Analyst Predicts 11 Million Sales for Battlefield 3 in First Year

July 23, 2011

Analyst firm Cowen & Company has raised first-year sales estimates for EA's Battlefield 3 from 8 million to 11 million, after noting vigorous pre-order numbers. The firm said that the game is already benefiting from an extensive marketing campaign (some estimate that EA is spending around $50 million to promote the game prior to launch) ahead of its October release on Xbox 360, Ps3, and PC; and it is seeing pre-orders for Battlefield 3 "comparable" to Call of Duty Black Ops' numbers from last year.

The firm also commented on Star Wars: The Old Republic and the market’s reaction to a planned beta test. Yesterday Electronic Arts began taking pre-orders for the game and announced a beta for sometime in September ahead of its expected holiday release. For some reason this caused shares in EA to take a small hit.

"We would have expected this to be greeted as good news, since a 2012 launch appears unlikely, but the mildly negative reaction by ERTS shares yesterday suggests investor expectations for the game are quite high," commented Cowen & Company.

They go on to predict that the game will launch in December, rather than October.

Source: GameIndustry.biz

 
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Andrew Eisen: Okay, fixed. For really reals this time!06/19/2013 - 12:42am
Sleaker: @AE The actual link to the pay what you want is www.indiegamestand.com not desura. You seem to infer where it's at but never posted a link.06/19/2013 - 12:01am
Andrew Eisen: LEGO: The Movie! www.youtube.com/watch?v=lPnY2NjSjrg06/18/2013 - 9:39pm
Zen: http://www.airforcetimes.com/article/20130614/OFFDUTY02/306140030/New-Xbox-sin-against-all-service-members-06/18/2013 - 7:33pm
Zen: Been out for a few days, but has anyone brought up the possible ban on Xbox One on military bases because of security concerns that it could be a listening device by Commanders?06/18/2013 - 7:33pm
Andrew Eisen: Sleaker - Fixed.06/18/2013 - 6:34pm
MechaTama31: CMiner: Another issue is that every camera/webcam combination is going to be pretty different, in terms of the software/hardware exploits available. A homogenous hardware/software combo like a console, in millions of homes, will be a much juicier target.06/18/2013 - 6:31pm
Sleaker: Vox pay what you want link is busted.06/18/2013 - 6:27pm
ZippyDSMlee: Mics have to breath put tape over it.06/18/2013 - 6:25pm
NyuRena: You nailed it James! Yikes..06/18/2013 - 1:56pm
james_fudge: With MS willing to share with the government, an always listening device should give everyone pause.06/18/2013 - 1:37pm
james_fudge: you can't turn off the Microphone on the Kinect and it has to be plugged in. It's not rocket science.06/18/2013 - 1:35pm
E. Zachary Knight: The Humble Bundle Guys just don't like me having money in my pocket do they? https://www.humblebundle.com/06/18/2013 - 1:12pm
E. Zachary Knight: CMiner, I know that my Android camera is off unless I am using an application that turns it on. Same with the microphone.06/18/2013 - 12:38pm
CMiner: Can you turn off the camera on an iPhone? Like, -really- turn it off, not just change a setting that -tells- you the camera is off?06/18/2013 - 12:13pm
james_fudge: when they make it a requirement, yes they are06/18/2013 - 12:10pm
CMiner: I just don't think Microsoft bears any more (or less) responsibility for privacy with its Kinect camera than do the makers of laptops or smartphones with integrated cameras.06/18/2013 - 12:00pm
Imautobot: The ability to operate the console without the camera is key. It's a peripheral, not directly integrated into the console, and yet it behaves as if it is. Thankfully I don't have kids, and won't have an Xbone either.06/18/2013 - 11:49am
CMiner: Oh, I agree that the decision to make the kinect mandatory/always listening is terrible.06/18/2013 - 11:48am
E. Zachary Knight: CMiner, and the easier the provider makes to do such things, the better. The fact that the XBone will not even funtion without it plugged in and turned on in some fashion makes a world of difference from a PC Webcam.06/18/2013 - 11:38am
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