Take-Two Wants to Use Social Gaming to 'Build Bridges' to AAA Franchises

July 22, 2011 -

Is the Grand Theft Auto franchise heading to Facebook and other social networks? Probably at some point, along with Take-Two's other high profile franchises, but at this point the company is dipping its toes into the waters. Speaking to IndustryGamers, Take-Two COO Karl Slatoff says that the recent launch of Civilization World on Facebook is the beginning of a larger strategy that will ultimately see social and traditional game spaces converging ever so slightly.

"So to us it’s about building bridges - building bridges to engage and expand our audience base for our existing triple-A franchises," Slatoff said. "I think you’re going to see a little bit more out of that title in terms of converging the two worlds. I do think as the platforms get more sophisticated, there will be some convergence, but as of now, our strategy as it relates to social networks... I’ve said it before and I’ll say it again, we are platform agnostic and we are focused on compelling, engaging triple-A experiences. So [we believe in the experience] where you sort of sit forward and you’re playing for hours and you’re really engaged in it, and we’re going to develop for every platform - even if it’s an online platform - that can support that kind of experience. To date, social networks have not really been able to support that kind of experience. At least we haven’t seen that kind of iteration."

The publisher wants to use the social gaming space to open up its IP to a larger audience.

"So for us, it’s a very interesting space. It’s an ability for us to build an audience for our franchises potentially, and if we can push the edge of those platforms, which we’re known to do - I mean we’re constantly pushing - what can we do on the platform? What more can the platform do? How can we push it using our intellectual property? You’re going to see us doing that. And I think with Civilization World...it does take things to a new level. So to us it’s about building bridges - building bridges to engage and expand our audience base for our existing triple-A franchises. And if we can make a few bucks in the meantime, that’s fantastic," he said.

Source: IndustryGamers


 
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Infophile(cont'd) discriminatory. This can only be done for protected classes which are outlined in law (race, sex, religion, ethnicity everywhere, sexual orientation in some states). So, a gay person could be fired because they're gay and have no recourse there.07/07/2015 - 7:27am
Infophile@Goth: See here: http://www.snopes.com/politics/sexuality/firedforbeinggay.asp for a good discussion on it. Basically, the problem is that in the US, most states allow at will firing, and it's the burden of the fired person to prove the firing was ...07/07/2015 - 7:25am
Goth_SkunkAssuming that's true, then that is a fight worth fighting for.07/07/2015 - 6:58am
Yuuri@ Goth_Skunk, in many states being gay is not a protected status akin to say race or religion. It's also in the "Right to work" states. Those are the states where one can be fired for any reason (provided it isn't a "protected" one.)07/07/2015 - 6:07am
Goth_Skunkregarded as a beacon of liberty and freedom that is the envy of the world, would not have across-the-board Human Rights laws that don't at the very least equal those of my own country.07/07/2015 - 5:47am
Goth_SkunkI find that hard to believe, Infophile. I have difficulty believing employers can *still* fire people for being gay. I would need to see some evidence that this is fact, because as a Canadian, I can't believe that the United States,07/07/2015 - 5:46am
InfophileFor that matter, even women don't yet have full legal equality with men. The US government still places limits on the positions women can serve in the military. And that's just the legal side of things - the "culture wars" are more than just laws.07/07/2015 - 5:43am
InfophileAnd that's just LGB issues. Get ready for an incoming battle on rights for trans* people. And then after that, a battle for poly people.07/07/2015 - 5:41am
InfophileA battle's been won. In many states employers can still fire people for being gay. And in many states, parents can force their children into reparative therapy to try to "fix" being gay. Those battles still need to be fought.07/07/2015 - 5:40am
Goth_Skunkand now they've switched to battles that don't need to be fought.07/07/2015 - 5:37am
Goth_SkunkIn my opinion, it was the final legal hurdle denying homosexual couples final and recognized statuses as eligible spouses. But even though this war's been won, some people are still too keen to keep fighting battles,07/07/2015 - 5:28am
Goth_SkunkAnd it's a trend I don't mind seeing continue. Same-sex marriage was at long-last made definitively legal by SCOTUS, and it's about time. I'm glad it's finally happened, as it was desperately needed.07/07/2015 - 5:25am
Infophile(cont'd) It started long before that. Perhaps the American Civil War comes to mind?)07/07/2015 - 3:59am
InfophileOn Goth's linked article: Historically speaking, there may have been cycles, but remember that the left has steadily gained ground. Is there a good reason to expect that to be different this time? (Oh, and no, Culture War 1.0 wasn't with the Baby Boomers.07/07/2015 - 3:59am
Goth_Skunk"THIS VIDEO IS PROBLEMATIC:" About Social Justice Warriors, by J.T. Sexkik. Excellent video. http://ow.ly/PgGnD07/07/2015 - 3:22am
Goth_Skunkand repeats the cycle, over and over. Presently, the far left culture is overreaching, and is about to lose their stranglehold on power.07/06/2015 - 10:01pm
Goth_SkunkAs far back as the 60's, according to the writers. The culture war moves in cycles from one generation to the next. The left rebels against the right, takes over, overreaches to the point where the right rebels right back, takes over, overreaches ->07/06/2015 - 9:58pm
MattsworknameGoth, what "Comming overreach" , the media and goverment have been overreaching for years07/06/2015 - 9:34pm
MattsworknameJim sterling is awesome ,dont always agree with him, but when it came to those guys, he was dead on. Thank god for jim.07/06/2015 - 9:33pm
Goth_Skunk"Welcome to Culture War 4.0: The Coming Overreach" an excellent opinion piece by The Federalist. http://ow.ly/Pggw507/06/2015 - 9:32pm
 

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