Ninja Metrics hopes that MMO developers will want to use their new technology to make their games better. How can it do that? According to Ninja Metrics it has created technology that allows it to track and predict the motivations of their users.
Using Ninja Metrics, developers can see what gamers did while playing a game session, how they interacted with other players, and can predict their future behavior based on all the data gathered.
"An average player spends four hours a day on World of Warcraft," Ninja Metrics co-founder Jaideep Srivastava told Gamasutra.
"If you look at direct mail or other marketing techniques, it’s targeted at an individual’s behaviour, and ignores the social influences surrounding them. If [marketers] can analyze the social influences, it allows them to better target a customer."
He also suggested that the software is not only for MMO developers; it works with Facebook and Xbox Live games.
The software was developed by Srivastava, a professor in computer science and engineering at the University of Minnesota and Dmitri Williams from University of Southern California.
Source: Gamasutra by way of GameIndustry.biz
