EEDAR: PSN 'Welcome Back' Program Boosted PS3 Sales

July 12, 2011 -

It may have taken longer than expected but Sony's various services related to the PlayStation 3 are back online all over the world. As part of an apology by the company, it offered a number of free games to PSN members such as Infamous, LittleBigPlanet, Dead Nation and WipEout through a "Welcome Back" program. Sony will be delighted to hear that the program has been called a resounding success by research firm EEDAR.

EEDAR, referencing IGN GamerMetrics data, said that all four Welcome Back titles were in the top 25 of consumer reported title acquisitions in June 2011. Additionally 17 percent of IGN users indicated that they acquired a PSN digital title in June 2011, up from 13 percent in March 2011 before Sony had to take down PSN.

But the most interesting data point in the report indicates that the Welcome Back program may have boosted PS3 game sales as well. From the report:

"Among users claiming title acquisition in June 2011, the PlayStation 3 had a 44% share among 7th generation home consoles, up from 40% prior to the PlayStation Network outage. As with the previous analysis, removing the four Welcome Back titles resulted in a 1% increase in market share from March 2011. While this increase in market share is small, the fact that the PlayStation 3 market share increased both with and without the free offerings indicates that the Welcome Back Program likely boosted sales of other paid content, specifically those available either exclusively through download or those that had a physical or digital purchase options."

Of course it could just be that consumer confidence in Sony' PSN returned at a rapid rate. After nearly two and a half months people just wanted to get back to their routines.

Source: IndustryGamers

Comments

Re: EEDAR: PSN 'Welcome Back' Program Boosted PS3 Sales

Submitted by hellfire7885 on Tue, 07/12/2011 - 12:06.

I've been saying Sony should just leave the stuff up or arrange a sort of "Welcome to PSN" program. I mean a trial period of Playstation Plus would be a good idea and free stuff is a great way to grease the wheels.

 
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Technogeek: If the developer were male there wouldn't have been a "conversation" in the first place.10/19/2014 - 2:27am
Monte: trolls are just at their absolute worst when it comes to women and feminist. You could bet good money that if the developer were male the trolls would be silent and the conversation would actually focus on the journalism.10/18/2014 - 9:18pm
Monte: Papa: Not the first time we've had a journalism scandals before, but the harassment never got close to this level; the difference with this scandal is that feminists are involved. Without the feminist angle, their would be A LOT less harrassment10/18/2014 - 9:15pm
Papa Midnight: Monte: That's honestly rather short-sighted. As has been proven with other persons who have been targeted, if it wasn't Quinn, it would be someone else.10/18/2014 - 6:26pm
Avalongod: I think that's part of what gives an esoteric news story like this real life...it taps into a larger narrative about misogyny in society outside of games.10/18/2014 - 3:29pm
Avalongod: @Monte, well the trolls made death threats that came to police (and media attention). I think this is tapping into a larger issue outside of games about how women are treated in society (like all the "real rape" stuff during the last election)10/18/2014 - 3:28pm
Wonderkarp: Zippy : Havent tried the PS4 controller. might later.10/18/2014 - 2:37pm
Monte: Seirously, If Quinn was not involved and GG was instead about something like the Mordor Marketing contracts, the trolling would have never grown so vile and disgusting. There have been plenty of movements in the past that never sufferred from behavior..10/18/2014 - 1:57pm
Monte: We have seen scandel's before but the trolling has never been as vile as what we see with GG. Trolls usually have such a tiny voice you can barely notice them, but its like moths to a flame whenever femistist are involved.10/18/2014 - 1:53pm
ZippyDSMlee: Wonderkarp: You might be able to if you had a PS4 controller.10/18/2014 - 1:00pm
MaskedPixelante: http://store.steampowered.com/app/327940/ Night Dive starts charging for freeware.10/18/2014 - 12:21pm
Matthew Wilson: the sad thing is there are trolls on both sides of this. people need to stop acting like their side is so pure.10/18/2014 - 12:19pm
MechaTama31: So, only speak out on a scandal that hasn't attracted trolls? I wouldn't hold my breath...10/18/2014 - 10:49am
Monte: I feel like GG just needs to die. The movement is FAR to tainted by hatred and BS for it to be useful for any conversation. Let GG die, and then rally behind the NEXT gaming journalism scandal, and start the conversation fresh.10/18/2014 - 10:33am
quiknkold: and we dont have a Dovakin to call a cease fire10/17/2014 - 7:37pm
quiknkold: The whole thing is Futile. Both sides are so buried deep in their trenchs that there isnt a conversation. Its just Finger Pointing, Name Calling, Doxxing, Threats. there needs to be a serious conversation, and GG isnt it.10/17/2014 - 7:37pm
quiknkold: I thought it was a good article. Jeff is right. I feel like GamerGate did destroy its message. I am for Ethics in game journalism, but man. so much hate. and its on both sides. I've seen some awful stuff spewed on twitter. Its a big reason why I exited..10/17/2014 - 7:34pm
Matthew Wilson: while he focused on gg, he did call out both sides crap.10/17/2014 - 7:18pm
Papa Midnight: That was a damn good read offered by Jeff Gertsmann.10/17/2014 - 7:17pm
Matthew Wilson: http://www.giantbomb.com/articles/letter-from-the-editor-10-17-2014/1100-5049/ deferentially a nice write up.10/17/2014 - 6:44pm
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