New ESRB Ratings System Quietly Goes Live

May 11, 2011 -

The new Entertainment Software Ratings Board's more automated ratings system went live earlier this week, enabling the ratings system for North America process game ratings in a more timely fashion. The ESRB streamlined the process to deal with the rapid release of games on digital platforms such as Apple's App store, Android Marketplace, Xbox Live Marketplace, PlayStation Store, and on Nintendo's WiiWare.

The new system asks developers to answer eight multiple choice questions about a submitted game, which is passed along to the ratings board (along with game code on DVD to be reviewed later) with $500 to get a rating for their game as quickly as 24 hours later. ESRB head honcho Patricia Vance says that the ratings board has "contemplated what it might take to deal with thousands of small games being submitted to various platforms on a daily basis, she adds that the new system makes such a gargantuan task a possibility.

"If you look at what we constructed here it's scalable to address whatever volume you want and it's low cost and it is very effective," she told Kotaku. "I think there is no question that mobile devices are a very important part of the pie."

Under the old ratings system, which is still being used for traditional boxed retail games, a developer needs to fill out a questionnaire and submit their answers along with a DVD to the ratings board. The filing fee is $4,500 and the turnaround is about a week.

Under both the new and old systems, developers sign an agreement that holds them liable for any deception about the games they submit. This is to avoid any "hot coffee" incidents.

Vance says that the ESRB has the ability to enforce ratings changes and penalties very quickly.

Source: Kotaku

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Re: New ESRB Ratings System Quietly Goes Live

Good for them. It's only a matter of time before all the apps were brought into an anti-game arguement.

-Austin from Oregon

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Goth_SkunkSee, i didn't enjoy the Transformers films, but I don't really know why. I watched them for the sake of watching them, but I doubt I'd ever have a craving to watch them again. With Pixels, I would.07/30/2015 - 5:12am
Sora-ChanOn topics of movies in general: I usually find the argument of "shut down your brain and enjoy the movie" argument to be annoying. It was something that I was told to do when it came to the transformer movies from Bay, and it irked me when people said it.07/30/2015 - 5:03am
Goth_SkunkI did. And I didn't care much for it, but it was the reason I went and saw the film. The entire thing can be summed up in one sentence: "I didn't like it! If you pay to watch this movie, you're a big smelly poopy-head!"07/30/2015 - 4:56am
MattsworknameI think everyone here has Crono, we just don't agree with him or how he handles himself or his reviews, but thats us07/30/2015 - 4:55am
CronosonicThere are far worse problems Moviebob pointed out about Pixels than it not being 'serious'. Did you even /watch/ his review?07/30/2015 - 4:35am
MattsworknameAlso, newbusters verison. http://newsbusters.org/blogs/nb/tom-blumer/2015/07/29/venezuela-orders-food-producers-divert-output-empty-state-stores07/30/2015 - 4:25am
MattsworknameNot game related, but wow, Were are all those people who sand the praises of venezula now http://hosted.ap.org/dynamic/stories/L/LT_VENEZUELA_FOOD_SHORTAGES?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT07/30/2015 - 4:25am
Goth_Skunk... is one you can acknowledge, then you'll enjoy it.If you CAN'T acknowledge such a mindset, then you must be MovieBob. Welcome to GP. :^)07/30/2015 - 4:13am
Goth_SkunkIf you watch Pixels expecting it to be Film Of The Year, or if you expect a Best Actor performance from Adam Sandler, then yes, you will be disappointed. If the idea that a film can simply be fun and entertaining without needing to be serious...07/30/2015 - 4:12am
MattsworknameIm kinda torn goth, on one hand , the effects look cool, but im not sold on sandler as the star07/30/2015 - 3:54am
Goth_SkunkBut did the film specfically take elements of Space Invaders and dedicate scenes and acts to it? No, they didn't.07/30/2015 - 3:49am
Goth_SkunkThe whole film is kinda centered around a Space Invaders theory.07/30/2015 - 3:49am
MattsworknameInfo: What dictionary says and what people today use that word for are not the same07/30/2015 - 3:30am
Sora-ChanPixels was a movie I was interested in for a week. A week after it got announced it was announced Sandler was in it and i went "... naw"07/30/2015 - 3:13am
Infophile@Goth: Apparently you're in the minority, from what reviews I've seen. Haven't seen it myself though, so I can't say how valid the reviews are. One question: Did they do Space Invaders at any point?07/30/2015 - 3:05am
Goth_SkunkJust came back from Pixels. Loved it. I knew I would.07/30/2015 - 2:33am
InfophileFor reference, see https://en.wiktionary.org/wiki/accountable - It just means you have to answer for it. It has nothing to do with being punished for it.07/30/2015 - 1:47am
Mattsworknameohh, gods that game is pretty, just not my style these days07/29/2015 - 11:49pm
Andrew EisenUbisoft's Child of Light.07/29/2015 - 11:45pm
MattsworknameEnjoy man, Im gonna be playing split second myself07/29/2015 - 11:45pm
 

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