Ubisoft Using 'Always On' DRM for Driver: San Francisco PC

July 28, 2011 -

Ubisoft announced that it has decided to use an "always on" digital rights management (DRM) scheme for the Windows PC version of its upcoming action racing game, Driver: San Francisco. The publishers has gone back and forth on its DRM schemes - mostly because PC gamers hate the "always on" DRM scheme because it requires them to always be connected to a server in order to play a game.

"I can confirm that the PC version of Driver San Francisco will require an online connection to play in both single player and multiplayer modes," said Ubisoft public relations representative Dominic DiSanti told Giant Bomb.

Some past Ubisoft games that used the much hated scheme included Assassin's Creed II and Splinter Cell: Conviction. Inevitably the company got rid of the DRM with subsequent patches. The company also used a similar method for Assassin's Creed: Brotherhood, which required a login.

Meanwhile, the console versions of Driver: San Francisco will require users to activate Uplay in order to access the multiplayer. This is Ubisoft's method for an "online pass," which adds (we would guess) an additional cost if you buy the game used because you'll have to purchase a code to play multiplayer.

"When we first introduced the connection requirement last year, we stated that our decision to implement it into our PC titles would be considered on a case by case basis and this remains true," said DiSanti. "We will assess each future PC title and strive to offer the best gameplay experience possible while also ensuring that we are protecting the amazing work and effort of our talented creative teams."

Source: Giant Bomb

Posted in

Comments

Re: Ubisoft Using 'Always On' DRM for Driver: San Francisco PC

Sure, it pissed off customers and failed to actually stop piracy before, but hey, third time's the charm, right?

Re: Ubisoft Using 'Always On' DRM for Driver: San Francisco PC

"[...] our decision to implement it into our PC titles would be considered on a case by case basis [...]"

And our decision to purchase your PC titles will be considered similarly. I honestly just don't trust this stuff. It's only a short step for that DRM to become monitoring, or something worse. I'm sure it uses almost no bandwidth right now, but with bandwidth caps common in Canada and spreading in US, it's something that could become a minor issue.

And of course, this is on top of all the other problems with DRM. Ultimately all of that is moot; as a customer, I have no interest in being treated like a criminal.

Re: Ubisoft Using 'Always On' DRM for Driver: San Francisco PC

I've said this before. If you can think of a way to prevent piracy altogether, at the same time giving zero inconvenience to legitimate buyers, I'm sure we'd all love to hear it.

I've always been of the mind that if it wasn't for piracy, there wouldn't be any DRM measures like that in the first place.

Re: Ubisoft Using 'Always On' DRM for Driver: San Francisco PC

The best you can do is make the purchased product a far more attractive option than the pirated one. For example, if you have to go "always online", then have a good reason for it other than "IP Protection". For example, have dynamic content generated by the server which may change each week or other bonuses that paid customers get alongside their product. Having a single player game with multiplayer-like requirements of being online all the time is silly (and not feasible for some people). Adding unwanted DRM does the complete opposite of what customers desire and may turn legit buyers towards using cracks if their game does not work as intended.

 

On the other hand, it "delays" piracy past the street date (and possibly a few weeks more) all of which would be the peak time for sales. This is pretty much what Ubisoft liked (AC2 and that new Prince of Persia game weren't fully cracked until about a month later). However, after a crack is released, the DRM has run its course and really should be stripped or at least toned down.

Re: Ubisoft Using 'Always On' DRM for Driver: San Francisco PC

You know, I could probably get behind some of the more byzantine DRM practices out there (like the 'always on' verification) if there was a promise that, should the DRM be hacked, retail versions will be patched to reduce the intrusion of the DRM to a level equivalent to that of the cracked versions of the game.

I doubt any company would agree to that, but it would be an excellent good-will gesture, reflecting on the idea that DRM isn't meant to inconvenience legitimate customers.

Re: Ubisoft Using 'Always On' DRM for Driver: San Francisco PC

That's all well and good, and on the surface it makes sense. If rats are eating your food, set rat traps; it has a 'if A, then B' kind of logic to it.

But the reality is, piracy cannot be prevented, because data is not a physical object. All of the platforms which have avoided piracy for any length of time have always been for physical reasons, and they've always been overcome eventually -- just sometimes after the product life was up.

Yes, it's a problem, and I *do* feel for Ubisoft. But I am also a game developer, and I'm aware of this problem in the business. The practical reality is, you can't stop it outright, so don't. Put an obstacle in the way (like CD keys or Steam Authentication, or Disc Verification, or whatever), so that users can't just copy everything out of the box -- and the bulk of them won't.

You can also explore OTHER working models that sidestep the problem, like account-linked gaming (such as WoW) or micro-transactions, or ad-supported gaming, or sponsered productions. Yes, these can all be done badly too, but you have to pick your evil.

What you're missing here is that DRM like what Ubisoft is using here is the Big Brother approach. Some people commit crimes, so we're just watch EVERYBODY to make sure no one does anything wrong. It makes sense on the surface, but it's a gross violation of privacy, and makes things worse for your legitimate customers.

Ultimately, it will not stop pirates from getting your game; I'd be surprised if the DRM wasn't cracked within 24 hours of the game's launch. And then you're pissing on your customers, while the Pirates walk away with your game, no strings attached -- then what was the point?

 
Forgot your password?
Username :
Password :

Poll

Will Code Avarice's Paranautical Activity make its way back onto Steam?:

Shout box

You're not permitted to post shouts.
NeenekoJust look at how interviews are handled. Media tends to pit someone who is at best a journalist, but usually entertainer, against an expert, and it is presented and percieved as if they are equals.10/25/2014 - 7:38am
Neeneko@MC - Focusing on perpetrator does nothing for prevention, the media and public lack the domain knowledge and event details to draw any useful conclusions. All we get are armchair risk experts.10/25/2014 - 7:36am
Neeneko@AE - no name or picture, I like it.10/25/2014 - 7:34am
PHX Corp@MW and AE The news media needs to stop promoting the Shooters. period10/25/2014 - 7:16am
Andrew EisenWhen I write about these massacres, I don't use the shooter's name or picture. I'm not saying everyone has to play it that way but that's how I prefer to do it.10/25/2014 - 12:44am
Andrew EisenYep, it's why the news media stopped spotlighting numbnuts who run out on the field during sporting events.10/25/2014 - 12:01am
Matthew Wilsonin media research its called the copycat effect. it simply says that if the news covers one mass shooting shooter, it increases the likelihood of another person going on a mass shooting.10/25/2014 - 12:00am
Andrew EisenAgreed. It bugs me that I know the names, faces and personal histories of a bunch of mass shooters but I couldn't tell you the name of or recognize a photo of a single one of their victims.10/24/2014 - 11:51pm
AvalongodAgree with Quiknkold. @Mecha...if that worked we would have figured out how to prevent these long ago.10/24/2014 - 11:32pm
MechaCrashUnfortunately, you have to focus on the perpetrator to figure out the whys so you can try to prevent it from happening again.10/24/2014 - 10:55pm
quiknkoldpoor girl. poor victims. rather focus on them then the shooter. giving too much thought to the monster takes away from the victims.10/24/2014 - 10:15pm
Andrew EisenFor what it's worth, early reports are painting the motive as "he was pissed that a particular girl wouldn't date him."10/24/2014 - 10:12pm
quiknkoldwell then I suck as a man cause I ask for help when necessary :P10/24/2014 - 10:07pm
Technogeek(That said, mostly I was making the smartass evopsych comment because your post seemed like the kind of just-so story that has come to dominate 99% of its usage.)10/24/2014 - 10:04pm
TechnogeekHell, Liam Neeson built his modern career around it. Cultural factors likely play a far greater role than you appear willing to admit.10/24/2014 - 10:03pm
TechnogeekSeriously, though, the idea of "because women are protectors and that's why they never commit school shootings" is, at best, grossly overreductive. There's nothing inherently feminine about being willing to kill in order to protect one's offspring.10/24/2014 - 10:03pm
MechaCrashThe "toxic masculinity" thing refers to how you have to SUCK IT UP AND BE A MAN because seeking help is seen as weakness, which means you suck at manliness, so it builds and builds and builds until something finally snaps.10/24/2014 - 10:01pm
quiknkoldthere, I'm done. And thats what Christmas is all about, Charlie Brown10/24/2014 - 9:54pm
quiknkoldand I am not spouting Evopsych, technogeek. tbh I never heard the phrase till you said it. I'm going off my observations.10/24/2014 - 9:54pm
quiknkoldmoreover, the guy who did this isnt even white. He was native american according to the news report I read. Also that he went for a specific target. That's a much different picture than a certain Sandy Hook guy who will not be named10/24/2014 - 9:53pm
 

Be Heard - Contact Your Politician