Angry Birds for China

July 29, 2011 -

Even China can't escape the allure of the Angry Birds franchise. Rovio Entertainment announced the opening of corporate and marketing operations in China. The goal of this move is to bring a tailored Angry Birds game to China. China is currently the second largest market for Angry Birds and represents what Rovio calls an "immense potential for continued growth." Rovio Entertainment expects 100 million Angry Birds downloads in China by the end of 2011.

Rovio will develop games and other products exclusive to Chinese fans. The first game, the "Moon Festival" episode for Angry Birds Seasons, will be ready for launch in September, in time for the Mid-Autumn Festival. Beyond China, "Moon Festival" will share this culturally important festival season with hundreds of millions of Angry Birds fans worldwide, celebrating Chinese culture in every corner of the world.

Angry Birds themed moon cakes will also be available in China.

In addition to expanding its operations staff in China, Rovio is adding strategic partners to its Angry Birds China team. PPW has been appointed as the licensing representative of the Angry Birds franchise. Madhouse, China’s leading mobile ad network, will partner with Angry Birds to expand virtual and real world connections and reach via prime time mobile advertising concepts. Additional mobile ad industry partners are expected to be announced soon.

Angry Birds branded products will also be available in China, including a line of Angry Birds shoes at Letao, China’s largest online shoe company.


 
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Matthew Wilsonunfortunately there are not many female engineers. blame Hollywood for that because they set cultural norms.10/02/2014 - 1:03pm
NeenekoI am also thinking back to the people I knew who interned or interviewed at Intel and the types they hired. Not gamers, but very steeped in the all male engineering culture.10/02/2014 - 12:58pm
SleakerIntel runs LanFest, and actively sponsors other multiple LAN events across the country, just to throw out a couple links on the culture side.10/02/2014 - 12:52pm
NeenekoPlus, it is unusual for a company as large as Intel to take such actions and it indicates there is probably an internal syampthy or cultural overlap with the gaters that bumped their visibility.10/02/2014 - 12:50pm
NeenekoI do not think anyone is suggesting that either intel or gaters should not be able to, but the chain of events is chilling to some.10/02/2014 - 12:48pm
MaskedPixelantehttp://www.wesh.com/news/man-shot-5-times-by-police-to-face-judge-on-firstdegree-murder-charge/28368490 And cops wonder why no one likes them.10/02/2014 - 12:42pm
SleakerIt's up to the companies to determine if they think running their ads on a controversial site may cause more damage to them, the only way they might get this is by feedback.10/02/2014 - 12:37pm
Sleakeropinion to a company on where they run ads.10/02/2014 - 12:36pm
Sleaker@Papa Midnight - Requesting ads get pulled from a site due to not agreeing with their message is not censorship. Funding and voicing your opinion are two completely separate topics. It's completely reasonable for people to voice their10/02/2014 - 12:35pm
Papa MidnightSame here, prh99.10/02/2014 - 12:31pm
prh99I played the first Half Life, haven't bothered with any of two. I like Portal more than Half Life anyway.10/02/2014 - 12:31pm
NeenekoI only got a short way into HL-1, but enjoyed HL-2. Probably because I do not like PC FPS games and HL-2 I got on console.10/02/2014 - 12:28pm
Andrew EisenI have a confession to make: I didn't really care for Half-Life.10/02/2014 - 12:27pm
Papa MidnightI don't think I've used the forums since the Wordpress days.10/02/2014 - 12:13pm
NeenekoI keep forgetting we even have forums.10/02/2014 - 11:48am
ZippyDSMleeA shame we can't have good convos in the forums, seems to me its time to nuke and restart fresh on them.10/02/2014 - 11:45am
Papa MidnightOh, no problem! Just wanted to let you know that it's what we're discussing. By all means, join in!10/02/2014 - 11:36am
E. Zachary KnightNeeneko, No problem. In juicy conversations, key points of discussion get pushed off quickly.10/02/2014 - 11:36am
NeenekoA rather scary censorship. I have known too many people and small companies destroyed by such pressure, so this unnerves me at a pretty personal level.10/02/2014 - 11:36am
NeenekoMy bad, I always have trouble working out what is going on in shoutbox10/02/2014 - 11:34am
 

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