EEDAR: PSN 'Welcome Back' Program Boosted PS3 Sales

July 12, 2011 -

It may have taken longer than expected but Sony's various services related to the PlayStation 3 are back online all over the world. As part of an apology by the company, it offered a number of free games to PSN members such as Infamous, LittleBigPlanet, Dead Nation and WipEout through a "Welcome Back" program. Sony will be delighted to hear that the program has been called a resounding success by research firm EEDAR.

EEDAR, referencing IGN GamerMetrics data, said that all four Welcome Back titles were in the top 25 of consumer reported title acquisitions in June 2011. Additionally 17 percent of IGN users indicated that they acquired a PSN digital title in June 2011, up from 13 percent in March 2011 before Sony had to take down PSN.

But the most interesting data point in the report indicates that the Welcome Back program may have boosted PS3 game sales as well. From the report:

"Among users claiming title acquisition in June 2011, the PlayStation 3 had a 44% share among 7th generation home consoles, up from 40% prior to the PlayStation Network outage. As with the previous analysis, removing the four Welcome Back titles resulted in a 1% increase in market share from March 2011. While this increase in market share is small, the fact that the PlayStation 3 market share increased both with and without the free offerings indicates that the Welcome Back Program likely boosted sales of other paid content, specifically those available either exclusively through download or those that had a physical or digital purchase options."

Of course it could just be that consumer confidence in Sony' PSN returned at a rapid rate. After nearly two and a half months people just wanted to get back to their routines.

Source: IndustryGamers


Comments

Re: EEDAR: PSN 'Welcome Back' Program Boosted PS3 Sales

I've been saying Sony should just leave the stuff up or arrange a sort of "Welcome to PSN" program. I mean a trial period of Playstation Plus would be a good idea and free stuff is a great way to grease the wheels.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Papa Midnightis no market for these games. There will be no intreospection whatsoever. It's either that or they blame piracy.03/30/2015 - 11:35am
Papa MidnightI'd like to take this time to reiterate the utter mess of a PC port that is Dead or Alive 5, which is missing significant amounts of features on PC in comparison to it's console counter-part. When sales go poorly, I'm certain the excuse will be that PC03/30/2015 - 11:34am
E. Zachary KnightSleep and sanity? No need for that here. Check out our experience at Super! BitCon as we made a game while visitors got to play games. Game Jamming During A Game Convention: A Convention Jam Tale. http://tinyurl.com/ogx46t703/30/2015 - 10:43am
ZippyDSMleePlank? PPLLAAANNKKK!!!!! :P03/30/2015 - 10:05am
MaskedPixelantehttps://www.youtube.com/watch?v=kXYXuXX48m8 Take the "no-prank pledge" today.03/30/2015 - 9:11am
ZippyDSMleecrap around. It’s quite annoying but kinda fun like galaxy...even if has the power ups I hate the planets... oh and here comes a C&D in 3...2.....03/29/2015 - 11:45pm
ZippyDSMleeI was never that much of a fan they messed up the power ups, the level design was good enough for the time but ...meh.. Playing through sunshine again since I am no longer a south paw the controls are still stupid there's little to no options to change cr03/29/2015 - 11:45pm
Cheater87http://www.independent.co.uk/news/uk/home-news/parents-could-be-reported-to-police-if-children-play-violent-video-games-like-call-of-duty-and-grand-theft-auto-10141697.html03/29/2015 - 11:45pm
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2015/03/29/click-here-to-play-super-mario-64-in-hd03/29/2015 - 11:45pm
ZippyDSMleeMedia mafia wants you to sleep wif the fishes!03/29/2015 - 11:44pm
MechaCrashThe MPAA and RIAA are a pack of extortionists and thugs, and they both need to be destroyed.03/29/2015 - 10:19pm
ZippyDSMleehttps://torrentfreak.com/mpaa-wanted-less-fair-use-in-copyright-curriculum-150329/03/29/2015 - 10:17pm
PHX CorpI have to say somthing about an injustice in the Xbox video Store, the first 6 Star Wars films are not available in either SD or HD03/29/2015 - 6:17pm
mthielThis reminds me of schools a few years ago who forbade their students from having MySpace accounts. I don't mean blocking MySpace from the school, I mean banning the kids from having accounts)03/29/2015 - 5:12pm
Constermthiel, that is fucked up. Threatening to call social services on parents if you find out they let their kids play the wrong kind of video games is a suicidal move for schools.03/29/2015 - 5:07pm
mthielSchools in england are sending letters to parents regarding GTA. http://www.cnet.com/news/school-principals-threaten-parents-with-police-if-kids-play-grand-theft-auto/03/29/2015 - 4:57pm
Matthew Wilson@mask that tweet says zeldu wiiu will be missing, it says nothing about some kind of remaster.03/29/2015 - 4:01pm
MaskedPixelanteI highly doubt Zelda will be missing from E3. They've got something lined up, next year is the 30th anniversary.03/29/2015 - 3:59pm
Matthew Wilsonhttps://twitter.com/NintendoAmerica/status/581579256704081920 for those who did not see it zelda wont be at e3 ether.03/28/2015 - 2:22pm
ZippyDSMleeGot my keyboard working now now trying to sort and customize my stuff back to where I had it.03/28/2015 - 2:03pm
 

Be Heard - Contact Your Politician