Walmart Will Now Provide Sales Data to Research Firms

July 23, 2011 -

It only took them a decade to come around. Walmart has decided to begin providing its U.S. sales data to outside parties, including research firms we care about such as Nielsen and NPD Group. All this is according to a report in Advertising Age.

For the last 10 years, NPD has been unable to provide data for retail game sales at Walmart and its Sam's Club stores, leaving a gaping hole in the numbers that firms such as NPD provides. With access to the Walmart and Sam's Club data, NPD could provide a more detailed picture of how video games are performing at retail in the U.S.

Nielsen has said that it will start providing Walmart and Sam's Club data to its clients in "a few months." NPD has not commented officially on this story.

Source: Gamasutra


 
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SleakerAhh.. I have a feeling it's because they wanted to put up their own games on their own store.07/24/2014 - 10:56am
MaskedPixelanteRemember in 2012 when they decided to include new releases? That's when the whole service fell apart for me.07/24/2014 - 10:47am
Sleaker@MP - sold out? I thought they were always like this.07/24/2014 - 10:46am
E. Zachary KnightHowever, there are still a good number of games that have viable linux versions already and are currently in their games library that are not yet in the Linux store.07/24/2014 - 10:40am
E. Zachary KnightI for one am glad to see them finally support Linux. It has been a long time coming.07/24/2014 - 10:39am
MaskedPixelanteFrankly, I think GOG is on a quality downswing since they sold out.07/24/2014 - 10:22am
SleakerMy respect for them can't get any lower at this point, but at least they cut the bullshit I called them on back when they said it wasn't plausible to release on linux.07/24/2014 - 8:59am
SleakerGoG.com is retconning their previous 'We can't do linux support statements': http://www.gog.com/news/gogcom_now_supports_linux07/24/2014 - 8:58am
MaskedPixelantehttp://www.nerdist.com/wp-content/uploads/2014/07/WW_Cv36.jpg The new Wonder Woman design, created specifically to shut people up about Gal Gadot being too skinny to play Wonder Woman.07/24/2014 - 8:12am
InfophileVery nice article, Zen. I definitely agree that many devs won't support something unless everyone has it. So many other examples from the past, even as far back as the SNES and accessories for it like the mouse or superscope.07/24/2014 - 5:40am
ZenWrote up a story about people wanting Nintendo to drop the GamePad...and why I think it needs to stop. :) http://bit.ly/1raIQvv Let me know what you think!07/23/2014 - 10:53pm
MaskedPixelanteHey, so remember that "redeem your Sims 2 key on Origin for a free copy of the all-in-one edition" promotion? Well, it didn't work, so to make up for it, just go into your Origin profile and redeem the product key "I-LOVE-THE-SIMS" for your free Sims 2.07/23/2014 - 9:12pm
Andrew EisenThe Steam controller may have changed again. http://www.vg247.com/2014/07/23/steam-controller-valve/07/23/2014 - 6:46pm
james_fudgePlease use the comments section for bitching about specific articles :) We do read them, after all.07/23/2014 - 10:52am
Andrew EisenThat's unfair but thank you for the tip on the Reddit thread containing the Kickstarter message to backers. The article has been updated.07/23/2014 - 10:50am
SleakerHere's the message Areal backers recieved from Kickstarter: http://www.reddit.com/r/Games/comments/2beqlc/areal_kickstarter_suspended/07/23/2014 - 8:52am
Sleaker@MW - I still think Cogent/Level3 hookups were lacking prior to the comcast switch, but I do think verizon is being dumb here.07/23/2014 - 12:06am
Andrew EisenOf course it's a question. It's got a question mark and everything!07/22/2014 - 6:43pm
Matthew WilsonHate to say it, but that poll is not even a question. there is too much evidence that points to Verizon. http://www.extremetech.com/computing/186576-verizon-caught-throttling-netflix-traffic-even-after-its-pays-for-more-bandwidth07/22/2014 - 6:23pm
 

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