LEGO Universe Going Free-to-Play

June 22, 2011

The LEGO Group announced this week that its popular LEGO themed MMORPG, LEGO Universe, will  go free-to-play this summer. The free-to-play version of the game will allow players to play for an unlimited amount of time but they will be limited to two of the game's 15 adventure zones. The MMO will also switch from a boxed product to a free digital download.

Currently members pay $10 a month, and this option will continue to be available for those that want access to the full game and community features such as competitions and expansion packs. The company also said that there are no plans to introduce micro-transactions.

"We see LEGO Universe as a key element for our digital play division, and are adjusting the business model to make the game more accessible to players, without the immediate obligation to purchase or subscribe," said Jesper Vilstrup, vice president, the LEGO Group.

LEGO Universe joins other high profile titles that charge no monthly subscription fee including Lord of the Rings Online, EverQuest II, Dungeons & Dragons Online, Champions Online, and Fallen Earth. Yesterday NCsoft announced plans to make City of Heroes a free-to-play game.

Players will be able to download and explore the game for free in August.

Source: GameIndustry.biz

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