Ubisoft Says its DRM Strategy is a 'Success'

July 28, 2011 -

Speaking to PC Gamer in response to the recent news that the Windows PC version of Driver: San Francisco would feature an "always on" DRM scheme, Ubisoft said that its solution have proven to be very successful for the company.

An unnamed Ubisoft representative admitted to PC Gamer that it has seen "a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success."

Driver: San Francisco is out on August 30 in the US, and September 2 in Europe.

As we mentioned earlier today Driver San Francisco is just one of many PC games released by Ubisoft with "always on" DRM, and while the company is deciding on a "case-by-case" basis which titles will carry this type of DRM scheme, it is still disconcerting to gamers who have had to suffer under the yoke of that system.

Source: PC Gamer by way of Eurogamer

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Comments

Re: Ubisoft Says its DRM Strategy is a 'Success'

I actually emailed Ubi in 2010 and just now in 2011 to address the DRM issue. I got the same response both time practically word for word. It states how it doesn't hurt legit gamers etc. I replied back basically saying  either you guys are truly naive on how ineffective your DRM is or you really don't value your customers. I stated that they obviously don't give a damn about their customers so why should we give a damn about helping support your company in making a profit.

"With free speech either all of it is ok or none of it is." Kyle Broflovski

Re: Ubisoft Says its DRM Strategy is a 'Success'

wonder if they used numbers or percentage since percentage would probably show no change

Antisthenes - Observe your enemies, for they first find out your faults.

Re: Ubisoft Says its DRM Strategy is a 'Success'

You know what else reduces piracy?  Bad games.   I bet you could reduce your piracy to almost 0 people if you make a bad enough game! 

Fact is I think they may be reducing piracy, but I'm fairly sure it is also causing a loss in sales in the long run, if only because people will remember a bad time dealing with it, and not want to have to go through with that again.


Re: Ubisoft Says its DRM Strategy is a 'Success'

If that was true, then "Big Rigs - Over the Road Racing" would have never been downloaded by anyone.

Re: Ubisoft Says its DRM Strategy is a 'Success'

I think everyone's being a bit unfair, sure those questions posed in the comments are unanswered, but the statement they made was completely honest.

"a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success."

They're not saying it resulted in more sales, or that any of their customers liked it, or if it interfered with gameplay. They're being very specific with a proper if-and-then conclusion.

IF this system is intended to reduce the amount of pirated games AND the implementation of this system shows evidence of reducing piracy THEN the system is successfully preventing piracy.

The only weakness in this statement is that unless I see the data they collected, the reduction of piracy may only be correlated, and could be a result of several other factors (those games being less popular, etc.).

-Austin from Oregon

Feel free to check out my blog.

Re: Ubisoft Says its DRM Strategy is a 'Success'

They see a reduction in piracy for a good reason. Pirates don't connect to their authentication servers. It's delusional thinking. End of story.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: Ubisoft Says its DRM Strategy is a 'Success'

For what it's worth, according to the Escapist, The Pirate Bay lists Assassin's Creed: Brotherhood, minus DRM, as one of its most popular PC game downloads.

 

Andrew Eisen

Re: Ubisoft Says its DRM Strategy is a 'Success'

I see a mountain and I tell others I climbed it, so I must have climbed it!


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Ubisoft Says its DRM Strategy is a 'Success'

Well, it's such a success that I've entirely avoided their PC releases lately. Go Ubisoft!

Re: Ubisoft Says its DRM Strategy is a 'Success'

My question is how exactly they monitor piracy. And why it hasn't occurred to them that the hostility they're engendering in the community has greater potential to harm them than any amount of criminals.

Re: Ubisoft Says its DRM Strategy is a 'Success'

New DRM - always online. If they are online they can't be pirates. Clearly this means that our games have no pirates now because all the games we track have to be legit. I call bullshit on their "clear reduction".

Re: Ubisoft Says its DRM Strategy is a 'Success'

So, here's the question that they aren't going to answer: did their DRM result in a clear increase in sales?

 
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MonteThough from a business side, i would agree with the article. While it would be smarter for developers to slow down, you can't expect EA, Activision or ubisoft to do something like that. Nintnedo's gotta get the third party back.02/28/2015 - 4:36pm
MonteThough it does also help that nintendo's more colorful style is a lot less reliant on graphics than more realistic games. Wind Waker is over 10 years old and still looks good for its age.02/28/2015 - 4:33pm
MonteWith the Wii, nintnedo had the right idea. Hold back on shiny graphics and focus on the gameplay experience. Unfortunatly everyone else keeps pushing for newer graphics and it matters less and less each generation. I can barely notice the difference02/28/2015 - 4:29pm
MonteON third party developers; i kinda think they should slow down to nintendo's pace. They bemoan the rising costs of AAA gaming, but then constantly push for the best graphics which is makes up a lot of those costs. Be easier to afford if they held back02/28/2015 - 4:27pm
Matthew Wilsonhttp://www.forbes.com/sites/insertcoin/2015/02/28/the-world-is-nintendos-if-only-theyd-take-it/ I think this is a interesting op-ed, but yeah it kind of is stating the obvious.02/28/2015 - 2:52pm
prh99The government probably doesn't need an app, but I was think more along the lines of a company that was going to sell the collected info. “If you're not paying for the product, you are the product” sometimes even if you pay.02/28/2015 - 1:50pm
E. Zachary KnightWhat better way for the government to keep track of you than to get you to install an app that lets you insult the government.02/28/2015 - 11:03am
prh99No, but I looked it up and it's basically spyware. Their privacy policy says their apps tracks among other things your location and browsing habits via cookies.02/28/2015 - 8:20am
Ryan RardinHas anyone here heard of an app called iCitizen? It's basically Yelp for politicians.02/28/2015 - 5:16am
Andrew EisenAh, not linked in the way you (and everyone else) want and expect. That's true.02/27/2015 - 10:06pm
Matthew Wilsonthey are not linked in a way that tracks purchases though. the fact that they have to send a code for the other system shows that they are not linked in the way it counts.02/27/2015 - 9:39pm
Andrew EisenAccounts are already linked. Have been for quite a while. Also, Mario vs. Donkey Kong was announced as a cross-buy title during last January's Nintendo Direct.02/27/2015 - 9:25pm
Matthew Wilsonhttp://www.vg247.com/20…/…/27/olli-olli-3ds-wii-u-cross-buy/ I wounder if this is a sign that Nintendo may finally link accounts across the 3ds/wiiu in the near future.02/27/2015 - 9:18pm
prh99http://www.romanoriginals.co.uk/invt/70931?colour=Blue The dress does comes in white and blue but both have black lace and a sheer back top, I don't see gold or brown. 02/27/2015 - 8:54pm
ZippyDSMleeDungeons was a so bad so good game to me so I been keeping up with its sequel which will more of a Dungeon Keeper clone. As for pre order out of 7 preorders I was not burnt by 2... Add my contempt of most of modern game design.Ya I have all kinds of hurt.02/27/2015 - 8:40pm
MechaTama31I don't even want to know...02/27/2015 - 8:22pm
ZippyDSMleeFun? I can do fun…. I think LOL. Dungeons 2 is on preorder but not via steam... >> Hell I am breaking all kinds of personal butthurt rules to even THINK about pre order...02/27/2015 - 8:12pm
E. Zachary KnightHad some fun discussions about that dumb dress on Facebook. I opened the original picture in GIMP and sampled the colors and determined them to be Blue and Gold. People still say I am wrong.02/27/2015 - 7:41pm
ConsterTime for something completely different: #teamwhiteandgoldllama!02/27/2015 - 7:27pm
ZippyDSMleeAndrew Eisen: I'll try. ^^02/27/2015 - 5:40pm
 

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