Dead Island Trailer Wins at Cannes Lions International Festival of Creativity

June 29, 2011 -

Deep Silver's Dead Island trailer has been awarded a Golden Lion in the Internet Film Lion Category at the 58th Cannes Lions International Festival of Creativity. The video, which some considered a bit controversial, showed a family holiday interrupted by a sudden and mysterious zombie outbreak, with several family members attacking each other after being infected. The trailer was created by Deep Silver together in cooperation with animation studio Axis Productions.

"Receiving a Golden Lion at Cannes is a great honor for Deep Silver. The public response since the reveal of the game with this trailer was truly extraordinary, but it’s also fantastic that the trailer’s creativity has been given this accolade by the jury of the Cannes Lions International Festival of Creativity and that it could stand up against such strong competition," said Georg Larch, international marketing director of Deep Silver. "We also want to thank Axis Productions for their outstanding collaboration in the creation of this trailer."

Developed by Techland, Dead Island combines first-person action with a heavy focus on melee combat, character development and customization. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a campaign that can be played with up to four players in co-op mode. Dead Island launches on September 6, 2011 worldwide.

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Re: Dead Island Trailer Wins at Cannes Lions International ...

Yes, it was a great trailer.  Too bad the game looks to be tonally nothing like it (just like We Dare and its trailer!).  Don't get me wrong, it still looks fun but that still strikes me as false advertising.

 

Andrew Eisen

 
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james_fudgeprh99: Whether you agree with the article or not, fighting alleged censorship with censorship is hella lame10/02/2014 - 4:27am
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prh99The unflattering characterization "They don’t know how to dress or behave." & "‘Games culture’ is a petri dish of people who know so little about how human social interaction..." probably didn't help.10/02/2014 - 1:52am
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prh99http://intel.ly/1tjh1AH http://bit.ly/1rGPHOY http://intel.ly/Zu6go9 it isn't surprising "Gamers are over" didn't go over very well.10/02/2014 - 1:34am
Papa MidnightCan you parlay that to #WriteAGawkerArticle? The cesspool of horrid crap over there extends far beyond Kotaku.10/02/2014 - 12:34am
Andrew EisenWow! Intel dropped Gamasutra due to GameJournoPros? Over Matt Matthews? The only Gamasutra guy in the group? Who hasn't written a single thing about #GamerGate at the site? Where did you read that?10/02/2014 - 12:32am
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