Research: Minority Youth Consume More Media

June 8, 2011 -

A new study from Northwestern University, which analyzes previous studies on media use done by the Kaiser Family Foundation, has found that minority youths ages 8 - 18 years old consume an average of 13 hours of media content a day. This, researchers say, is about 4.5 hours more than white youth. Researchers found that minority youth spend one to two more hours a day than white youth watching TV and videos, an hour more listening to music, around 90 minutes more on computers, and as much as 30 - 40 minutes more playing video games.

TV consumption (including TiVo, DVDs and mobile and online viewing) totaled 5 hours and 54 minutes a day for African Americans, 5 hours and 21 minutes for Hispanics, 4 hours and 41 minutes for Asians and 3 hours 36 minutes for whites.

The average amount of time spent using cellphones, iPods and other mobile devices (to watch TV and videos, play games and listen to music) was 3 hours 7 minutes a day for Asians, 2 hours 53 minutes for Hispanics, 2 hours 52 minutes for African Americans and 1 hour 20 minutes for whites.

The average amount of "recreational" computer use was 2 hours 53 minutes a day for Asians, 1 hour 49 minutes for Hispanics, 1 hour 24 minutes for African Americans and 1 hour 17 minutes for whites.

The ratio of youth who use entertainment media while doing homework was 35 percent among African Americans and Hispanics, 30 percent among Asians and 28 percent among whites.

Youth in all racial/ethnic groups spent 30 to 40 minutes a day reading for pleasure.

The study was presented Wednesday in Washington, D.C., at the Lambert Family Communication Conference on Children, Media and Race. The research is being categorized as "preliminary" because it has not been peer-reviewed.

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james_fudgeand when they do they will innoculate themselves from this stuff before the deal is even signed10/23/2014 - 11:02am
james_fudgewhen you do that much traffic you can always replace advertisers, guys10/23/2014 - 11:02am
prh99I helped him out and emailed Gawkers advertisers with the message "This is how Gawker covers you when they disagree with you". Not necessarily as support for GG but he is just down right insulting. 10/23/2014 - 10:48am
BillI think he got rolled twice. They made him mad enough to insult a possible advertiser. Other advertisers are going to notice this. It may be cathartic for him, but it's not good business.10/23/2014 - 9:17am
Billhttp://gawker.com/how-we-got-rolled-by-the-dishonest-fascists-of-gamergat-164949657910/23/2014 - 9:14am
Andrew EisenMarvel also shows it understands that once it leaks, it's out there and went ahead and officially released the trailer. https://www.youtube.com/watch?v=tmeOjFno6Do10/22/2014 - 9:36pm
E. Zachary KnightMarvel's response is the best.10/22/2014 - 9:31pm
Andrew EisenI'll be streaming some games tonight at 8p PST in preparation for Saturday's marathon. twitch.tv/andreweisen10/22/2014 - 9:30pm
Adam802http://www.cbsnews.com/news/3d-video-games-surprising-concern/10/22/2014 - 9:16pm
MaskedPixelanteI'm not sure how to feel about Ultron's mouth. I'm sure he has one in the comics, but this is getting dangerously close to Transformers "Optimus has a defined mouth and it looks super weird" territory for me.10/22/2014 - 8:49pm
Andrew EisenMarvel on the leaked Avengers 2 trailer: https://twitter.com/Marvel/status/52507165630662656010/22/2014 - 8:09pm
E. Zachary KnightI squeed like a little girl when I watched the leaked Avengers Age of Ultron trailer. So much awesome.10/22/2014 - 6:47pm
quiknkoldI have a problem with games that use a digit for sequals when clearly they can be called something else. Five Nights at Freddy's 2? Nonono. Its "Another Five Nights at Freddy's" or "Five Nights Week 2"10/22/2014 - 5:30pm
E. Zachary KnightExtra Credits has come out against GamerGate. https://www.facebook.com/ExtraCredits/posts/86104175727438610/22/2014 - 5:28pm
E. Zachary Knightis it really that hard to answer a question, that to me seems fairly straight forward? I ask, because I have asked a specific question now 3 times without an actual answer in the wastebook thread.10/22/2014 - 5:20pm
Andrew EisenFive Nights at Freddy's 2! Yay! https://www.youtube.com/watch?v=lVPONdZBh6s10/22/2014 - 5:07pm
Matthew Wilsonyou guys know he doesnt work for ea anymore?10/22/2014 - 5:02pm
WymorenceYou forgot having to open Unity through Origin too. :p10/22/2014 - 4:37pm
MaskedPixelanteUnity will now be licensed out half finished, with remaining tools to be sold back to you for 10-15 dollars a piece.10/22/2014 - 3:23pm
E. Zachary KnightNot a big fan of this news, but Unity3D's CEO is stepping down and John Riccitiello steps up. http://gamasutra.com/view/news/228384/Helgason_steps_down_as_Unity_CEO_and_John_Riccitiello_steps_up.php10/22/2014 - 3:06pm
 

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