New ESRB Ratings System Quietly Goes Live

May 11, 2011 -

The new Entertainment Software Ratings Board's more automated ratings system went live earlier this week, enabling the ratings system for North America process game ratings in a more timely fashion. The ESRB streamlined the process to deal with the rapid release of games on digital platforms such as Apple's App store, Android Marketplace, Xbox Live Marketplace, PlayStation Store, and on Nintendo's WiiWare.

The new system asks developers to answer eight multiple choice questions about a submitted game, which is passed along to the ratings board (along with game code on DVD to be reviewed later) with $500 to get a rating for their game as quickly as 24 hours later. ESRB head honcho Patricia Vance says that the ratings board has "contemplated what it might take to deal with thousands of small games being submitted to various platforms on a daily basis, she adds that the new system makes such a gargantuan task a possibility.

"If you look at what we constructed here it's scalable to address whatever volume you want and it's low cost and it is very effective," she told Kotaku. "I think there is no question that mobile devices are a very important part of the pie."

Under the old ratings system, which is still being used for traditional boxed retail games, a developer needs to fill out a questionnaire and submit their answers along with a DVD to the ratings board. The filing fee is $4,500 and the turnaround is about a week.

Under both the new and old systems, developers sign an agreement that holds them liable for any deception about the games they submit. This is to avoid any "hot coffee" incidents.

Vance says that the ESRB has the ability to enforce ratings changes and penalties very quickly.

Source: Kotaku

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Re: New ESRB Ratings System Quietly Goes Live

Good for them. It's only a matter of time before all the apps were brought into an anti-game arguement.

-Austin from Oregon

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Goth_SkunkI never said their position was less valid than mine. I'm just saying they will never convince me away from my stance, so there's no point in trying.07/01/2015 - 2:57pm
Matthew Wilsonhttp://blog.twitch.tv/2015/06/html5-chat-is-live/ now only if we could get videos as html 5 instead of crappy flash.07/01/2015 - 2:55pm
james_fudgeSee what i'm saying?07/01/2015 - 2:48pm
james_fudgeI also am not a PoC and don't understand how a word with hundreds of years of history behind it affects them.07/01/2015 - 2:48pm
james_fudgeWe should also stop pretending that we understand someone else's perspective. I am not a woman nor a rape survivor and I have no idea how this stuff affects them.07/01/2015 - 2:48pm
james_fudgeThe trick is - can people talk about these things without losing their cool?07/01/2015 - 2:46pm
james_fudgetheir position is just as valid as yours07/01/2015 - 2:46pm
Goth_SkunkAs far as I'm concerned, there is no justification for such a stance.07/01/2015 - 2:45pm
Goth_SkunkThe theme of the writer's article is "People shouldn't write rape scenes in their creative works, even though they can." I disagree with the premise on its face, and don't care how one tries to justify it.07/01/2015 - 2:44pm
Goth_Skunk@eZeek: Last I checked, rape was supposed to be offensive. I don't see how it could be anything else. But to call a scene 'bad' just for having implicit or explicit rape in it is ridiculous.07/01/2015 - 2:42pm
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PHX Corphttp://kotaku.com/sources-warner-bros-knew-that-arkham-knight-pc-was-a-1714915219 Sources: Warner Bros. Knew That Arkham Knight PC Was A Mess For Months07/01/2015 - 11:49am
Andrew EisenIf you do, I hope you can provide some examples of people (again, other than random no-name numbnuts on Twitter) who are genuinely trying to dictate what should and should not be allowed so far as themes, topics, language, plot devices, etc. go.07/01/2015 - 9:43am
MattsworknameI'd go into why I think it's a bigger problem then most realize, but nows not the time really. I'll catch up with everyone later07/01/2015 - 9:42am
Andrew EisenThat's the thing though, rarely is anyone (again, other than random numbnuts on Twitter) attempting to dictate what can and cannot be said or done.07/01/2015 - 9:39am
Andrew Eisen"Don't write rape scenes" is being offered as advice (along with reasons for that advice) not a mandate.07/01/2015 - 9:37am
MattsworknameOh, on that last one andrew I wasn't talking about the article, I was being more general, lately it seems like all the news and media is trying to decide what is and isn't proper to say. Thats what i was refering to.07/01/2015 - 9:37am
Andrew EisenPerhaps you should consider reading the entire article. Despite quotes you can pull from the intro and conclusion, the author isn't arguing that you can't or shouldn't be allowed to cover a certain topic.07/01/2015 - 9:35am
MattsworknameOne of the things I hate right now is that people are trying to be the deciders of what is and isn't proper to be said. It's political correctness to a level that makes me angry.07/01/2015 - 9:29am
Mattsworknamemake them, i just tell peopel that I think what they did sucked. Just cause I dont like what they did, doesn't mean I can tell them "You shouldn't wrtie that" cause thats just another step on the way to telling them "YOU CANT WRITE THAT".07/01/2015 - 9:24am
 

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