Silicon Sisters: Women Are Rarely in Decision-Making-Roles

July 12, 2011 -

Silicon Sisters' co-founder Brenda Bailey Gershkovitch believes that the video game industry still has a long way to go when it comes to figuring out what women want from video games. Speaking to Gamesindustry.biz from the company's Vancouver studio, Gershkovitch said the higher proportion of female gamers on platforms like the Wii and Facebook is a good thing, but still feels that women are still being short-changed when it comes to gaming experiences that fully appeal to them.

"There are a lot of examples of successful games in the casual and social sphere that are connecting with women," she said. "We know the numbers: over 50 percent of casual players are women, and some people are saying that on Facebook it's closer to 70 percent so, clearly, they are connecting. But how deeply? And how much are they playing?"

"These games are superficially connecting, and they're connecting because they're smaller games that don't have a huge barrier to playing them. In that way there's some success, but in terms of real gameplay and real mechanics designed for women, I don't think we've solved that yet."

Gershkovitch went on to say that during her career working for other game studios, she was often one of only two or three women in a group of 40. Being in the minority means having less of an influence on the games that are made by these studios.

Gershkovitch's comments were echoed by Clint Hocking earlier this month in a recent column for Edge magazine, and Silicon Sisters' COO Kirsten Forbes said that they have been following that conversation with great interest.

"We're trying to build games with a female sensibility," Gershkovitch added. "It's not impossible that men can build games for women, of course, but most men that go into video games build games that they want to play - not as much games for their sisters."

"My point of view is that most of that has been done from a male perspective, and I think it's important to ask what those games might have looked like if there had been females in design decision-making roles. That's a really crucial missing piece. You have women on teams, but rarely in decision-making roles. That's the idea we wanted to play with: what would that look like?"

Gershkovitch admits that no one has really figured all of this out. She suggests that the "development process is iterative," so every new game is based  in part on the games that came before it.

"You look at the games that are being made and you made additions to that; you take a mechanic from this game or an idea from that game and add a different narrative. Everything is building on something else."

Gershkovitch is also concerned that the majority of games for women are too shallow to hold their interest for long, but says that the first studio to properly serve the audience will be reap the rewards.

"We developed something we call the Girl's Gaming Bible. We were able to identify particular things that mainly girls enjoy. There are a number of them, and some are checked off in social and casual realms... [but] there's a whole bunch that aren't, and I think the games that can include those things - that can create a much deeper connection to women and girls - will be hugely successful, whether smaller games or AAA games."

"There is real science behind the reasons why women are or aren't connecting with games. We're trying to understand it all and see what applies."

Source: GameIndustry.biz


 
Forgot your password?
Username :
Password :

Poll

Which group is more ethically challenged?:

Shout box

You're not permitted to post shouts.
MattsworknameNot sure if your being sarcastic, or if you joined up with EA's marketing department07/06/2015 - 4:01am
Andrew EisenI don't know, maybe a heaping, helping of DRM is the panacea for all that ails Konami.07/06/2015 - 1:24am
MattsworknameThe only thing thats gonna save them andrew , is walking back all the stupid they have been doing lately. At this point , ithink they did to much damage to there brand to survive07/06/2015 - 12:42am
PHX Corphad there been a sonic 4 episode 3, I would Buy it on Steam, Xbox 360 and PS3 right away07/05/2015 - 10:10pm
Andrew EisenWell, what if Konami released MGS 5 with a mandatory $60 plastic peripheral? Do you think that would help?07/05/2015 - 8:09pm
MattsworknameI dont think so, I think that between the lose of iga, kojima, and so forth, i think MGS 5 will be less succesfull then they think, and tha will spell there end.07/05/2015 - 7:08pm
Andrew EisenI'm sure the Metal Gear micro-transactions will keep 'em afloat!07/05/2015 - 6:58pm
MattsworknameKonami is dying, slowly, surely, inevitably. Capcom is in the same situation, and I think that if they don't get there respective acts together, there going to pull a thq and sell off all there IP.07/05/2015 - 6:51pm
Andrew EisenHowever, if you have a gaming PC and like PC gaming, the Wii U is arguably the best console you could get (unless you just don't care for Nintendo's games, of course).07/05/2015 - 6:07pm
Andrew EisenAnyway, if the Wii U is your only gaming platform, yeah, you're missing out on a ton of great stuff.07/05/2015 - 6:06pm
Andrew EisenMatthew is referring to my latest video, if anyone's wondering. https://www.youtube.com/watch?v=FkuL1UVHYJA07/05/2015 - 6:00pm
Matthew Wilson@AE the wiiu may have the best exclusives among consoles, but lack of third party support kills it. now if we want to play the exclusives game, the pc wins, not just in numbers,but some of the best games I have played.07/05/2015 - 5:53pm
Andrew EisenPic of the pack with measurements: https://twitter.com/paulfeig/status/61768231705475481607/05/2015 - 5:38pm
Andrew EisenThis is really cool to see. Ghostbusters director helping out cosplayers with prop pics. Here's the thrower with measurements: https://twitter.com/paulfeig/status/61735089365938995307/05/2015 - 5:37pm
Matthew Wilsonhttps://www.youtube.com/watch?v=2lMLRIwiB_c a very interesting video. by Unseen64 Tamaki. the video covers how project hammer fell apart.07/05/2015 - 3:43pm
Andrew EisenImagine if Nintendo started charging for the Super Guide feature it has in some of it's games. That's what the MGS microtransactions sound like to me.07/05/2015 - 12:36pm
PHX Corphttp://www.gamesradar.com/konami-mgs-5s-microtransactions-and-future-franchise/ Konami explains MGS 5's microtransactions & what happens after Koj07/05/2015 - 12:21pm
Andrew EisenFinished Gone Home last night. Really enjoyed that game. Very different. Definitely not for everyone though.07/05/2015 - 11:00am
InfophileI know the ZE series was in the red in Japan, but international series boosted it to profitability. That may not mean it's more profitable in the west, but it does mean ZE3 wouldn't exist without the western market.07/04/2015 - 7:54am
Consterwhy aren't "Video game players" an option on the poll? :P07/04/2015 - 5:19am
 

Be Heard - Contact Your Politician