Take-Two Wants to Use Social Gaming to 'Build Bridges' to AAA Franchises

July 22, 2011 -

Is the Grand Theft Auto franchise heading to Facebook and other social networks? Probably at some point, along with Take-Two's other high profile franchises, but at this point the company is dipping its toes into the waters. Speaking to IndustryGamers, Take-Two COO Karl Slatoff says that the recent launch of Civilization World on Facebook is the beginning of a larger strategy that will ultimately see social and traditional game spaces converging ever so slightly.

"So to us it’s about building bridges - building bridges to engage and expand our audience base for our existing triple-A franchises," Slatoff said. "I think you’re going to see a little bit more out of that title in terms of converging the two worlds. I do think as the platforms get more sophisticated, there will be some convergence, but as of now, our strategy as it relates to social networks... I’ve said it before and I’ll say it again, we are platform agnostic and we are focused on compelling, engaging triple-A experiences. So [we believe in the experience] where you sort of sit forward and you’re playing for hours and you’re really engaged in it, and we’re going to develop for every platform - even if it’s an online platform - that can support that kind of experience. To date, social networks have not really been able to support that kind of experience. At least we haven’t seen that kind of iteration."

The publisher wants to use the social gaming space to open up its IP to a larger audience.

"So for us, it’s a very interesting space. It’s an ability for us to build an audience for our franchises potentially, and if we can push the edge of those platforms, which we’re known to do - I mean we’re constantly pushing - what can we do on the platform? What more can the platform do? How can we push it using our intellectual property? You’re going to see us doing that. And I think with Civilization World...it does take things to a new level. So to us it’s about building bridges - building bridges to engage and expand our audience base for our existing triple-A franchises. And if we can make a few bucks in the meantime, that’s fantastic," he said.

Source: IndustryGamers


 
Forgot your password?
Username :
Password :

Poll

Will an M rating hurt Batman: Arkham Knight's sales?:

Shout box

You're not permitted to post shouts.
Matthew WilsonThis is a interesting long form article about xbox live since halo 2. http://www.polygon.com/a/the-second-generation-of-xbox-live/page-102/26/2015 - 6:01pm
ConsterJust take pride in joining the group of net neutrality nations, even if it's only temporarily.02/26/2015 - 1:24pm
Matthew Wilsonfcc passed net neutrality. now lets hope they dont screw up the details. ps I am not holding my breath on that one.02/26/2015 - 1:03pm
ZippyDSMleeIf I could stand blizz I would do what I do in Facebook and use zippy, they can screw off if they do not like it.02/26/2015 - 9:31am
Michael ChandraAh. Now THIS is a good reason to not want to enable RealID: Anyone with your email can try adding you as a friend, leading to complications if they find out you're using it but declining their request.02/26/2015 - 5:15am
Michael Chandra(Also, why the hell would you not announce this?? Now people think they got a bug.)02/26/2015 - 5:11am
Michael ChandraThe only argument against the second that I've read so far is 'I'm afraid I'd accidentally RealID instead of BattleTag someone'. How secure are the RealID databases anyway?02/26/2015 - 5:10am
Michael ChandraIt's a silly argument detracting from the two main issues: Is this safe (so RealID only enabled but not given out through twitter in any way) and is it problematic to force people to 'use' RealID without actually sharing it with others?02/26/2015 - 5:10am
Michael ChandraGot to love how people immediately bring up 'yeah I don't see a problem with using my real name, it's not as if people can find me with it'. Maybe not you, but that doesn't mean others cannot be found.02/26/2015 - 5:08am
Michael ChandraSo apparently it's because they wanted to tie it to Parental Controls and didn't want to make a separate parental control for it due to that taking effort.02/26/2015 - 5:03am
ZippyDSMleeWhy do they have billing account name and user name confused? Never understood that....02/26/2015 - 3:29am
Matthew Wilsonhttp://www.bloomberg.com/news/articles/2015-02-25/google-s-computers-learn-to-play-video-games-by-themselves that is fairly impressive.02/25/2015 - 9:21pm
MechaCrashA universal ID among all of your characters across all games is a good idea. Making it use your real name instead of a screen name of your choosing is a horrible idea.02/25/2015 - 5:45pm
Michael ChandraThey also said posting on the forums was optional. To be honest, I really do NOT get why you'd introduce a new feature, brag about it and then secretly put a lock on it.02/25/2015 - 4:52pm
InfophileTwitter integration is a lot more optional than the forums (which was the last place they tried to enforce real names). So I don't see the backlash being as strong this time, especially since they aren't adding the requirement to an existing service02/25/2015 - 12:59pm
Michael ChandraIn the Real ID info, it's an optional thing for friends. Enforcing its usage for tweeting seems rather unnecessary.02/25/2015 - 12:14pm
ZippyDSMleenothing like a a few crashes inbetween moveing 400gb of data....02/25/2015 - 12:09pm
Michael ChandraOkay, so Blizzard's memory officially only goes back four years, as they cannot remember the backlash last time they tried forcing people to use their real names.02/25/2015 - 12:09pm
IvresseOnly context I can provide at the moment is the response from Blizz customer service: https://twitter.com/BlizzardCSEU_EN/status/57060293549676544402/25/2015 - 11:31am
PHX Corp@Craig R. I'm still testing Windows 10 Technical Preview as a consumer in advance of the final build02/25/2015 - 11:30am
 

Be Heard - Contact Your Politician