New ESRB Ratings System Quietly Goes Live

May 11, 2011 -

The new Entertainment Software Ratings Board's more automated ratings system went live earlier this week, enabling the ratings system for North America process game ratings in a more timely fashion. The ESRB streamlined the process to deal with the rapid release of games on digital platforms such as Apple's App store, Android Marketplace, Xbox Live Marketplace, PlayStation Store, and on Nintendo's WiiWare.

The new system asks developers to answer eight multiple choice questions about a submitted game, which is passed along to the ratings board (along with game code on DVD to be reviewed later) with $500 to get a rating for their game as quickly as 24 hours later. ESRB head honcho Patricia Vance says that the ratings board has "contemplated what it might take to deal with thousands of small games being submitted to various platforms on a daily basis, she adds that the new system makes such a gargantuan task a possibility.

"If you look at what we constructed here it's scalable to address whatever volume you want and it's low cost and it is very effective," she told Kotaku. "I think there is no question that mobile devices are a very important part of the pie."

Under the old ratings system, which is still being used for traditional boxed retail games, a developer needs to fill out a questionnaire and submit their answers along with a DVD to the ratings board. The filing fee is $4,500 and the turnaround is about a week.

Under both the new and old systems, developers sign an agreement that holds them liable for any deception about the games they submit. This is to avoid any "hot coffee" incidents.

Vance says that the ESRB has the ability to enforce ratings changes and penalties very quickly.

Source: Kotaku

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Re: New ESRB Ratings System Quietly Goes Live

Good for them. It's only a matter of time before all the apps were brought into an anti-game arguement.

-Austin from Oregon

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Andrew EisenOoo, this one came down to the wire! https://www.kickstarter.com/projects/749082525/nefarious09/19/2014 - 1:03am
Andrew EisenI don't doubt that many are truly interested in journalistic integrity. The problem I'm often seeing is they seem to have no idea how or where to talk about it.09/18/2014 - 11:46pm
Andrew EisenDidn't word that well. Busy at work. I've seen people claim that GamerGate is solely about ethics and transparency in games journalism and then go on to show that what they're really after is silencing those who talk about gender issues in games.09/18/2014 - 11:45pm
Kronodebate. Becaus apparently people who only post on Reddit are supposed to police twitter before they're allowed to question anything about the people involved.09/18/2014 - 10:40pm
KronoI highly doubt many, if any are using journalistic integrity as a cover for harassment. The people harassing are essentially trolls. They aren't interested in subtle. More often it's othe other way around. People use "but X is being harassed" to shut down09/18/2014 - 10:38pm
Andrew EisenAnd exacerbating everything is the fact that all the cries of ethics violations have been obnoxious and easily proven false.09/18/2014 - 8:59pm
Andrew EisenProblem is, I would imagine, the sheer number of people who are using journalistic integrity as a cover for their harassing actions or only bringing it up on the false pretense of journalistic integrity.09/18/2014 - 8:47pm
Andrew EisenHaving said that, I can certainly see how one would be frustrated if they truly just wanted to talk about journalistic integrity and someone said they were one of the people harassing Sarkeesian, Quinn and others (though I've seen no examples of that).09/18/2014 - 8:44pm
KronoThat's been the common refrain, that talk of journalism ethics is just an excuse to harass people.09/18/2014 - 8:44pm
KronoLines like "like a partial compromise with the howling trolls who’ve latched onto ‘ethics’ as the latest flag in their onslaught against evolution and inclusion." are taring everyone questioning the ethics as a harasser.09/18/2014 - 8:43pm
Andrew EisenKrono - Except, none of the articles were talking about gamers complaining about journalist ethics, let alone called them white male misogynists. They were talking about the gamers who were harassing others.09/18/2014 - 8:36pm
Kronomakes plenty of sense. It's rather hard to dismiss someone as a white guy running a sock puppet when they've posted proof they're a woman, or black, or another minority.09/18/2014 - 8:32pm
Kronothat any critics of journalists were white guys that hated women, and could be dismissed as such. It seems to have helped some. It's kind of difficult to maintain the white guy narrative in the face of a bunch of women and non-white guys. So the tag09/18/2014 - 8:32pm
Kronothat, someone vented on a #gamergate 4chan thread about being dismissed like that. The suggestion they got in return was to organize their own hashtag in response, with #NotYourShield being suggested. Thus the tag came into use to combat the undercurrent09/18/2014 - 8:32pm
Kronomuch more general problem. And while several of the articles were fairly tame, they spured a bunch of people to dismiss any critics of the journalism involved as misogynistic men. Usually with insults aimed at the geek stereotype. After about a week of09/18/2014 - 8:32pm
Andrew EisenSleaker - Not sure what that has to do with anything but yeah, the gender percentages differ depending on how the study defines what a gamer is.09/18/2014 - 8:32pm
KronoThe rhetoric pushed by the spearheading articles that the "gamers" complaining about journalist ethics were just angry white male misogynists, insulted a lot of people that were previously fairly neutral. It made it go from a Kotaku problem, to a09/18/2014 - 8:31pm
Krono@Andrew I'm not surprised overlap exists. I expect much of it is a rush to jump on the bandwagon, either by reporting on the original articles, or rushing out their own. The point is that was a major flashpoint, much bigger than the reddit mass deletion.09/18/2014 - 8:31pm
Sleaker@AE - well the gamer trend was described with stats on Factual Femenist. Only 1 in 7 males plays games 20+ hrs going into college vs 1 in 40 females. So gaming is definitely still male dominated despite fake stats trying to say otherwise.09/18/2014 - 8:30pm
Craig R.Do conspiracies ever make sense? The fact that people are now having to defend themselves against nutjob websites like Breitbart.com shows how far down into the rabbit hole we've all been forcibly dragged.09/18/2014 - 7:05pm
 

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