Dead Island Trailer Wins at Cannes Lions International Festival of Creativity

June 29, 2011 -

Deep Silver's Dead Island trailer has been awarded a Golden Lion in the Internet Film Lion Category at the 58th Cannes Lions International Festival of Creativity. The video, which some considered a bit controversial, showed a family holiday interrupted by a sudden and mysterious zombie outbreak, with several family members attacking each other after being infected. The trailer was created by Deep Silver together in cooperation with animation studio Axis Productions.

"Receiving a Golden Lion at Cannes is a great honor for Deep Silver. The public response since the reveal of the game with this trailer was truly extraordinary, but it’s also fantastic that the trailer’s creativity has been given this accolade by the jury of the Cannes Lions International Festival of Creativity and that it could stand up against such strong competition," said Georg Larch, international marketing director of Deep Silver. "We also want to thank Axis Productions for their outstanding collaboration in the creation of this trailer."

Developed by Techland, Dead Island combines first-person action with a heavy focus on melee combat, character development and customization. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a campaign that can be played with up to four players in co-op mode. Dead Island launches on September 6, 2011 worldwide.

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Re: Dead Island Trailer Wins at Cannes Lions International ...

Yes, it was a great trailer.  Too bad the game looks to be tonally nothing like it (just like We Dare and its trailer!).  Don't get me wrong, it still looks fun but that still strikes me as false advertising.

 

Andrew Eisen

 
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Andrew EisenSlightly Mad Studio comments on Wii U version of Project Cars: http://www.nintendolife.com/news/2015/05/exclusive_slightly_mad_studio_head_ian_bell_sets_the_record_straight_on_project_cars_wii_u05/27/2015 - 11:54am
E. Zachary KnightGamasutra has a really interesting interview with the Hatred developers. http://gamasutra.com/blogs/AlbertPalka/20150526/244229/Real_talk_with_Destructive_Creations_Hatred_interview.php05/27/2015 - 10:11am
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E. Zachary KnightExtra Credits promotes SJW PC crap by discussing Rust's decision to include race but not give players a choice. ;) https://www.youtube.com/watch?v=eh1zfdUTqBY05/27/2015 - 9:20am
ZippyDSMleeIt would be haliarous if soemone started complaining about it in some form or another.05/27/2015 - 8:58am
E. Zachary KnightMore SJW PC crap being shoved down the throats of game designers and gamers ;) http://gamasutra.com/view/news/244376/Bloodstaineds_female_lead_Miriam_reflects_the_games_audience.php05/27/2015 - 8:43am
PHX Corphttp://www.neogaf.com/forum/showthread.php?t=1052280 USF was released a few days ago and it has a Truckload of bugs05/27/2015 - 8:24am
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PHX Corphttps://www.kickstarter.com/projects/iga/bloodstained-ritual-of-the-night/description apparently Bloodstained: ritual of the night will have a Wii U version(through Armature Games)05/26/2015 - 9:02pm
WonderkarpSo I found out I'm Invincible Today. I drove through a Tornado and didnt even know it. was windy and torrential downpour but I drove through like a boss. 05/26/2015 - 7:35pm
ZenEnded up giving the code to Andrew so he gets to be the other guinea pig lol.05/26/2015 - 6:53pm
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Zenjust wish they had been as open about development as they were with X1 and PS4. All we got were interviews saying everything was great and then this lol.05/26/2015 - 4:14pm
ZenYeah, he brought it up again as time went on and stated it was not to be taken seriously. And I am in NO way defending people who are acting like...well....the not so nice way to say "butts". And I don't personally think they haven't worked on the game, I05/26/2015 - 4:12pm
Andrew EisenSo I can see why Bell would be ultra defensive and snippety. But, again, still not an advisable thing to say.05/26/2015 - 3:57pm
Andrew Eisennot to mention horrifically insulting.05/26/2015 - 3:56pm
Andrew EisenAgreed, even out of frustration, not an advisable thing to post. As for the rest, sounds like it thought its tweeks and optimizations would work. The idea that it was stringing everyone along and not actually working on it is nearly nonsensical...05/26/2015 - 3:55pm
Zenand looking great...yet refused to even show a single screen shot while touting their open development on X1 and PS4. People are now asking if they even worked on the game or if it was dropped in the beginning & they were keeping up appearances instead.05/26/2015 - 3:53pm
ZenI understand that, but making a blanket statement to cover an entire market like that will do nothing more than push consumers away or alienate a group. Other issues stem from the interviews and public announcements they made stating the game is running05/26/2015 - 3:52pm
Andrew EisenNot an advisable thing to post, I'll grant you.05/26/2015 - 3:47pm
 

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