Ubisoft Says its DRM Strategy is a 'Success'

July 28, 2011 -

Speaking to PC Gamer in response to the recent news that the Windows PC version of Driver: San Francisco would feature an "always on" DRM scheme, Ubisoft said that its solution have proven to be very successful for the company.

An unnamed Ubisoft representative admitted to PC Gamer that it has seen "a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success."

Driver: San Francisco is out on August 30 in the US, and September 2 in Europe.

As we mentioned earlier today Driver San Francisco is just one of many PC games released by Ubisoft with "always on" DRM, and while the company is deciding on a "case-by-case" basis which titles will carry this type of DRM scheme, it is still disconcerting to gamers who have had to suffer under the yoke of that system.

Source: PC Gamer by way of Eurogamer

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Comments

Re: Ubisoft Says its DRM Strategy is a 'Success'

I actually emailed Ubi in 2010 and just now in 2011 to address the DRM issue. I got the same response both time practically word for word. It states how it doesn't hurt legit gamers etc. I replied back basically saying  either you guys are truly naive on how ineffective your DRM is or you really don't value your customers. I stated that they obviously don't give a damn about their customers so why should we give a damn about helping support your company in making a profit.

"With free speech either all of it is ok or none of it is." Kyle Broflovski

Re: Ubisoft Says its DRM Strategy is a 'Success'

wonder if they used numbers or percentage since percentage would probably show no change

Antisthenes - Observe your enemies, for they first find out your faults.

Re: Ubisoft Says its DRM Strategy is a 'Success'

You know what else reduces piracy?  Bad games.   I bet you could reduce your piracy to almost 0 people if you make a bad enough game! 

Fact is I think they may be reducing piracy, but I'm fairly sure it is also causing a loss in sales in the long run, if only because people will remember a bad time dealing with it, and not want to have to go through with that again.


Re: Ubisoft Says its DRM Strategy is a 'Success'

If that was true, then "Big Rigs - Over the Road Racing" would have never been downloaded by anyone.

Re: Ubisoft Says its DRM Strategy is a 'Success'

I think everyone's being a bit unfair, sure those questions posed in the comments are unanswered, but the statement they made was completely honest.

"a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success."

They're not saying it resulted in more sales, or that any of their customers liked it, or if it interfered with gameplay. They're being very specific with a proper if-and-then conclusion.

IF this system is intended to reduce the amount of pirated games AND the implementation of this system shows evidence of reducing piracy THEN the system is successfully preventing piracy.

The only weakness in this statement is that unless I see the data they collected, the reduction of piracy may only be correlated, and could be a result of several other factors (those games being less popular, etc.).

-Austin from Oregon

Feel free to check out my blog.

Re: Ubisoft Says its DRM Strategy is a 'Success'

They see a reduction in piracy for a good reason. Pirates don't connect to their authentication servers. It's delusional thinking. End of story.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: Ubisoft Says its DRM Strategy is a 'Success'

For what it's worth, according to the Escapist, The Pirate Bay lists Assassin's Creed: Brotherhood, minus DRM, as one of its most popular PC game downloads.

 

Andrew Eisen

Re: Ubisoft Says its DRM Strategy is a 'Success'

I see a mountain and I tell others I climbed it, so I must have climbed it!


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Ubisoft Says its DRM Strategy is a 'Success'

Well, it's such a success that I've entirely avoided their PC releases lately. Go Ubisoft!

Re: Ubisoft Says its DRM Strategy is a 'Success'

My question is how exactly they monitor piracy. And why it hasn't occurred to them that the hostility they're engendering in the community has greater potential to harm them than any amount of criminals.

Re: Ubisoft Says its DRM Strategy is a 'Success'

New DRM - always online. If they are online they can't be pirates. Clearly this means that our games have no pirates now because all the games we track have to be legit. I call bullshit on their "clear reduction".

Re: Ubisoft Says its DRM Strategy is a 'Success'

So, here's the question that they aren't going to answer: did their DRM result in a clear increase in sales?

 
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quiknkoldhttp://www.nichegamer.net/2014/09/real-gamedevs-sound-off-regarding-the-gamergate-controversy/09/19/2014 - 8:35am
MaskedPixelanteMeanwhile, in news that actually DOES matter, Scotland voted "NO" to Scottish independance.09/19/2014 - 8:20am
ConsterSeriously? "We shouldn't make a new hashtag - it's better to associate ourselves with psychos than to decrease our visibility"?09/19/2014 - 7:54am
Michael ChandraI forget what it is exactly, but there already is another hashtag that some use, exactly to separate themselves from the abusive behaviour. So don't bother lying to me.09/19/2014 - 7:06am
quiknkold2 to 3 or more09/19/2014 - 6:53am
quiknkoldMichael Chandra : I'll say this. The only reason they havent used another hashtag is because it would look like a form of dividing the arguement. Using another Hashtag has come up, and they feel like if they made a new hashtag, it'll split the debate from09/19/2014 - 6:53am
Michael ChandraYou want a debate? Build a wall between you and the poisoned well. Make clear you despise it, despise the behaviour. Then get into the other issues you are troubled with, and don't say a single word again about the poisoned well.09/19/2014 - 3:46am
Michael ChandraAnd someone claiming #notyourshield was to be taken serious, when chatlogs show they wanted it going to hide even more harassment behind? Yeah, not buying a word you're saying. You poisoned your own well.09/19/2014 - 3:45am
Michael Chandraallegedly fired over giving a game a mediocre review and the company threatened to pull ads? Sorry but I ain't buying this.09/19/2014 - 3:45am
Michael ChandraBut people arguing this is horrible and just about ethics, even though there's very little support that journalistic integrity was actually violated here, while they never spoke up when a journalist was09/19/2014 - 3:43am
Michael ChandraIf people start with condemning the way GamersGate was used as a misdirection, then use a better hashtag, that would work in convincing me they mean it.09/19/2014 - 3:43am
Andrew EisenOoo, this one came down to the wire! https://www.kickstarter.com/projects/749082525/nefarious09/19/2014 - 1:03am
Andrew EisenI don't doubt that many are truly interested in journalistic integrity. The problem I'm often seeing is they seem to have no idea how or where to talk about it.09/18/2014 - 11:46pm
Andrew EisenDidn't word that well. Busy at work. I've seen people claim that GamerGate is solely about ethics and transparency in games journalism and then go on to show that what they're really after is silencing those who talk about gender issues in games.09/18/2014 - 11:45pm
Kronodebate. Becaus apparently people who only post on Reddit are supposed to police twitter before they're allowed to question anything about the people involved.09/18/2014 - 10:40pm
KronoI highly doubt many, if any are using journalistic integrity as a cover for harassment. The people harassing are essentially trolls. They aren't interested in subtle. More often it's othe other way around. People use "but X is being harassed" to shut down09/18/2014 - 10:38pm
Andrew EisenAnd exacerbating everything is the fact that all the cries of ethics violations have been obnoxious and easily proven false.09/18/2014 - 8:59pm
Andrew EisenProblem is, I would imagine, the sheer number of people who are using journalistic integrity as a cover for their harassing actions or only bringing it up on the false pretense of journalistic integrity.09/18/2014 - 8:47pm
Andrew EisenHaving said that, I can certainly see how one would be frustrated if they truly just wanted to talk about journalistic integrity and someone said they were one of the people harassing Sarkeesian, Quinn and others (though I've seen no examples of that).09/18/2014 - 8:44pm
KronoThat's been the common refrain, that talk of journalism ethics is just an excuse to harass people.09/18/2014 - 8:44pm
 

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