Zynga Goes Gaga

May 11, 2011 -

Lady Gaga and Zynga have inked a deal to transform the popular Facebook game FarmVille with various Gaga-isms. The deal is meant to promote the launch of Lady Gaga's latest album "Born this Way." Launching May 17, the promotion gives players the opportunity to unlock and listen to "little monsters" by playing GagaVille, a neighboring farm in FarmVille filled with unicorns, crystals and sheep on motorcycles. The full album also comes bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy.

"I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before," said Lady Gaga. "Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album."

Other cross-promotional activities between Lady Gaga and Zynga include a "Words with Gaga" contest (through Words With Friends) where Zynga and Lady Gaga will reveal a new word each day that relates to the artist or her new album. Participants have a chance to win Lady Gaga prizes, including a signed album and concert tickets to see Lady Gaga perform. Winners will be selected at random each day of the contest.

Lady Gaga virtual items will also be on RewardVille and beyond: Zynga will offer exclusive virtual items across 10 games including CityVille, FrontierVille, FarmVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, PetVille, and Vampire Wars. Starting on May 17th, Lady Gaga will announce codes that unlock Lady Gaga-inspired limited edition virtual items on 148 Clear Channel stations.

This is the second time Zynga and Lady Gaga have teamed up. In March 2011, the two teamed up to raise more than $3 million for Japan relief efforts.

For more information on Zynga's promotion, check out www.zynga.com/ladygaga.

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Matthew Wilsonthe thing is in japan holidays do not drive sales, and x/y came out everywhere on October 12th last year. This is Nintendo thinking japan is more important than the rest of the world, and that has not been true since the early 2000s.09/14/2014 - 5:49pm
InfophileA glitch in SSB 3DS is causing players to get banned for using Peach: http://www.polygon.com/2014/9/14/6147417/report-glitch-serves-up-one-day-bans-for-smash-bros-players-who-pick09/14/2014 - 4:28pm
Jessy Hart@ZippyDSMlee Hopefully!09/14/2014 - 11:32am
Neeneko@Infophile - as someone who dealt with release schedules, holidays and other releases are just the begining ^_^09/14/2014 - 11:23am
ZippyDSMleeJessy Hart:I am sure they will be back as DLC...09/14/2014 - 10:31am
Jessy HartI miss the Ice Climbers :(09/14/2014 - 9:55am
InfophileSimultaneous worldwide releases aren't as simple as they seem. Different places have different holidays, plus different other releases to contend with. So a little bit of staggering makes business sense09/14/2014 - 3:25am
MaskedPixelantehttp://www.joystiq.com/2014/09/13/excavated-et-cartridges-will-be-sold-distributed-to-museums/ Alamogordo is going to be selling off a bunch of the games from the Atari Graveyard.09/13/2014 - 9:02pm
Matthew Wilsonnintendo should have done a world wide release for smash. The game is all over twitch.09/13/2014 - 12:47pm
ZenYeah, I got a set of codes yesterday and have been enjoying the heck out of it. Limited characters...but it is a demo lol. Glad there is no play limit though which...well...FINALLY. Now, any ideas why it tracks the coins?09/13/2014 - 10:48am
Andrew EisenThe verbiage was "select Platinum members" so yeah, if it's not a random sampling, the other requirements are hidden. Still, everyone gets the demo next week.09/13/2014 - 10:39am
MaskedPixelanteThere appears to be some other factors determining whether or not you get codes. Some people I talked to said they didn't get codes despite meeting all the announced conditions.09/13/2014 - 9:36am
quiknkoldI got Smash Bros Codes!09/13/2014 - 6:42am
InfophileBasically, anyone who got Platinum level on Club Nintendo last year and has e-mails enabled got four codes yesterday (including me) for early demo downloads. Don't know why Nintendo is doing it this way. Maybe they plan more Club perks like this?09/13/2014 - 4:20am
Matthew Wilson@wym I am just hoping they do not screw up their netcode, but given their history I am not holding my breath.09/13/2014 - 12:05am
Andrew EisenThe Smash 4 demo should be available to all 3DS owners on Sept. 19.09/12/2014 - 8:48pm
WymorenceLucky. I've been drooling at that game hoping they can get it to work for a portable since buying my 3DS09/12/2014 - 8:36pm
MaskedPixelanteMan, the way they animate Mega Man in Smash 4 is so accurate to his sprite it's scary.09/12/2014 - 7:28pm
MaskedPixelante3DS version.09/12/2014 - 3:23pm
Wymorence3DS version or WiiU version?09/12/2014 - 3:22pm
 

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