game-related ad network.

Plans to spin-off IGN into its own company would take months, and would be headed up by long-time IGN front man Roy Bahat. One can expect that the new company would have a number of redundancies and some staff would have to be let go.

ATD says that the new IGN expects to earn more than $10 million this year on revenues of around $100 million. IGN will be able to grow much faster if it is not operating inside News Corp., ATD posits.

Source: All Things Digital

Posted in Business Journalism Rumors

Comments

Re: Report: IGN to Buy UGO

Submitted by Count_Zero on Tue, 05/03/2011 - 10:09.

...Because GameSpy fared so well after it merged with IGN.

Re: Report: IGN to Buy UGO

Submitted by Zerodash on Mon, 05/02/2011 - 08:58.

Does IGN really need more top ten lists about "hot game chicks"?

Re: Report: IGN to Buy UGO

Submitted by MaskedPixelante on Mon, 05/02/2011 - 08:43.

chmod ugo-rwx

---You are likely to be eaten by a Grue.

Re: Report: IGN to Buy UGO

Submitted by Mr.Tastix on Tue, 05/03/2011 - 04:18.

-- Randi Tastix

----

Randi Tastix - http://randomtastic.com

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E. Zachary Knight: Gamasutra explores the failure of Streetfighter X Tekken and has one of the best arguments against on-disk DLC I have ever read: http://tinyurl.com/d399ylu05/25/2012 - 1:46pm

ddrfr33k: about the xbox live hacks from last year, now we know: http://kotaku.com/5913228/report-how-scammers-are-stealing-xbox-live-accounts-and-what-they-do-with-them05/25/2012 - 12:31pm

tallimar: http://news.cnet.com/8301-1035_3-57440902-94/microsoft-legal-win-over-google-may-signal-ceasefire/05/24/2012 - 10:17pm

ZippyDSMlee: TIme or an operation!05/24/2012 - 6:43pm

ZippyDSMlee: PC parts are in wish me luck or hell!!05/24/2012 - 6:43pm

MaskedPixelante: 38 Studios and Big Huge Games are pretty much dead now. http://www.joystiq.com/2012/05/24/38-studios-and-big-huge-games-lay-off-entire-staffs05/24/2012 - 4:39pm

DorthLous: Actually, nop, I did miss the emoticon for some reason (getting used to pics?) and I didn't know you changed it since (since I posted previous to my shout and it was still there.) Anyhow, thanks for taking it out!05/23/2012 - 6:01pm

james_fudge: Well we were just testing it. but it is still on the submission to fight $pam.05/23/2012 - 5:48pm

E. Zachary Knight: James, No I don't have it. I was just wondering who does and why. More curiosity than anything.05/23/2012 - 5:38pm

james_fudge: Did you not see the emoticon and did you not see that it has already been changed back?05/23/2012 - 5:10pm

james_fudge: LOL05/23/2012 - 5:07pm

DorthLous: Why? Not shocked that people are barking to an additional hoop to jump through when posting from their already logged in account or just mentionning this to try to paint me as one always complaining?05/23/2012 - 4:45pm

james_fudge: big shock there ;)05/23/2012 - 4:30pm

DorthLous: I'll add my voice to those wanting it gone :S I'm already logged in, I don't need a captch'a. That's for those registering.05/23/2012 - 3:54pm

james_fudge: Et tu EZK?!?05/23/2012 - 3:51pm

Craig R.: I'm a One Man Quorum! And it's working for me now, thanks. :)05/23/2012 - 3:48pm

E. Zachary Knight: How do we determine who get's the game/captcha thingy? Is there a certain posting threshhold users have to meet before it is turned off?05/23/2012 - 2:25pm

james_fudge: Give it a chance, we're still adjusting it ;)05/23/2012 - 11:20am

james_fudge: One does not a Quorum make Craig.05/23/2012 - 11:16am

Craig R.: If I complete the stupid game, and it just deletes my comment, what's the point?05/23/2012 - 11:15am

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