Dead Island Trailer Wins at Cannes Lions International Festival of Creativity

June 29, 2011 -

Deep Silver's Dead Island trailer has been awarded a Golden Lion in the Internet Film Lion Category at the 58th Cannes Lions International Festival of Creativity. The video, which some considered a bit controversial, showed a family holiday interrupted by a sudden and mysterious zombie outbreak, with several family members attacking each other after being infected. The trailer was created by Deep Silver together in cooperation with animation studio Axis Productions.

"Receiving a Golden Lion at Cannes is a great honor for Deep Silver. The public response since the reveal of the game with this trailer was truly extraordinary, but it’s also fantastic that the trailer’s creativity has been given this accolade by the jury of the Cannes Lions International Festival of Creativity and that it could stand up against such strong competition," said Georg Larch, international marketing director of Deep Silver. "We also want to thank Axis Productions for their outstanding collaboration in the creation of this trailer."

Developed by Techland, Dead Island combines first-person action with a heavy focus on melee combat, character development and customization. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a campaign that can be played with up to four players in co-op mode. Dead Island launches on September 6, 2011 worldwide.

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Re: Dead Island Trailer Wins at Cannes Lions International ...

Yes, it was a great trailer.  Too bad the game looks to be tonally nothing like it (just like We Dare and its trailer!).  Don't get me wrong, it still looks fun but that still strikes me as false advertising.

 

Andrew Eisen

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Big PermYou might be right, Zippy08/28/2015 - 9:21am
ZippyDSMleeBig Perm: Naw best ever goes to kill la kill!08/28/2015 - 9:14am
Big PermHer costume is amazing. It may be the best costume ever08/28/2015 - 8:30am
E. Zachary KnightLike I said, she looks like a fun character to play, but her costume is really obnoxious.08/28/2015 - 8:29am
MattsworknameMika was always about being a show off and using her but to crush her foes, even back in the alpha days. They just took that and maxed it to the extreme, and I LOVE IT!!!!!08/28/2015 - 5:36am
IvresseJust saw R Mika trailer myself. I do like the inclusion of Vega as the punching bag, especially with that Stone Cold Stunner knocking his mask off....but that ultra move with his face between 4 buttcheeks...class! :-)08/28/2015 - 5:20am
MattsworknameOk, finally got a chance to look at the R mika trailer for SF 5, and I Heart her so bloody much. She just looks like pure fun to play as and is SO colorful. All the YES!08/28/2015 - 3:23am
PHX Corphttp://www.gamnesia.com/news/sony-is-disabling-users-from-archiving-their-ps4-livestreams-of-until-dawn Sony is Disabling Users from Archiving Their PS4 Livestreams of Until Dawn08/27/2015 - 8:47pm
MattsworknameAndrew: SOrry I didnt get back, i went to bed before I saw your post. The Producer is listed as Arbitor36508/27/2015 - 6:06pm
Andrew EisenNope.08/27/2015 - 4:17pm
ZippyDSMleeDid you guys cover Fatal Frame 5 being nintendo Eshop only?08/27/2015 - 3:55pm
Big Perm120 bucks for a tetanus shot. Thanks Obama08/27/2015 - 3:01pm
Andrew EisenMatthew - Of course they do. I wasn't suggesting otherwise. Hell, Quiet's already been cosplayed quite a bit.08/27/2015 - 1:25pm
Big PermThere's been some pretty good Kill La Kill cosplay08/27/2015 - 12:56pm
Matthew WilsonI saw someone cosplay as the main charector from kill la kill last year at pax, so people do it.....08/27/2015 - 12:55pm
Andrew EisenPerm - Well yeah, Kojima himself said something along the lines of "Cosplay this, I dare you! No, seriously. Please cosplay this!" I was just wondering if there was an in-universe explanation.08/27/2015 - 12:45pm
Andrew EisenCheck out last week's story on The State of Play book for an updated cover and a list of all the authors and their essay titles! http://gamepolitics.com/2015/08/21/state-play-looks-current-state-video-games08/27/2015 - 12:44pm
Big PermI figured it was because titties are awesome08/27/2015 - 12:37pm
Andrew EisenI'm still waiting to see if any reviews spill the beans on the story reasons behind Quiet's goofy getup in Metal Gear Solid 508/27/2015 - 12:33pm
ZippyDSMleeHave you seen what the Deva wrestlers wear? Now lets get all that Japan only DLC for DOA over here, and DOA Volly ball,ect let the whining commence!08/27/2015 - 12:18pm

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