Analyst Predicts 11 Million Sales for Battlefield 3 in First Year

July 23, 2011 -

Analyst firm Cowen & Company has raised first-year sales estimates for EA's Battlefield 3 from 8 million to 11 million, after noting vigorous pre-order numbers. The firm said that the game is already benefiting from an extensive marketing campaign (some estimate that EA is spending around $50 million to promote the game prior to launch) ahead of its October release on Xbox 360, Ps3, and PC; and it is seeing pre-orders for Battlefield 3 "comparable" to Call of Duty Black Ops' numbers from last year.

The firm also commented on Star Wars: The Old Republic and the market’s reaction to a planned beta test. Yesterday Electronic Arts began taking pre-orders for the game and announced a beta for sometime in September ahead of its expected holiday release. For some reason this caused shares in EA to take a small hit.

"We would have expected this to be greeted as good news, since a 2012 launch appears unlikely, but the mildly negative reaction by ERTS shares yesterday suggests investor expectations for the game are quite high," commented Cowen & Company.

They go on to predict that the game will launch in December, rather than October.

Source: GameIndustry.biz


 
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Goth_SkunkThe only thing not worth talking about, is what shouldn't be talked about.07/01/2015 - 7:47pm
Goth_Skunk@Infophile: It could be a reason, if I were wrong. I'm not.07/01/2015 - 7:44pm
PHX Corphttp://kotaku.com/steam-players-take-justice-into-their-own-hands-virtua-1715215648 anyone seen this, Steam Players Make Their Own Justice, Virtually Imprison Troll07/01/2015 - 7:17pm
Andrew EisenHeh, just had our (IGN's) journalistic integrity called into question over two typos on one of the Wikis (which are editable by the readers).07/01/2015 - 6:08pm
Matthew Wilson@tech this isnt the only stupid tax in recent months though. they were adding a commuter tax as well. if they continue doing crap like this, they will run in to the same issues as Detroit.07/01/2015 - 5:34pm
TechnogeekI guess we can give Chicago credit for diversifying their portfolio of corruption, although they've still got a lot of work before they retake that crown from Louisiana.07/01/2015 - 5:29pm
TechnogeekEh, cities abusing taxation power for their own game isn't really a "Detroit" thing so much as a "corrupt small town" thing.07/01/2015 - 5:29pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/chicago-netflix-customers-your-bill-is-about-to-up-9-percent/ Chicago wants to become the new Detroit so be it.07/01/2015 - 4:58pm
InfophileAnd also, she said "anyone," but she also said "probably." This means there's a subset for whom the "you shouldn't write it" doesn't apply.07/01/2015 - 4:47pm
InfophileGoing back a bit: "As I believe there is no justification, there is no reason for me to continue reading." - One reason to read might be to find out if you're wrong about there being no justification for it.07/01/2015 - 4:45pm
Andrew EisenRead it here: http://www.zenofdesign.com/getting-diversity-to-speak/07/01/2015 - 4:42pm
Andrew EisenFormer Bioware dev, Damion Schubert, offers an interesting thought on diversity in the industry. Not only is it important to have, it's important to make sure they feel comfortable offering their perspective.07/01/2015 - 4:40pm
Andrew EisenHeh, I did consider it!07/01/2015 - 4:37pm
Craig R.Aww, video gamer players wasn't an option for the poll?07/01/2015 - 4:33pm
KaylaKazeI think the problem here is certain people don't know what "shouldn't" means, even after it's been explained to them half a dozen times.07/01/2015 - 4:19pm
Andrew EisenWhat if creators heard our feedback, agreed with it and then... oh god... made a better show? The HORROR!!!07/01/2015 - 4:13pm
Andrew EisenI mean, next thing you know they'll make a YouTube video. A YOUTUBE VIDEO!!!07/01/2015 - 4:07pm
Andrew EisenHow DARE anyone write an opinion suggesting that people who suck at something might consider a better way to accomplish the same thing or improve so they suck less. The NERVE!07/01/2015 - 4:06pm
Goth_SkunkYes, but we complain about it amongst ourselves, we shake our heads, we sigh, shrug our shoulders and say 'oh well, what can you do?' We don't write articles for Wired and say 'Anyone can write about X, but should they? Probably not.'07/01/2015 - 3:57pm
Andrew EisenMy favorite is: "Zoom and enhance!"07/01/2015 - 3:55pm
 

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