iOS Game Downloads Dominate Europe, America

May 18, 2011 -

New research from Newzoo and Distimo confirm what most knew already: games represent the largest single app-category on Apple App Stores, and account for half of the downloads of both free and paid Apps. According to the research more than five million games a day were downloaded in the US and six European territories combined during March 2011. Around 63 million iOS gamers in seven countries downloaded an average of 2.5 games per month.

In-game purchases in free and paid games amounted to more than 40 percent of total money spent. Newzoo expects in-game purchases to surpass upfront payments for games in the second half of 2011.

Around 88 percent of downloaded top 300 iOS games are now offered for free, with in-game purchases (both free and paid games) generating approximately two-fifth of total revenues. In-game spending on free games grossed 40 percent of the total revenues for iPhone/iPod Touch and 32 percent for iPad. The data also shows the importance of apps getting exposure on the app charts. Apps ranked in the top 25 see five to six times more downloads than games ranked 26 to 50.

The National Gamers Survey, conducted in March (at around the time the iPad 2 launched in Europe) found that there are now more than 60 million iOS gamers in the US and key European countries. Between six and seven percent of the online population has an iPhone in the US, UK, France and Germany, while Spain, The Netherlands and Belgium trail with three to four percent. The share of iPhone owners who play iOS games is between 50 and 75 percent. Nearly 15 million Americans who play games on mobile phones or tablets actively use an iPad, and in European countries this total is seven million. The iPad is ahead of the PlayStation Portable in terms of the total number of people playing games on a specific device.

The research is part of a new partnership between international games market research firm Newzoo and app store analytics company Distimo. The two firms will work together to provide monthly data on game sales and downloads across all Apple App Stores. The countries covered include the US, UK, Germany, France, Spain, the Netherlands and Belgium.

For more info on both firms check out www.newzoo.com and www.distimo.com.


 
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Matthew Wilson@AE they better not try to force reviewers to jion, if they do they will be in violation of fair use laws.01/28/2015 - 11:59pm
Andrew EisenNintendo has launched its YouTube Creators program. https://r.ncp.nintendo.net/01/28/2015 - 10:58pm
ZippyDSMleeand a book on ninjustu....really..... it made more sense to be a pet a rat of a great master ><01/28/2015 - 9:13pm
ZippyDSMleeI seen the new one they tried to take to many liberties with the foot clan of which the frist movie evuantly overcame. /drunken no spell sheck post01/28/2015 - 9:12pm
WymorenceTMNT talk? In my Game Politics? *goes off to don his classic TMNT cartoon shirt*01/28/2015 - 8:43pm
Goth_Skunk... This is relevant to my interests...01/28/2015 - 8:19pm
Matthew Wilsonhttp://www.pcgamer.com//cd-projekt-explains-why-the-witcher-3-has-16-hours-of-sex-scene-mo-cap-data/ I do not mind that they have it, but 16 hours of it?! what is this Game of Thrones.01/28/2015 - 8:04pm
Matthew Wilsonhttp://www.polygon.com/2015/1/27/7921837/grim-fandango-remastered-interview-double-fine-disney-lucasfilm-sony a interesting read, or listen.01/28/2015 - 5:28pm
Wonderkarpyep. but they werent bebop and rocksteady yet. so technically i'm right :P01/28/2015 - 5:00pm
E. Zachary KnightBebop and Rocksteady have already been introduced in the human forms. They were the duo after Shredder's helmet.01/28/2015 - 4:55pm
Wonderkarpmy only complaint is no bluray boxed season sets yet. WTF Nickelodian!01/28/2015 - 4:42pm
Wonderkarpthe voice acting and story telling quality are awesome. Its like they took everything that was great about the original show, and Batman Animated Series'd it but kept it funny too01/28/2015 - 4:41pm
WonderkarpIts Awesome. Bebop and Rocksteady are going to debut this weekend. The new take is Bebop is a thief while Rocksteady is an arms dealer. took 3 seasons to get them on the show.01/28/2015 - 4:41pm
Goth_SkunkAhh! I see. I'm afraid I'm too invested in Game of Thrones, The Newsroom, The Walking Dead, and Hemlock Grove to notice the new TMNT on TV. :(01/28/2015 - 4:40pm
E. Zachary KnightMy kids love watching the 90's TMNT movies. They love the new TMNT cartoon on Nick. Yet, none of them really enjoyed the the new one.01/28/2015 - 4:39pm
Wonderkarpexecution and if there is a real wanting for something new on the big screen. There is somewhat of a wanting for new Ghostbusters on the big screen, but most people seem to agree that the new film shares little with ghostbusters beyond its original premis01/28/2015 - 4:38pm
Wonderkarpadding homages to classic via good storytelling. The new TMNT movie was just a crappy Bayformers affair that did nothing to develop character, with a mishmash of a story. Nerd Culture can accept new takes on older franchises. It just depends on the01/28/2015 - 4:37pm
Wonderkarpactually, Goth_Skunk, TMNT is a thriving TV show on Nickelodian which has enough old and new storytelling to create a thriving new product. its in its 3rd season and it just gets better as a show. The CGI Show is universally praised for being new yet01/28/2015 - 4:36pm
Goth_SkunkI propose that the new TMNT movie was not about making nostalgic adult nerds smile, but introducing the franchise to a new generation of younger fans. And some of those fans may even be kids of the nerds that grew up with the original TMNT.01/28/2015 - 3:55pm
Goth_Skunk...disservice to the franchise. But when I look at it, I see a franchise fanbase that, the last time anything major happened in the franchise, all its fans were kids. Those kids have now all grown up and are adults.01/28/2015 - 3:54pm
 

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