Amazon UK: Game Trade-Ins Popular With Consumers

May 23, 2011 -

Amazon.co.uk’s video games manager Liz Hosmer tells MCV that its new used game trade-in program is already doing pretty well and that consumers have "reacted positively." In January some criticized the UK arm of the popular online retailer for planning to offer trade-ins: ShopTo's former marketing manager Phil Driver told MCV that consumers would be met with an intolerable experience if they traded their games online as opposed to traditional retail. But if Amazon.co.uk is to be believed, Driver is sadly mistaken.

“Trading in with Amazon.co.uk is quick and easy, providing customers with a great way to exchange their old games and save money on future purchases,” she told MCV. “We’ve had a very positive response from customers.”

In addition to winning the General Retailer MCV Award this year, Amazon launched a new Android App Store and a cloud-based MP3 player in the US. In the UK, it acquired online rental firm LoveFilm. If the company made a misstep this year, it had to do with developer agreements, which some criticized as being unfair to content creators for various reasons.

Source: MCV


Comments

Re: Amazon UK: Game Trade-Ins Popular With Consumers

Well considering that they haven't released any figures and have just said that there's been a "positive response" I'm doubtful.

 
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Andrew EisenDoesn't matter if you play more games where the cast is the same basic character model. In this type of game, being able to easily tell which character you're looking at serves an important purpose.03/06/2015 - 7:29pm
ZippyDSMleeMechaCrash:Meh I've played more stuff that had pickups rather than set class's.03/06/2015 - 7:22pm
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Adam802http://www.mercurynews.com/crime-courts/ci_27662192/leland-yee-case-judge-pushes-corruption-trial-august03/06/2015 - 6:12pm
ZippyDSMleeNearly anyway the new UT game has color at least. And wow they changed to C++ 0-o03/06/2015 - 5:43pm
ZippyDSMleeCraig R.: Same reason why UT99/04 and UT3 are diffrent, gritty is the thing to do...at least it was... nearly everyone else grew out of dark and gritty….03/06/2015 - 5:40pm
ZippyDSMleeI doubt each model of characters in COH/COV/CO,ect are kept as unique model data.03/06/2015 - 5:39pm
ZippyDSMleemodel shape.03/06/2015 - 5:38pm
ZippyDSMleeMonte:I think it’s more a part of the engine, yes its more work but you should be able to have some sort of physical collision system in place to keep arms and stuff from clipping. Outside of that the data stored is just number variables to change the m03/06/2015 - 5:38pm
Andrew EisenAt least she's smiling in one of the pics.03/06/2015 - 5:31pm
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Andrew EisenSupergirl TV costume: http://www.ign.com/articles/2015/03/06/first-photos-of-supergirl-revealed03/06/2015 - 4:49pm
prh99I think it probably far easier to add a character than strip a feature from game engine that was baked in from the start.03/06/2015 - 4:45pm
Andrew EisenAs I've said twice already, yes, strides in one area do not absolve anyone from criticism over where else they're falling short.03/06/2015 - 3:04pm
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Andrew EisenAgain, yes, it's dumb that there's no offline mode and that's certainly something worthy of criticism but that does not make any positive moves Blizzard makes any less positive. A bummer that the issue that's more important to you wasn't addressed? Sure.03/06/2015 - 2:46pm
ZippyDSMleeBut...but... but my butthurt!!111 LOL :P03/06/2015 - 2:45pm
 

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