ESA Releases 2010 Video Game Research Results at E3

June 7, 2011 -

The Entertainment Software Association released its annual report on the state of video game play in North America today at the Electronic Entertainment Expo in Los Angeles. According to the ESA research, 72 percent of American households play video games with 82 percent of those who play being adults. The "2011 Essential Facts About the Computer and Video Game Industry" report also found that 42 percent of gamers are women and that women age 18 or older represent more than one-third of the game-playing population.

In addition, purchases of digital full games, digital add-on content, mobile apps, subscriptions and social network gaming accounted for 24 percent of game sales in 2010, generating right around $5.9 billion in revenue.

The survey also found that parents are "highly involved" in their children's game play and see several benefits of entertainment software. Forty-five percent of parents reported playing video games with their children on a weekly basis, with nine out of ten parents saying they pay attention to the content of the games their children play. In addition, 68 percent of parents believe that games provide mental stimulation or education value, and 57 percent believe games encourage their family to spend time together. Finally, 54 percent believe that games helps their children connect with friends.

Other data from the study:

- The average gamer is 37 years old, while the average game buyer is 41 years old.

- 65 percent of gamers play games with other gamers in person.

- 55 percent of gamers play games on their phones or handheld devices

- 86 percent know of the ESRB and 98 percent are confident in its accuracy and recommendations.

- The majority of parents are present when their children purchase games.

- Consumers spent $25.1 billion on game content, hardware and accessories in 2010.

The 2011 Essential Facts About the Computer and Video Game Industry research was conducted by Ipsos MediaCT who gathered data from almost 1,200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software.

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Mattsworknameohh, gods that game is pretty, just not my style these days07/29/2015 - 11:49pm
Andrew EisenUbisoft's Child of Light.07/29/2015 - 11:45pm
MattsworknameEnjoy man, Im gonna be playing split second myself07/29/2015 - 11:45pm
Andrew EisenSorry. That just slipped out. Off to play.07/29/2015 - 11:43pm
Andrew EisenWords have meanings, people! Use the damn dictionary! They're online! They're free! Arrggghhhh!07/29/2015 - 11:42pm
Andrew EisenThis is just depressing. I'm gonna go play video games.07/29/2015 - 11:42pm
Mattsworknameproliferation of the whole "internet movment" thing, people dont debate, they try to attack and go after peole to shut them down, casue it's easier then trying to debate the issues07/29/2015 - 11:39pm
MattsworknameWhen you break it down, what it is is the shifting of the media lanscape and how it effects news sites and other groups. once upon a time, you could have run that same article and it would have created debate, not online campagns, now, cause of the07/29/2015 - 11:38pm
MattsworknameCall it waht you wil, but thats how its viewed, not just by me, but by just about EVERYONE right now. Media, new networks, they dont' want to call it what it is, soe they call it "accountability"07/29/2015 - 11:34pm
Andrew Eisen"Gamasutra... had to pay" Yes. That's EXACTLY what it was. "Accountability" is and always was horse poop.07/29/2015 - 11:29pm
MattsworknameSo to speak07/29/2015 - 11:28pm
MattsworknameThats why this happened, you get people who felt hurt, marginalize, bettrayd, or otherwise offended, and they don't actually look at teh facts, they just attack and try to get there Blood for Blood07/29/2015 - 11:28pm
Mattsworknamefalse. Weather you think the article was right or not, there was a large group who felt taht gamastura and the other media sites had to pay for there actions, weather they deserved it or not07/29/2015 - 11:27pm
Andrew EisenTrying to yank advertising over a single opinion piece on a site that I would bet money most of the offended (if you will) didn't read, is no more an attempt at accountability than the Brown shooting's subsequent riots.07/29/2015 - 11:27pm
MattsworknameMy point andrew is that it's not about them, its about the people responding to the situation. THe brown shooting was eventually shown to be completely justified, but the "Black lives matter" meme kept on rolling despite all it's intiall claims being07/29/2015 - 11:26pm
Andrew EisenDude, you're comparing an opinion piece with someone who was shot to death. Gamasutra and Alexander already were accountable for the opinion piece in question.07/29/2015 - 11:25pm
Mattsworknamekinds of events. nor has it stopped them from being asshats in my opinion, but in there view, they have to hold someone accountible for recent events, so they are doing what they think they must, even if it's based on falsehoods07/29/2015 - 11:22pm
MattsworknameAndrew: It's really a matter of context for the people involved. For example. The "Black lives matter" thing is based on an entirely false account of events in the brown shooting, but that hasnt' stopped it from triyng to hold Polititcians accountable for07/29/2015 - 11:22pm
Andrew EisenWouldn't surprise me. A lot of words' actual meanings escape many people on the internet.07/29/2015 - 11:17pm
Andrew EisenSo, "they must be held accountable" means "we must hurt them for publishing an opinion piece we don't like."07/29/2015 - 11:17pm
 

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