The Electronic Entertainment Expo opens up this week and Entertainment Software Association president Michael Gallagher expects the annual event in Los Angeles to attract around 45,000 attendees.
“We are going to look to replicate the success of the past two years,” said ESA president Michael Gallagher, in an interview with VentureBeat.
Gallagher also mentioned that over 200 companies will be at E3 this year, and that foreign participation is climbing.
“We have over 200 companies that are going to be present and exhibiting at the show. That’s a continued escalation in terms of the number of exhibitors.
We'll give you the final attendance numbers at the end of the week when the ESA releases them to the public.
Pre-E3 press conferences have already begun, with Microsoft showing off its advancements with Kinect and third-parties revealing voice command and gesture recognition support in many upcoming games (for example, Ubisoft showed Ghost Recon future Soldier using voice commands and gestures in the Gun Smith mode and in game; Activision showed Modern Warfare 3 using voice commands; and BioWare showed off voice recognition for dialog trees and squad commands in Mass Effect 3). Sony, EA and Ubisoft will have press events later today.