Sega's Alan Pritchard Talks Used Games, PSN Security Woes

June 10, 2011 -

In a recent interview with GameSpot, Sega's executive vice president of marketing Alan Pritchard talked about used games, the PlayStation Network security breach, and Aliens: Colonial Marines. The more interesting topics relate to Sony's security woes and what the Sega representative thinks about the effects of the used games market.

On the topic of how the PSN security breach affected Sega financially, Pritchard said:

"I don't think we can allow it to affect our relationship, regardless of what we think (laughs). We need to work with Sony. And we do have a good relationship with Sony. It has affected us because if it's down, we can't sell games. Sega's rapport with Sony remains unchanged following the PlayStation Network outage."

When asked about a specific monetary figure Pritchard declined to answer:

"I wouldn't like to quote a percentage or a monetary figure [of how much it's affected us]. However, digital and console download is very important for us. And we've had great success with Sonic 4 Episode 1. It was the number-one selling title in its launch month. We've got Renegade Ops coming out later this year, and by the time that releases, everything will have smoothed over on the PSN. Everyone who makes content for that service has been affected. Poor old Sony. It's been a horrible month for them, being beaten up by the press and what have you. As long as it's fixed and is future proofed in time for our big new releases, then it's no problem for us."

Finally on the topic of how used games affect Sega personally, Pritchard offered the following comments:

"It's often a hot topic and in other territories as well. It's a difficult one I think. It's clearly a model that's unlikely to go away, and it does work for certain retailers. I think that some retailers do have the ability of linking pre-owned to new release sales and helping pre-owned drive sales of new releases. So from that perspective, you could say there are advantages for publishers. I think there are some positive promotional aspects. It's very difficult to ascertain...very difficult."

In closing Pritchard said the his company has no plans to implement a "$10 online pass system" to combat used games but the idea has been and will be kicked around for quite some time.

You can read the whole interview here.


 
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Matthew Wilson@AE they better not try to force reviewers to jion, if they do they will be in violation of fair use laws.01/28/2015 - 11:59pm
Andrew EisenNintendo has launched its YouTube Creators program. https://r.ncp.nintendo.net/01/28/2015 - 10:58pm
ZippyDSMleeand a book on ninjustu....really..... it made more sense to be a pet a rat of a great master ><01/28/2015 - 9:13pm
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WymorenceTMNT talk? In my Game Politics? *goes off to don his classic TMNT cartoon shirt*01/28/2015 - 8:43pm
Goth_Skunk... This is relevant to my interests...01/28/2015 - 8:19pm
Matthew Wilsonhttp://www.pcgamer.com//cd-projekt-explains-why-the-witcher-3-has-16-hours-of-sex-scene-mo-cap-data/ I do not mind that they have it, but 16 hours of it?! what is this Game of Thrones.01/28/2015 - 8:04pm
Matthew Wilsonhttp://www.polygon.com/2015/1/27/7921837/grim-fandango-remastered-interview-double-fine-disney-lucasfilm-sony a interesting read, or listen.01/28/2015 - 5:28pm
Wonderkarpyep. but they werent bebop and rocksteady yet. so technically i'm right :P01/28/2015 - 5:00pm
E. Zachary KnightBebop and Rocksteady have already been introduced in the human forms. They were the duo after Shredder's helmet.01/28/2015 - 4:55pm
Wonderkarpmy only complaint is no bluray boxed season sets yet. WTF Nickelodian!01/28/2015 - 4:42pm
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WonderkarpIts Awesome. Bebop and Rocksteady are going to debut this weekend. The new take is Bebop is a thief while Rocksteady is an arms dealer. took 3 seasons to get them on the show.01/28/2015 - 4:41pm
Goth_SkunkAhh! I see. I'm afraid I'm too invested in Game of Thrones, The Newsroom, The Walking Dead, and Hemlock Grove to notice the new TMNT on TV. :(01/28/2015 - 4:40pm
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Goth_Skunk...disservice to the franchise. But when I look at it, I see a franchise fanbase that, the last time anything major happened in the franchise, all its fans were kids. Those kids have now all grown up and are adults.01/28/2015 - 3:54pm
 

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