IGN Confirms Purchase of UGO

May 5, 2011

News Corp. subsidiary IGN Entertainment confirmed today that it is purchasing Hearst Corporation's UGO Entertainment. Earlier this week reports surfaced that the high profile video gaming network would buy UGO and be spun off as a separate entity.

"This instantly catapults us to another level and positions us to serve and entertain tens of millions more fans," IGN president Roy Bahat said in a statement. "We look forward to providing an even richer service for users and advertisers. We are now actively considering a range of options to maximize IGN's long-term value."

In buying UGO Entertainment, IGN adds UGO.com and 1UP.com to the IGN family, along with the UGO ad network. Under the terms of the agreement, Hearst becomes an IGN shareholder and will have a say in how this new business is grown.

IGN claims that this new deal means the combined company is capable of reaching 70 million monthly visitors in the 18-34 male demographic range. IGN reaches 40 million, according to the announcement, with UGO sites adding 30 million more. ComScore rates their traffic a little higher, but those figures are in the ballpark.

IGN Entertainment is comprised of multiple game related web sites including IGN.com, Direct2Drive, GameSpy, FilePlanet, TeamXbox, and AskMen. The company also has an editorial deal with GameStop.com.

Source: Gamasutra

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Re: IGN Confirms Purchase of UGO

Submitted by Grif on Thu, 05/05/2011 - 22:05.

Meh. Can't spell "Ignorance" without "IGN", I always say.

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beemoh: Kinect being used in prototype to stop people walking into people while texting: http://www.bbc.co.uk/news/health-2263173105/25/2013 - 1:57am

Cecil475: @hellfire7885 - Makes me want to support Nintendo even more.05/24/2013 - 4:49pm

hellfire7885: Man, EA seems to be determined to destroy the Wii U ,and the evidently are so arrogant as to believe not making games for it will do that.05/24/2013 - 4:45pm

DorthLous: Pwahahahha http://www.destructoid.com/wii-u-sales-drastically-spike-after-xbox-one-presentation-254449.phtml#LlG8HEYbQj2krql5.0105/24/2013 - 2:23pm

james_fudge: she gets no credit until she employs some common sense. - 2 credits for her.05/24/2013 - 11:22am

Andrew Eisen: To Stender's credit, she did unmoderate my most recent comment within a day's time. There's even a couple other replies. None from her though.05/24/2013 - 11:18am

james_fudge: apparently gamers are all 14 - 21 years-olds living in basements according to her way of thinking...05/24/2013 - 11:11am

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MechaTama31: "You just wouldn't understand how my parenting preferences are more important than everybody else's freedoms."05/24/2013 - 7:37am

DorthLous: I love how she plays the "I'm a parent, you're a gamer, you couldn't understand" card... I'm a parent and I find her position despicable...05/23/2013 - 4:16pm

E. Zachary Knight: She didn't address your questions because she doesn't have any answers.05/23/2013 - 3:38pm

Andrew Eisen: I replied to her comment. Maybe in a few weeks I'll get a reply.05/23/2013 - 3:24pm

Thomas Riordan: @Andrew Eisen To what bowling alley does she go that puts sexual images in the faces of 6 year olds?05/23/2013 - 3:17pm

Andrew Eisen: Well, it took a month but Linda Stender finally replied to me... and didn't address a single one of my questions. http://aswlindastender.com/2013/04/23/follow-up-video-games-and-their-effect-on-children/05/23/2013 - 3:13pm

Imautobot: Also, from a tech perspective the PS4 is apparently already winning. http://bgr.com/2013/05/22/xbox-one-vs-playstation-4-specs/05/23/2013 - 3:12pm

Imautobot: Sony's PS4 motto should be "We play games." Microsoft's should be "We play games, when we're not rewinding your tapes."05/23/2013 - 3:11pm

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james_fudge: Zippy: they said the same thing about Cell. How did that turn out.05/23/2013 - 1:28pm

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