UKIE Applauds Bailey Review

June 6, 2011 -

UK video game industry trade  group UKIE issued a press statement today "welcoming" the "Bailey Review of the Commercialisation and Sexualisation of Childhood." The report emphasized the need for "responsible action" of video game developers when it comes to protecting children and the positive steps the industry has taken. In its submission to the Review (found here), UKIE pointed out the positive actions the UK video games industry is already taking to protect children. Those efforts include the introduction of the PEGI age rating system for video games, responsible advertising and online ratings efforts.  UKIE (then as ELSPA) successfully lobbied the government to "enshrine" the PEGI system in the Digital Economy Act 2010.

The video games industry offers parents various tools to make smart choices, and most console systems provide parental controls to keep adult content out of the hands of children. UKIE also says that the video game industry is continuing to improve online safety by expanding the PEGI Online system to "ensure an even safer online gaming environment for children."

On marketing and advertising, UKIE points out that the video games industry achieves a high level of advertising and marketing compliance with the ASA Code and PEGI labeling guidelines. In 2008, a survey by the ASA showed that 99 percent of video games advertisements were compliant with their advertising codes. A recent survey by PEGI to measure the compliance with the PEGI labeling guidelines found that the UK achieved a 78.9 percent compliance rate across all media, with compliance of nearly 90 percent for press advertisements and over 80 percent for TV advertisements.


 
Forgot your password?
Username :
Password :

Poll

Which video game platform are you most thankful for?:

Shout box

You're not permitted to post shouts.
Matthew Wilsonhttp://www.theguardian.com/uk-news/2014/nov/25/lee-rigby-report-internet-firms-safe-haven-terrorists-pm wow... come on uk really?11/28/2014 - 2:39pm
MaskedPixelantehttp://www.nintendolife.com/news/2014/11/two_tetris_downloads_to_be_removed_from_the_3ds_eshop_in_europe Tetris to be removed from the 3DS VC at the end of the year in Europe. Other regions unknown, but will probably all happen too.11/28/2014 - 9:16am
Andrew EisenThe story you just linked to? The story you asked if anyone had seen? Yes, THAT obnoxiousness. I've heard it parroted for nearly two years now.11/27/2014 - 7:57pm
ZippyDSMleeAndrew Eisen: That shes an ex con man?11/27/2014 - 7:54pm
Andrew EisenI've heard the same obnoxious horse poo for years. It's nothing new.11/27/2014 - 7:45pm
ZippyDSMleeAlso anyone see this? http://guardianlv.com/2014/11/anita-sarkeesian-unmasked-feminist-icon-or-con-artist/11/27/2014 - 7:28pm
ZippyDSMleeEvil within is a badly designed game.11/27/2014 - 7:28pm
Andrew EisenSure but you said "widens," hence my confusion. Looking into it, yep, there's a tweak to completely re-frame the image, adding more info at the top and bottom. You apparently need a fairly beefy rig to keep it running smooth when you do that though.11/27/2014 - 6:48pm
Matthew Wilsonthere is vertical fov, not just horizontal fov11/27/2014 - 6:38pm
Andrew EisenWell, you can widen it to 3:1 or even 10:1 but I don't know why you'd want to. From what I understand it's the missing visual info at the top and bottom that some object to, not that there isn't enough on either side.11/27/2014 - 6:36pm
Matthew WilsonI think it widenss the fov, so you get to see more.11/27/2014 - 6:31pm
Andrew EisenI don't see how as doing so would not add any visual information to the top or bottom of the screen.11/27/2014 - 6:04pm
Matthew Wilsonfrom what I read, getting rid of the black bars and stretching it out made for a better play experience.11/27/2014 - 5:59pm
Andrew EisenFrom what I hear, there's a ton of "look up and shoot at the guys above you" stuff in the game that the wider frame doesn't accommodate such actions well.11/27/2014 - 5:55pm
Andrew EisenHaving a game run in scope is not necessarily a bad thing but like any aspect ratio, you have to compose your shots correctly.11/27/2014 - 5:55pm
Neo_DrKefkaThe Evil Within was pretty bad and to make it worse the way the screen size made it hard for you to see even on a big screen it really hurt the game. Being Artistic is great but when you focus on art rather than what sells you run the risk of that happen11/27/2014 - 5:33pm
Matthew WilsonI kinda hope this is not true. http://www.nintendolife.com/news/2014/11/nintendo_might_not_be_making_more_gamecube_controller_adapters_at_the_moment11/27/2014 - 1:34pm
Matthew WilsonI saw that. I wish people would stop preording, but sadly that will never happen.11/27/2014 - 1:26pm
Papa MidnightUbisoft has cancelled the Season Pass for Assassin's Creed: Unity (http://www.reddit.com/r/pcmasterrace/comments/2ni2ac/ubisoft_cancel_season_pass_for_ac_unity/)11/27/2014 - 1:08pm
NeenekoBut now I can use the christmas discount justification too,11/27/2014 - 11:46am
 

Be Heard - Contact Your Politician