New ESRB Ratings System Quietly Goes Live

May 11, 2011 -

The new Entertainment Software Ratings Board's more automated ratings system went live earlier this week, enabling the ratings system for North America process game ratings in a more timely fashion. The ESRB streamlined the process to deal with the rapid release of games on digital platforms such as Apple's App store, Android Marketplace, Xbox Live Marketplace, PlayStation Store, and on Nintendo's WiiWare.

The new system asks developers to answer eight multiple choice questions about a submitted game, which is passed along to the ratings board (along with game code on DVD to be reviewed later) with $500 to get a rating for their game as quickly as 24 hours later. ESRB head honcho Patricia Vance says that the ratings board has "contemplated what it might take to deal with thousands of small games being submitted to various platforms on a daily basis, she adds that the new system makes such a gargantuan task a possibility.

"If you look at what we constructed here it's scalable to address whatever volume you want and it's low cost and it is very effective," she told Kotaku. "I think there is no question that mobile devices are a very important part of the pie."

Under the old ratings system, which is still being used for traditional boxed retail games, a developer needs to fill out a questionnaire and submit their answers along with a DVD to the ratings board. The filing fee is $4,500 and the turnaround is about a week.

Under both the new and old systems, developers sign an agreement that holds them liable for any deception about the games they submit. This is to avoid any "hot coffee" incidents.

Vance says that the ESRB has the ability to enforce ratings changes and penalties very quickly.

Source: Kotaku

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Re: New ESRB Ratings System Quietly Goes Live

Good for them. It's only a matter of time before all the apps were brought into an anti-game arguement.

-Austin from Oregon

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Should ‘sexism’ factor into a video game’s rating?:

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Wonderkarplook deep for it....reaching much. those kinds of people are what urk me.11/20/2014 - 4:07pm
WonderkarpI got upset the other day when a known feminist blog wrote a large article on how the demo to Pokemon Omega Ruby was Sexist cause you couldnt play as a girl. It was a Demo....who cares? but they went off on how Pokemon in general is sexist but you gotta11/20/2014 - 4:06pm
Andrew EisenHere's the panel that Sarkeesian quote from earlier comes from. Amazing what the proper context does, isn't it? https://www.youtube.com/watch?v=e0qxtKz2vZw11/20/2014 - 3:32pm
NeenekoSomething to keep in mind, we tend to look at physics as 'hard', but math and physics are trivial compared to soc/psych (I have worked in both), but FEELS like it should be simplier.11/20/2014 - 3:17pm
NeenekoI think what tends to make discussing sexism in games difficult is scale, the issues tend to be systemic in nature, but bite sized examples are not... and the systemic part ties into a lot of dry academic stuff requiring domain knowledge not everyone has.11/20/2014 - 3:16pm
Wonderkarpand I jumped for joy when the Cogs went multigendered in GOW. but I also like male protagonists like Kratos or Nathan Drake or Link.11/20/2014 - 2:58pm
Wonderkarp..it needs female options. thats why I prefer biowares games. My Shepard was female(Jennifer Hale <3) and my skyrim player was female. I prefer female characters. But I dont think its a sexism issue. More and more females are coming.11/20/2014 - 2:55pm
WonderkarpMonte, I would argue that with Tomb Raiders sales....remember me though....personally I like games with character customization. I was one of those people miffed at ACUnity over no female assassins. if you give us customization, unless its a sports game..11/20/2014 - 2:53pm
Matthew WilsonI argue it hass less to do with femalw lead, and more to do with marketing and game quality. remember me did not sell bad becouse of a female lead, it was a bad game.11/20/2014 - 2:48pm
MonteWonderKarp, Games with female protgonists have a much harder time. Many publishers shy away from them because they don't think they will sell and many games that do get greenlit wind up getting less marketting or downplay the females in their marketting.11/20/2014 - 2:44pm
Andrew EisenUnfortunately, Thompson is so intertwined with our beat that when he shows up in another story that's right in our wheelhouse, we kinda have to cover him, despite how over him a lot of our readership may be. Anything else you consider "tabloidish"?11/20/2014 - 2:40pm
Wonderkarpand they just did!11/20/2014 - 2:24pm
WonderkarpMy Amiibos Shipped!!! Now Amazon needs to mark my Smash Bros as Shipped11/20/2014 - 2:24pm
WonderkarpI do a lot of streaming and eventually I'll be doing some lets plays. (my cohost lives a while from me but hopefully I'll be moving soon). I will say I keep my lets plays and streams 100% free of any of my political views.11/20/2014 - 2:22pm
WonderkarpBut I'm a Gamer before a GPer :P anywho. I think I'd like to see less stories that seem tabloidish that repeat themselves. Unless like, something serious happened, I dont need to hear about (Example) Jack Thompson on a tv show saying the same thing he did11/20/2014 - 2:13pm
NeenekoI align with wonderkarp on this issue, I may disagree and complain, but things are professional and polite enough here that it seems worth being disagreeable ^_^11/20/2014 - 2:12pm
james_fudgeBesides, you're a GPer first and a GGer second ;)11/20/2014 - 2:06pm
james_fudgeIf we all agreed the world would be a boring place11/20/2014 - 2:05pm
james_fudgeWonderkarp: we do appreciate your support and we're glad you're here.11/20/2014 - 2:05pm
MaskedPixelantehttp://www.joystiq.com/2014/11/20/far-cry-4-on-ps3-fix-delete-everything/ Ahahahaha, no.11/20/2014 - 1:13pm
 

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