ESA Releases 2010 Video Game Research Results at E3

June 7, 2011 -

The Entertainment Software Association released its annual report on the state of video game play in North America today at the Electronic Entertainment Expo in Los Angeles. According to the ESA research, 72 percent of American households play video games with 82 percent of those who play being adults. The "2011 Essential Facts About the Computer and Video Game Industry" report also found that 42 percent of gamers are women and that women age 18 or older represent more than one-third of the game-playing population.

In addition, purchases of digital full games, digital add-on content, mobile apps, subscriptions and social network gaming accounted for 24 percent of game sales in 2010, generating right around $5.9 billion in revenue.

The survey also found that parents are "highly involved" in their children's game play and see several benefits of entertainment software. Forty-five percent of parents reported playing video games with their children on a weekly basis, with nine out of ten parents saying they pay attention to the content of the games their children play. In addition, 68 percent of parents believe that games provide mental stimulation or education value, and 57 percent believe games encourage their family to spend time together. Finally, 54 percent believe that games helps their children connect with friends.

Other data from the study:

- The average gamer is 37 years old, while the average game buyer is 41 years old.

- 65 percent of gamers play games with other gamers in person.

- 55 percent of gamers play games on their phones or handheld devices

- 86 percent know of the ESRB and 98 percent are confident in its accuracy and recommendations.

- The majority of parents are present when their children purchase games.

- Consumers spent $25.1 billion on game content, hardware and accessories in 2010.

The 2011 Essential Facts About the Computer and Video Game Industry research was conducted by Ipsos MediaCT who gathered data from almost 1,200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software.

Posted in

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew Eisen20.2 million PS4 consoles sold as of March 1. http://www.prnewswire.com/news-releases/playstation4-ps4-sales-surpass-202-million-units-worldwide-300045019.html03/04/2015 - 12:33am
MechaTama31Goth: True, but you can at least not waste your time reloading pages that have no new comments, or trying to remember which stories you even commented on.03/04/2015 - 12:26am
ZippyDSMleeI like nivida as well but this is kinda sad, http://arstechnica.com/gaming/2015/02/nvidia-hit-with-class-action-lawsuit-over-graphics-card-ram-issues/03/04/2015 - 12:23am
Goth_SkunkTo be fair, the tracker only advises you of threads that you've commented on have received more comments. It does nothing towards advising you if you've been replied to.03/04/2015 - 12:21am
ZippyDSMleeSeems you can make a link to the trackpage and ti will go there for as long as you are loged in.03/03/2015 - 11:26pm
ZippyDSMleeOh wow you can do that? I been just checking my posts 0-o03/03/2015 - 11:24pm
Matthew Wilsononly news worth while is a console that is about wiiu power for 200 bucks, but who cares.03/03/2015 - 11:12pm
MechaTama31Is it possible to make it so clicking on your username takes you to your Track page instead of your Edit page? I use the Track page routinely to see if anybody has replied to me. Editing my profile, not so much. Save a bit of wear and tear on my mouse?03/03/2015 - 10:44pm
Matthew Wilsonhttp://www.twitch.tv/nvidia is going to do a GDC conference, but god dam their preshow is so cringe worthy. ps I have a nvida card, and like their stuff, but still...03/03/2015 - 9:31pm
ZippyDSMlee.....win8 hates any left over hidden install partitions from other version of windows....only waste 5 hours finding that out...its ahrder than you think keeping up with 4 or 5 HDDS......03/03/2015 - 4:44am
Matthew WilsonI am going to pax east, any games you guys want me to check out?03/02/2015 - 11:23pm
ZippyDSMleeNo one remembers the days of Cinemagic and Cynergy eh? :P, meh even MGS is getting to film like....03/02/2015 - 8:44pm
MechaTama31I was about to get all defensive about liking Metal Gear Solid, but then I saw that he was talking about "cinematic" as a euphemism for "crappy framerate".03/02/2015 - 8:29pm
prh99Just replace cinematic with the appropriate synonym for poo and you'll have gist of any press release.03/02/2015 - 5:34pm
PHX Corphttps://www.youtube.com/watch?v=vZQDFO2KEPo Jim Sterling Makes Fun of "Cinematic" Gaming03/02/2015 - 3:39pm
Matthew WilsonWOW is copping EVE. http://us.battle.net/wow/en/blog/18141101/introducing-the-wow-token-3-2-2015 I think its a smart move to deal with gold farmers in this way.03/02/2015 - 1:16pm
Matthew WilsonI guess epic is tired of having their lunch eaten by unity. https://www.unrealengine.com/blog/ue4-is-free03/02/2015 - 12:50pm
Andrew EisenNot much to follow. Kern is being silly and... nothing much else is happening.03/02/2015 - 11:40am
Papa MidnightI ask because, having only just heard of it, I have not, and I was hoping for some insight.03/02/2015 - 11:39am
Papa MidnightHas anyone been following this petition by Mark Kern regarding Kotaku, Polygon, and VG247? https://www.change.org/p/kotaku-lead-the-way-in-healing-the-rift-in-video-games03/02/2015 - 11:38am
 

Be Heard - Contact Your Politician