Zynga Goes Gaga

May 11, 2011 -

Lady Gaga and Zynga have inked a deal to transform the popular Facebook game FarmVille with various Gaga-isms. The deal is meant to promote the launch of Lady Gaga's latest album "Born this Way." Launching May 17, the promotion gives players the opportunity to unlock and listen to "little monsters" by playing GagaVille, a neighboring farm in FarmVille filled with unicorns, crystals and sheep on motorcycles. The full album also comes bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy.

"I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before," said Lady Gaga. "Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album."

Other cross-promotional activities between Lady Gaga and Zynga include a "Words with Gaga" contest (through Words With Friends) where Zynga and Lady Gaga will reveal a new word each day that relates to the artist or her new album. Participants have a chance to win Lady Gaga prizes, including a signed album and concert tickets to see Lady Gaga perform. Winners will be selected at random each day of the contest.

Lady Gaga virtual items will also be on RewardVille and beyond: Zynga will offer exclusive virtual items across 10 games including CityVille, FrontierVille, FarmVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, PetVille, and Vampire Wars. Starting on May 17th, Lady Gaga will announce codes that unlock Lady Gaga-inspired limited edition virtual items on 148 Clear Channel stations.

This is the second time Zynga and Lady Gaga have teamed up. In March 2011, the two teamed up to raise more than $3 million for Japan relief efforts.

For more information on Zynga's promotion, check out www.zynga.com/ladygaga.

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Big PermYou might be right, Zippy08/28/2015 - 9:21am
ZippyDSMleeBig Perm: Naw best ever goes to kill la kill!08/28/2015 - 9:14am
Big PermHer costume is amazing. It may be the best costume ever08/28/2015 - 8:30am
E. Zachary KnightLike I said, she looks like a fun character to play, but her costume is really obnoxious.08/28/2015 - 8:29am
MattsworknameMika was always about being a show off and using her but to crush her foes, even back in the alpha days. They just took that and maxed it to the extreme, and I LOVE IT!!!!!08/28/2015 - 5:36am
IvresseJust saw R Mika trailer myself. I do like the inclusion of Vega as the punching bag, especially with that Stone Cold Stunner knocking his mask off....but that ultra move with his face between 4 buttcheeks...class! :-)08/28/2015 - 5:20am
MattsworknameOk, finally got a chance to look at the R mika trailer for SF 5, and I Heart her so bloody much. She just looks like pure fun to play as and is SO colorful. All the YES!08/28/2015 - 3:23am
PHX Corphttp://www.gamnesia.com/news/sony-is-disabling-users-from-archiving-their-ps4-livestreams-of-until-dawn Sony is Disabling Users from Archiving Their PS4 Livestreams of Until Dawn08/27/2015 - 8:47pm
MattsworknameAndrew: SOrry I didnt get back, i went to bed before I saw your post. The Producer is listed as Arbitor36508/27/2015 - 6:06pm
Andrew EisenNope.08/27/2015 - 4:17pm
ZippyDSMleeDid you guys cover Fatal Frame 5 being nintendo Eshop only?08/27/2015 - 3:55pm
Big Perm120 bucks for a tetanus shot. Thanks Obama08/27/2015 - 3:01pm
Andrew EisenMatthew - Of course they do. I wasn't suggesting otherwise. Hell, Quiet's already been cosplayed quite a bit.08/27/2015 - 1:25pm
Big PermThere's been some pretty good Kill La Kill cosplay08/27/2015 - 12:56pm
Matthew WilsonI saw someone cosplay as the main charector from kill la kill last year at pax, so people do it.....08/27/2015 - 12:55pm
Andrew EisenPerm - Well yeah, Kojima himself said something along the lines of "Cosplay this, I dare you! No, seriously. Please cosplay this!" I was just wondering if there was an in-universe explanation.08/27/2015 - 12:45pm
Andrew EisenCheck out last week's story on The State of Play book for an updated cover and a list of all the authors and their essay titles! http://gamepolitics.com/2015/08/21/state-play-looks-current-state-video-games08/27/2015 - 12:44pm
Big PermI figured it was because titties are awesome08/27/2015 - 12:37pm
Andrew EisenI'm still waiting to see if any reviews spill the beans on the story reasons behind Quiet's goofy getup in Metal Gear Solid 508/27/2015 - 12:33pm
ZippyDSMleeHave you seen what the Deva wrestlers wear? Now lets get all that Japan only DLC for DOA over here, and DOA Volly ball,ect let the whining commence!08/27/2015 - 12:18pm

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