Sega's Alan Pritchard Talks Used Games, PSN Security Woes

June 10, 2011 -

In a recent interview with GameSpot, Sega's executive vice president of marketing Alan Pritchard talked about used games, the PlayStation Network security breach, and Aliens: Colonial Marines. The more interesting topics relate to Sony's security woes and what the Sega representative thinks about the effects of the used games market.

On the topic of how the PSN security breach affected Sega financially, Pritchard said:

"I don't think we can allow it to affect our relationship, regardless of what we think (laughs). We need to work with Sony. And we do have a good relationship with Sony. It has affected us because if it's down, we can't sell games. Sega's rapport with Sony remains unchanged following the PlayStation Network outage."

When asked about a specific monetary figure Pritchard declined to answer:

"I wouldn't like to quote a percentage or a monetary figure [of how much it's affected us]. However, digital and console download is very important for us. And we've had great success with Sonic 4 Episode 1. It was the number-one selling title in its launch month. We've got Renegade Ops coming out later this year, and by the time that releases, everything will have smoothed over on the PSN. Everyone who makes content for that service has been affected. Poor old Sony. It's been a horrible month for them, being beaten up by the press and what have you. As long as it's fixed and is future proofed in time for our big new releases, then it's no problem for us."

Finally on the topic of how used games affect Sega personally, Pritchard offered the following comments:

"It's often a hot topic and in other territories as well. It's a difficult one I think. It's clearly a model that's unlikely to go away, and it does work for certain retailers. I think that some retailers do have the ability of linking pre-owned to new release sales and helping pre-owned drive sales of new releases. So from that perspective, you could say there are advantages for publishers. I think there are some positive promotional aspects. It's very difficult to ascertain...very difficult."

In closing Pritchard said the his company has no plans to implement a "$10 online pass system" to combat used games but the idea has been and will be kicked around for quite some time.

You can read the whole interview here.


 
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Andrew EisenHey, remember Kung Fury? That short film that was funded via Kickstarter a few years ago? You can watch it now. I suggest you do. It's fun! https://www.youtube.com/watch?v=bS5P_LAqiVg05/28/2015 - 5:14pm
Goth_SkunkOriginally, yes. Some content was cut out in order to reduce its ratign from AO down to M, but PC users could work around that an unlock the full content by means of a patch. Which is what I did. :D05/28/2015 - 3:56pm
Andrew EisenKarp - Yes, for strong sexual content. Although the recent remaster contains all that content and was rated M.05/28/2015 - 3:54pm
Andrew EisenDepends on if you consider Hatred misrated. I haven't played the game or seen the ESRB's rating summary so I'm undecided.05/28/2015 - 3:53pm
WonderkarpDidnt Fahrenheit have an AO?05/28/2015 - 3:52pm
Matthew Wilson@AE that is why I said it seems more moral panic to me.05/28/2015 - 3:51pm
Andrew EisenMatthew - From what I've seen (just the trailers) the game is nowhere near as gory as many, many other games. But again, I'm guessing the AO rating comes from theme and tone rather than outright gore.05/28/2015 - 3:50pm
Andrew EisenKarp - It didn't show penetration or nudity.05/28/2015 - 3:50pm
WonderkarpI'd say Mortal Kombat X has more Gore and Violence than Hatred.05/28/2015 - 3:50pm
Matthew Wilsonwhat I mean by worse in this case its not more gory/violent than others.05/28/2015 - 3:48pm
WonderkarpI forget....did Hot Coffee actually show Penetration?05/28/2015 - 3:48pm
Andrew EisenKarp - The Skyrim mods are external mods. The Hot Coffee mod unlocked content on the disc. Big difference. Still, the content that was unlocked was still perfectly in line with an M rating in my opinion.05/28/2015 - 3:47pm
Andrew EisenThemes are factored into ratings, not just mechanics. Still waiting for ESRB's rating summary. Very curious to see what it has to say.05/28/2015 - 3:46pm
Matthew WilsonHatred is a top down shooter though, and isnt any worse than other top down shooters?05/28/2015 - 3:45pm
Wonderkarpyeah, San Andreases rerating was ridiculous. Why not rerate Skyrim with all its crazy sex mods out there? But yeah, ESRB is good as policing itself. 05/28/2015 - 3:45pm
Andrew EisenManhunt 2 and Hatred though? Eh, there's an argument to be made for the higher rating.05/28/2015 - 3:43pm
Andrew EisenRerating San Andreas was a mistake though. That seemed to be the result of kowtowing to public pressure.05/28/2015 - 3:42pm
Andrew EisenThere wasn't one. It's just a dumb rating.05/28/2015 - 3:42pm
WonderkarpI dont see Moral Panic with a racing game though05/28/2015 - 3:40pm
Matthew Wilson@AE when they tend to misrate games its normally because of moral panic surrounding it.05/28/2015 - 3:38pm
 

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