New ESRB Ratings System Quietly Goes Live

May 11, 2011 -

The new Entertainment Software Ratings Board's more automated ratings system went live earlier this week, enabling the ratings system for North America process game ratings in a more timely fashion. The ESRB streamlined the process to deal with the rapid release of games on digital platforms such as Apple's App store, Android Marketplace, Xbox Live Marketplace, PlayStation Store, and on Nintendo's WiiWare.

The new system asks developers to answer eight multiple choice questions about a submitted game, which is passed along to the ratings board (along with game code on DVD to be reviewed later) with $500 to get a rating for their game as quickly as 24 hours later. ESRB head honcho Patricia Vance says that the ratings board has "contemplated what it might take to deal with thousands of small games being submitted to various platforms on a daily basis, she adds that the new system makes such a gargantuan task a possibility.

"If you look at what we constructed here it's scalable to address whatever volume you want and it's low cost and it is very effective," she told Kotaku. "I think there is no question that mobile devices are a very important part of the pie."

Under the old ratings system, which is still being used for traditional boxed retail games, a developer needs to fill out a questionnaire and submit their answers along with a DVD to the ratings board. The filing fee is $4,500 and the turnaround is about a week.

Under both the new and old systems, developers sign an agreement that holds them liable for any deception about the games they submit. This is to avoid any "hot coffee" incidents.

Vance says that the ESRB has the ability to enforce ratings changes and penalties very quickly.

Source: Kotaku

Posted in

Comments

Re: New ESRB Ratings System Quietly Goes Live

Good for them. It's only a matter of time before all the apps were brought into an anti-game arguement.

-Austin from Oregon

Feel free to check out my blog.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Mattsworknamealso, in MGR, on higher levels, button mashing will get you reckt, you have to master parry to even have a prayer05/24/2015 - 8:52pm
MattsworknameI kinda would like a bit more variety in the combat, as it feels a bit to stiff and slow for me. Especailly after other games ive played05/24/2015 - 8:39pm
Goth_SkunkThere's... no button mashing in DA:I. However, neither is DA:I's combat perfect. I, for one, detest the active talent max limit of 8.05/24/2015 - 8:21pm
MattsworknameDa I combat is fun, a bit stiff but fun, but I still say the best pure combat engine in any game was Metal gear rising.05/24/2015 - 7:15pm
ZippyDSMleeWhen DA gets a control system like DA:O I'll brother to want to paly it, I frown on button mashing RPGs not made by bethseda...05/24/2015 - 5:59pm
Matthew Wilsonhttp://arstechnica.com/science/2015/05/new-neural-implant-reads-a-persons-intentions-to-control-robotic-arm/ our first steps tos a dues ex future lol.05/24/2015 - 1:51pm
Goth_SkunkThe game is 75% sidequests, 25% story. And most of those sidequests are only vaguely related to the main story at all, having very little consequence to the plot at large.05/24/2015 - 1:12pm
Goth_SkunkI'm such a huge BioWare fan that I played through my first playthrough of DA:I without complaint, but on my second time through I certainly took notice of just how much side-quest material there was. It's probably my greatest criticism of the game.05/24/2015 - 1:10pm
ZippyDSMleeI need one of my 70 games to play....mmmmmmmm05/24/2015 - 9:57am
MattsworknameSpent all night playing blood borne, now trapped in the Nightmare frontier and trying to reach the boss so I can maybe warp out again05/24/2015 - 9:21am
MattsworknameYeah, i got started and then made it through t the first few misions anthen blood borne05/23/2015 - 10:13pm
Goth_SkunkWhich one, Dragon Age?05/23/2015 - 8:20pm
Wonderkarpalso waiting patiently for Batman.05/23/2015 - 7:36pm
MattsworknameIn still trying ot beat that game the first time. Freaking game has so much side questing05/23/2015 - 7:34pm
Goth_SkunkPlaying a third and probably final playthrough of Dragon Age: Inquisition. Once that's done, I'll move on to AC: Unity, most likely, then get caught up on A-list games I have yet to play, like Murdered: Soul Suspect and Shadows of Mordor.05/23/2015 - 6:33pm
MattsworknameIf you own a vita and like monster hunter, but dont like the bs filler that goes with it. Try tokiden kiwmai05/23/2015 - 6:11pm
Matthew Wilsonaparently their servers got crushed, but I dont see the game selling well. Nintendo fans tend not to be fans of competitive fps05/23/2015 - 5:48pm
MattsworknameSPlatton looks intersting, Love the are style, gonna give the game a try with the upcoming test fire05/23/2015 - 4:39pm
PHX Corp@Technogeek, I'm returning for one more Run with the Global testfire05/23/2015 - 3:41pm
WonderkarpI'm bouncing all over the place but right now I'd say I'm playing Super Mario 64 trying to max out the stars. 2 worlds and 2 secret stars to go05/23/2015 - 1:12pm
 

Be Heard - Contact Your Politician