iOS Game Downloads Dominate Europe, America

May 18, 2011 -

New research from Newzoo and Distimo confirm what most knew already: games represent the largest single app-category on Apple App Stores, and account for half of the downloads of both free and paid Apps. According to the research more than five million games a day were downloaded in the US and six European territories combined during March 2011. Around 63 million iOS gamers in seven countries downloaded an average of 2.5 games per month.

In-game purchases in free and paid games amounted to more than 40 percent of total money spent. Newzoo expects in-game purchases to surpass upfront payments for games in the second half of 2011.

Around 88 percent of downloaded top 300 iOS games are now offered for free, with in-game purchases (both free and paid games) generating approximately two-fifth of total revenues. In-game spending on free games grossed 40 percent of the total revenues for iPhone/iPod Touch and 32 percent for iPad. The data also shows the importance of apps getting exposure on the app charts. Apps ranked in the top 25 see five to six times more downloads than games ranked 26 to 50.

The National Gamers Survey, conducted in March (at around the time the iPad 2 launched in Europe) found that there are now more than 60 million iOS gamers in the US and key European countries. Between six and seven percent of the online population has an iPhone in the US, UK, France and Germany, while Spain, The Netherlands and Belgium trail with three to four percent. The share of iPhone owners who play iOS games is between 50 and 75 percent. Nearly 15 million Americans who play games on mobile phones or tablets actively use an iPad, and in European countries this total is seven million. The iPad is ahead of the PlayStation Portable in terms of the total number of people playing games on a specific device.

The research is part of a new partnership between international games market research firm Newzoo and app store analytics company Distimo. The two firms will work together to provide monthly data on game sales and downloads across all Apple App Stores. The countries covered include the US, UK, Germany, France, Spain, the Netherlands and Belgium.

For more info on both firms check out www.newzoo.com and www.distimo.com.


 
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Matthew Wilson@zippy there is no way they are going to merge with capcom becouse both companies are not in good shape. sony, Nintendo, and square are the only companies with enough money to pull it off in japan.04/27/2015 - 4:27pm
ZippyDSMleeCutesy name for motherboard. My 300$ mobo fried itself one night...04/27/2015 - 4:23pm
Andrew EisenNo problem. No idea what a mobo is but it's easy to overlook stuff in the Shout box.04/27/2015 - 4:18pm
ZippyDSMleeAndrew Eisen:Ah sorry, last 2-4 days I been dealing with a dead mobo then my new laptop came in trying to get it up to date and stuff transferred over....blag04/27/2015 - 4:16pm
Andrew EisenAlready linked about 10 shouts ago.04/27/2015 - 4:00pm
ZippyDSMleehttp://www.polygon.com/2015/4/27/8503893/konami-delists-itself-from-new-york-stock-exchange This just in Konami and Capcom merge so they can ignore more IP's.04/27/2015 - 3:50pm
E. Zachary KnightNot really. I think people are overly critical of other game projects. Delays should be expected and shouldn't be considered a major failing and worthy of the crap they get.04/27/2015 - 3:09pm
Matthew WilsonI agree that Double Fine gets off way too easy compared to others.04/27/2015 - 2:40pm
PHX Corphttps://twitter.com/Nibellion/status/592762131264733185/photo/1 a Transcript reguarding the Situation at Konami has been found(CEO Went Nuts over mobile and wanted kojima removed from the company)04/27/2015 - 2:25pm
E. Zachary KnightMatthew, delaying games has been amassive point of contention for games that raised a fraction of what Double Fine did.04/27/2015 - 2:14pm
Matthew Wilsonand yes they went way way over budget from what I read.04/27/2015 - 12:33pm
Matthew Wilson@AE if they cancaled it there would be massive outrage, but people tend to be ok with a delayed game.04/27/2015 - 12:32pm
IvresseBleh, can't edit shout on my phone :-/04/27/2015 - 12:32pm
Andrew EisenHell, the Kickstarter itself raised WAY more than DF was asking but I saw no accusations of impropriety.04/27/2015 - 12:31pm
Andrew EisenA little over three years later (two and a half years after the estimated delivery date), the Double Fine Adventure Kickstarter finally delivered the game. Oddly, I never saw anyone accuse Double Fine of scamming or conning anyone.04/27/2015 - 12:30pm
Ivresse@PHX Corp: Not only that, but Konami have just delisted themselves from the NYSE:http://polygon.com/e/826793404/27/2015 - 12:28pm
Matthew Wilsonwhile I felt bad for everyone outside the US who wanted to watch the HOTS finals, the fact it was on espn 2 in prime time is a major major step forward for video games.04/27/2015 - 12:14pm
james_fudgeThanks Papa!04/27/2015 - 10:43am
PHX Corphttp://kotaku.com/its-official-silent-hills-is-cancelled-1700379816# It's Official: Silent Hills Is Cancelled04/27/2015 - 9:48am
Papa MidnightI also hope that legislation holds the individual(s) who initiated the action is criminally liable for any and all harm that may come to persons involved (whether it be the cops or the victim(s)), as well as any property damaged suffered by any party.04/27/2015 - 8:16am
 

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