Sega's Alan Pritchard Talks Used Games, PSN Security Woes

June 10, 2011 -

In a recent interview with GameSpot, Sega's executive vice president of marketing Alan Pritchard talked about used games, the PlayStation Network security breach, and Aliens: Colonial Marines. The more interesting topics relate to Sony's security woes and what the Sega representative thinks about the effects of the used games market.

On the topic of how the PSN security breach affected Sega financially, Pritchard said:

"I don't think we can allow it to affect our relationship, regardless of what we think (laughs). We need to work with Sony. And we do have a good relationship with Sony. It has affected us because if it's down, we can't sell games. Sega's rapport with Sony remains unchanged following the PlayStation Network outage."

When asked about a specific monetary figure Pritchard declined to answer:

"I wouldn't like to quote a percentage or a monetary figure [of how much it's affected us]. However, digital and console download is very important for us. And we've had great success with Sonic 4 Episode 1. It was the number-one selling title in its launch month. We've got Renegade Ops coming out later this year, and by the time that releases, everything will have smoothed over on the PSN. Everyone who makes content for that service has been affected. Poor old Sony. It's been a horrible month for them, being beaten up by the press and what have you. As long as it's fixed and is future proofed in time for our big new releases, then it's no problem for us."

Finally on the topic of how used games affect Sega personally, Pritchard offered the following comments:

"It's often a hot topic and in other territories as well. It's a difficult one I think. It's clearly a model that's unlikely to go away, and it does work for certain retailers. I think that some retailers do have the ability of linking pre-owned to new release sales and helping pre-owned drive sales of new releases. So from that perspective, you could say there are advantages for publishers. I think there are some positive promotional aspects. It's very difficult to ascertain...very difficult."

In closing Pritchard said the his company has no plans to implement a "$10 online pass system" to combat used games but the idea has been and will be kicked around for quite some time.

You can read the whole interview here.


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
james_fudgeme either. They are rolling it out in phases.08/04/2015 - 12:41pm
Big PermI haven't got my notification yet, even though I reserved it the day the pop up came.08/04/2015 - 12:27pm
james_fudgeThanks Matthew. I have not yet installed Windows 10, but the complaints about it have been minimal.08/04/2015 - 12:19pm
benohawkhttp://goo.gl/6yZ7EO suggests you can kill it all, but I haven't tested it on my system as of yet. And I wouldn't recommend digging in the registry or playing around withdisabling services for most users08/04/2015 - 12:18pm
Matthew Wilsonyes you can turn it off08/04/2015 - 12:15pm
james_fudgeCan you completely disable it though? I think you can minimize what it collects.08/04/2015 - 12:06pm
benohawkThe Win 10 data collection sounds scary, but I think it would be just too much data to be useful08/04/2015 - 11:57am
benohawkNo need to apologize Big Perm08/04/2015 - 11:55am
benohawkThe changing to 0 only being a 1 was local security policy change, not the reghack08/04/2015 - 11:49am
Big PermSorry Beno, it looks like you're right.08/04/2015 - 11:49am
Big PermFrom what I've heard (and obviously I could be wrong here), but I hear even setting it to "0" in the registry will only change to "1" or "Basic" collection. I'll try to find the article I got this from08/04/2015 - 11:40am
benohawkBig Perm, you can disable telemetry, just not through the gui. It's a matter of adding a registry key and disabling a couple services08/04/2015 - 11:34am
Big PermBlazers w/ t-shirts trigger me. This madness must be stopped08/04/2015 - 10:36am
PHX Corphttps://twitter.com/JimSterling Jim Sterling's commentary of the Xbox Gamescom event08/04/2015 - 9:34am
Big PermI'm talking about not being able to fully disable telemetry unless you have Enterprise software. It's just creepy to me08/04/2015 - 9:31am
TechnogeekBig Perm: If you're talking about the image I think you are, then no, not really. The claims it makes are, at best, extremely misleading in many instances.08/04/2015 - 9:28am
E. Zachary KnightBig Perm, That would make logical sense, so of course YouTube would not allow you to set your subscription page as the home page.08/04/2015 - 9:14am
Big PermBy the way. Anyone else kind of spooked by Microsofts data collection that's being reported about Win10? Thinking of finally trying a linux box for general use and Windows for gaming only08/04/2015 - 8:59am
Big PermCan you set youtube to load subs instead of recommendations first?08/04/2015 - 8:54am
MonteI've had mostly good experience with Youtube recommendations... only problem is when i watch a certain video that messes it up and gets me reconmendations i don't want. Though all i have to do is remove said video from my history to fix it08/04/2015 - 8:42am
 

Be Heard - Contact Your Politician