WOW Subscriptions Down 5 Percent

May 10, 2011 -

During its post-earnings call this week, Activision blizzard revealed that World of Warcraft subscriptions are down by about five percent. In October 2010, the popular MMORPG had around 12 million subscribers. Now the game enjoys about 11.4 million subscribers. To deal with the drop off, Blizzard's president Michael Morhaime said that the company has to release future expansion packs in a more timely fashion to contain player drop-off.

"As our players have become more experienced playing World of Warcraft over many years, they have become much better and much faster at consuming content," said Blizzard president Michael Morhaime during a conference call. "And so I think with Cataclysm they were able to consume the content faster than with previous expansions, but that's why we're working on developing more content."

"We need to be faster at delivering content to players," he added. "And so that's one of the reasons that we're looking to decrease the amount of time in-between expansions."

"What we have seen so far is that people have been consuming this content very quickly, and so the subscriber levels have decreased faster than in previous expansions," he concluded.

Source: Blue's News, Gamasutra


Comments

Re: WOW Subscriptions Down 5 Percent

The game needed a face lift problem was the end game content really sucked and it was just too hard.

Ghostwalker wanted to go away from Wraith of the Lich King and that it was too easy though most people liked it now people are leaving or finding another game to play well this is a cause and effect moment. Basically you have an elitist staff member who wants to impose his views on a game. Thats like making a Forum Nazi in control of a game development.

Go back to the way Wraith was done and people will come back, right now I see no point in playing WoW as is.

Re: WOW Subscriptions Down 5 Percent

I suspect we'll see some more drops in subscriptions when Guild Wars 2 and Star Wars: The Old Republic release.  They both look excellent, and they appeal to a crowd that isn't obsessed with raiding grinds.  There are a lot of more casual players in WoW that only stay there because there are no really viable A-list titles to migrate to.

Re: WOW Subscriptions Down 5 Percent

I don't doubt it, although I doubt either will oust WoW from the #1 spot just yet. There's definitely room in the market for major competition though.

Re: WOW Subscriptions Down 5 Percent

Is new content no longer included in the subscription fee? It sounds like they add new content only through expansions :(

Re: WOW Subscriptions Down 5 Percent

Content is still released regularly in between expansions. I think Morhaime was trying to say that 2 years between expansions was too slow for the market, which they've been saying since the first expansion.

I don't think they've ever been anywhere near 20 million active. 12 is closer to the mark. They've been fairly stable over the last few years, with fluctuation to the tune of +/- 5% being pretty normal. We're just hearing more detail now as Activision stockholders are learning how significantly tied to WoW's success their investment is.

 A note: they're speaking only of active subscribers. Thats accounts that are currently paid for (by the month in North America or hourly services in Asia that have been active within the last 30 days). These numbers do not include dormant accounts, unused game cards, or free trials.

Re: WOW Subscriptions Down 5 Percent

With optional microtransactions, free-to-play, buy-once-to-play and various combinations of these business models now gaining rapid popularity amongst the online gaming market, I can only imagine the pressure is really on Blizzard to make sure that monthly fee is value for money for its customers.

Re: WOW Subscriptions Down 5 Percent

Given the number of big-name titles coming out since the past couple months and within the next few (Duke Nukem Forever included), I'm not surprised to hear this. Probably many gamers whom are suspending their subscription to play something else for a while.

Re: WOW Subscriptions Down 5 Percent

Call me crazy, but a dropoff from 20 million to 11.4 million strikes me as a tad more than 5%.  Through some totally complicated mathematical wizardry (11.4 divided by 20, subtract result from 1), I'm pegging it at 43%.  So which number is the wrong one?  Was it a 43% drop from 20 to 11.4?  Was it a 5% drop from 12 to 11.4 (this would be my guess)?  Or 5% from 20 to 19?  Enquiring minds want to know.

Re: WOW Subscriptions Down 5 Percent

Looks like the 20 was just a typo and the real number is 12.

E. Zachary Knight
Divine Knight Gaming

Re: WOW Subscriptions Down 5 Percent

This is the first place I've ever heard of WOW having anywhere near 20 million subscribers. I remember about a year or 18 months ago hearing they had somewhere around 11 so I seriously doubt they doubled their subscriptions since then. I would guess that should be 12 down to 11.

 
Forgot your password?
Username :
Password :

Poll

Will the FCC preempt state laws that limit municipal broadband services?:

Shout box

You're not permitted to post shouts.
Sora-ChanAmbassador program, that's what I was looking for. Anyway the other games that have been made no longer exclusive to the early adopters got updates in their software. It'll only be a matter of time more than likely for the GBA to get the same treatment.07/31/2014 - 5:35am
Sora-ChanI might be naming it incorrectly when I say "founder" i mean the program for earlier adopters.07/31/2014 - 5:34am
Sora-Chanthe 3DS's GBA emulator was a rush job due to the founder program. No other GBA titles have been released on the 3DS yet. If/When they do get around to it, they'll more than likely update the emulation software.07/31/2014 - 5:32am
Zenemulator...it's not just a slap job that makes "some" work..they do it for each which is why they work so well. I would rather have the quality over just a slap job.07/30/2014 - 5:48pm
ZenMatthew there is a difference between "worked" and "accurate". You play the Nintendo VC titles they play as damn close to the original as possible. The PSP would just run them as best they could, issues and all. And Masked...EACH VC title has their own07/30/2014 - 5:48pm
MaskedPixelanteOnce again, the 3DS already HAS a GBA emulator, it just can't run at the same time as the 3DS OS.07/30/2014 - 4:54pm
Matthew Wilsonyou cant street pass in ds mode ether, and if moders can make a gba emulator that runs very well on the psp as I understand it. you are telling me that Nintendo devs are not as good as moders?07/30/2014 - 4:49pm
Zenperformance. Halo 1 and 2 worked great because they actually did custom work on each of them...just like Nintendo does now lol07/30/2014 - 4:08pm
Zenexisting hardware while the GBA has to be emulated completely. Same reason the 360 couldn't run most Original Xbox games correctly, or had issues because they just did "blanket approach" for their emulation which led to game killing bugs or horrible07/30/2014 - 4:07pm
ZenSora/Matthew: It's not just Miiverse, but the whole idea of streetpass and things like that would be affected if the OS is not running. And just because a 3DS game can be downloaded and run does not mean that GBA can as easily. Those 3DS games use the07/30/2014 - 4:06pm
E. Zachary KnightSleaker, How is that different from every other credit card company targeting high school and college students?07/30/2014 - 1:40pm
Sleaker@EZK - I think some people are concerned beacuse it's a predatory technique targetted toward younger people that don't understand on top of offering the worst interest rates of any retailer around.07/30/2014 - 11:33am
MaskedPixelantehttp://www.joystiq.com/2014/07/30/europe-gets-long-detained-shin-megami-tensei-4-at-cut-price/ "Sorry you had to wait a year for SMT4, would a price cut make it sting less?"07/30/2014 - 10:29am
NeenekoI would hope not. Though it is not unheard of for store specific cards to be pretty good.07/30/2014 - 8:17am
E. Zachary KnightDoes anyone, or at least any intelligent person, expect a retail branded credit card to be anything close to resembling a "good deal" on interest rates?07/30/2014 - 7:13am
SleakerGamestop articles popping up everywhere about their ludicrous new Credit card offerings at a whopping pre-approval for 26.9% APR07/29/2014 - 10:19pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2014/07/podcasting-patent-troll-we-tried-to-drop-lawsuit-against-adam-carolla/ the podcasting patent troll scum is trying to turn tail and run.07/29/2014 - 9:50pm
MaskedPixelanteOf course it's improved. At launch, Origin was scanning your entire hard drive, but now it's just scanning your browsing history. If that's not an improvement, I dunno what is!07/29/2014 - 8:59pm
Papa Midnighthttp://www.escapistmagazine.com/articles/view/video-games/columns/experienced-points/12029-Has-EAs-Origin-Service-Improved-Any-Over-the-Last-Two-Years07/29/2014 - 8:25pm
Sora-ChanSo it's just a matter of having better emulation software. If it can be done with a 3DS game, with all the memory and what not it takes up, it can be done with a GBA title through emulation.07/29/2014 - 7:30pm
 

Be Heard - Contact Your Politician