Electronic Arts president John Riccitello is really proud of Battlefield 3, but he's very excited about Battlelog - the social network and multiplayer service for the game. During the EA E3 press conference today, Riccitello took a shot at Activision's Call of Duty Elite subscription service, pointing out that Battlelog is absolutely free. Activision would argue that many of Elite's features are free too but the Riccitello sound byte certainly resounded with those watching the press conference in person and at home.
DICE general manager Karl Magnus Troedsson made a similar comment late last week, though he didn't mention Elite:
"Battlelog also lets you manage your friends lists, squad up, create platoons, use voice chat and follow your friends' progress in real-time, and more," wrote DICE general manager Karl Magnus Troedsson in a recent blog post. "Battlelog will be available for the monthly fee of (drum roll)... zero dollars. We look forward to providing more information on these features in the near future!"
Battlelog will be available via EA's Origin.com, which combines all of EA's social features with a digital distribution platform.