Take-Two Wants to Use Social Gaming to 'Build Bridges' to AAA Franchises

July 22, 2011 -

Is the Grand Theft Auto franchise heading to Facebook and other social networks? Probably at some point, along with Take-Two's other high profile franchises, but at this point the company is dipping its toes into the waters. Speaking to IndustryGamers, Take-Two COO Karl Slatoff says that the recent launch of Civilization World on Facebook is the beginning of a larger strategy that will ultimately see social and traditional game spaces converging ever so slightly.

"So to us it’s about building bridges - building bridges to engage and expand our audience base for our existing triple-A franchises," Slatoff said. "I think you’re going to see a little bit more out of that title in terms of converging the two worlds. I do think as the platforms get more sophisticated, there will be some convergence, but as of now, our strategy as it relates to social networks... I’ve said it before and I’ll say it again, we are platform agnostic and we are focused on compelling, engaging triple-A experiences. So [we believe in the experience] where you sort of sit forward and you’re playing for hours and you’re really engaged in it, and we’re going to develop for every platform - even if it’s an online platform - that can support that kind of experience. To date, social networks have not really been able to support that kind of experience. At least we haven’t seen that kind of iteration."

The publisher wants to use the social gaming space to open up its IP to a larger audience.

"So for us, it’s a very interesting space. It’s an ability for us to build an audience for our franchises potentially, and if we can push the edge of those platforms, which we’re known to do - I mean we’re constantly pushing - what can we do on the platform? What more can the platform do? How can we push it using our intellectual property? You’re going to see us doing that. And I think with Civilization World...it does take things to a new level. So to us it’s about building bridges - building bridges to engage and expand our audience base for our existing triple-A franchises. And if we can make a few bucks in the meantime, that’s fantastic," he said.

Source: IndustryGamers


 
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TechnogeekYet, you're going to be hard-pressed to find anyone other than insecure 2EDGY4U teenagers seeing it as anything other than an extremely fun game.05/25/2015 - 8:36pm
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ZippyDSMleeWell it could be worse, like skyrim out of the box, a shame DAI dose not have that level of editing...05/25/2015 - 5:58pm
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ZenEvery market has horrible people...but being like this towards all of them in a group is not a way to garner support and can make people more hostile towards you. Ironically his response was to someone that wanted to state a disagreement, but worded it05/25/2015 - 4:22pm
Goth_SkunkAs demonstrated by Ian's remarks, that 'market of possible fans' is apparently negligible.05/25/2015 - 4:18pm
Zeninformation while other versions had everything talked about openly.05/25/2015 - 4:15pm
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Goth_SkunkOh wow. That's not even misquoted, he actually said that. Though for additional context in previous pages, he truly does not think highly of Nintendo console owners, and claims that in the industry, he's not alone.05/25/2015 - 4:12pm
ZenI also took a screenshot of the statement in case it is taken down (via my Twitter): https://twitter.com/zenspath/status/60293960536562483205/25/2015 - 4:05pm
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Goth_SkunkAdditionally, Steam is a platform whereby these novice devs can showcase what they were able to put together and see what kind of feedback they can get from the community.05/25/2015 - 3:44pm
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Goth_SkunkI disagree. I think that for novice developers, this tactic still at a fundamental level teaching someone the ins and outs of video game development.05/25/2015 - 3:41pm
PHX Corp@MW There are things that developers are doing that drive me up the Wall as a consumer, reused Unity assets is no Exception to said rule05/25/2015 - 2:17pm
 

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