Nolan Bushnell Backs Oldster Brain Training Web Site

A new web site called Anti-AgingGames.com launches today, offering brain fitness optimized for "mentally healthy people" over the age of 35. The site is the brainchild of Atari founder Nolan Bushnell, who serves as advisor and as the company’s chief game visionary. The company also announced that 20 percent of its pre-tax profits will be given to charity.

The site will offer visitors "scientifically-based brain fitness games" optimized for mentally healthy people over age 35, for a monthly subscription fee. Brain training activities include memory, concentration and focus games, as well as games that provide relaxation and stress reduction.

Anti-AgingGames.com was co-founded by Elizabeth Amini, a former scientist at NASA’s Jet Propulsion Laboratory with a background in cognitive science. Co-founder Brent Bushnell serves as Chief Technology Officer. Anti-AgingGames.com's Scientific Advisory Board includes Bruce McEwen, Ph.D., Neuroscientist at Rockefeller University; Linda Kaplan, M.D., Clinical Neurologist and Professor of Clinical Neurology at University of California, Irvine Medical Center; Simon Tan, Psy.D., A.B.P.P., Neuropsychologist at Stanford University Medical Center; Muriel Lezak, Ph.D., Neuropsychologist and Professor Emerita of Neurology at Oregon Health and Science University; and Michael D. Campos, Ph.D., Staff Program Researcher at UCLA. Bill Lennartz, recently retired President and CEO of the Ronald McDonald House Charities of San Diego, is Chairman of the Board of Advisors.

"It has been disappointing to watch videogames become increasingly violent and complicated over the years and lacking in fun, socially engaging and educational features. I have long believed that video and computer games could be highly effective, fun educational tools, and I am pleased to see more activity on that front," says Bushnell.