GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

August 9, 2011 -

GamerLaw has an in-depth analysis of the Scrolls v. Elder Scrolls situation that was made public last week by Indie developer Mojang - better known as the makers of Minecraft.

Late last week founder Markus "Notch" Persson jumped on Twitter and his personal blog to say that Bethesda had sent him a "cease and desist letter" concerning his upcoming "Scrolls" game, claiming that it would cause brand confusion with its Elder Scrolls series of RPGS - particularly the upcoming Elder Scrolls V: Skyrim. What Persson plans to do at this point is anyone's guess...

The analysis begins with an explanation of trademarks and how game companies tend to use them:

Trade marks are a kind of IP right used primarily to protect the name of your business/products/services. You can use them to stop other people trying to rip you off by copying or imitating you or your business. A well known example of a trade Mark is the famous Apple logo, or say the Tetris logo.

BUT, owning a trade mark doesn't give you exclusive ownership of the thing that's been trade marked, whether it's a name, a logo, a smell (yes, you can trade mark one). It gives you the right to stop another guy IF:

- he is selling identical or similar goods/services in an identical/similar business, AND

- there is a likelihood of public confusion between the two goods/services.

(Caveat: this is the position under English law, which is broadly similar to European laws generally, including the Swedish law to which Mojang is subject - but there may be some differences I'm not aware of).

The post goes on to point out that unless all parts of this "test: are met, the law doesn't recognize a trademark infringement. He then uses an example of a company that uses "apples" to make products like apple pies; no one is going to confuse delicious apple pie with an Apple product like a desktop computer or an iPhone.

So what can the Minecraft developers do at this point? GamerLaw offers three options:

(1) Fight the claim

(2) Capitulate and change the game name

(3) Agree to coexist with Bethesda (ie both use the name Scrolls, potentially in return for Mojang paying Bethesda)

GamerLaw goes on to say that - in a way - Bethesda is doing the right thing:

There's one more key aspect about trade marks you need to know: once you have one, you need to enforce it. There's no point claiming a particular word or phrase etc is vital to your business if you then let everyone use it indiscriminately (that's how the Hoover Company lost their trade marks over their Hoover vacuum cleaners, because they allowed it to become a generic, generally used phrase to describe vacuum cleaners). If you don't protect your trade mark, you risk losing it. This is why we see these kinds of legal letters flying around from time to time.

Finally, they offer some sage advice for anyone developing a game:

- When you next make a game, check the trade mark registries and the Internet for current or forthcoming games with an identical or similar title

- Build trade protection into your game: devise game names, characters etc which are distinctive so that you can trade mark them yourself. Don't just give names to them because they sound cool.

- Once you have a trade mark, you need to protect it rather than just ignore it. Otherwise you risk losing it.

- Remember trade marks do NOT give you exclusive ownership over the thing that's been trademarked: there has to be a sufficient degree of similarity and public confusion for it to be actionable.

- If you can handle this on your own, great, but if in doubt - speak with a friendly lawyer. IP lawsuits have brought down tech companies and developers of all sizes on their own before, so please take them seriously.

You can read the entire thing here. Thanks to Andrew Pfister (@andrewpfister).


Comments

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

Why aren't people foaming at the mouth over this ridiculous lawsuit?  This is no better than Langdell's "Edge" trademark.  This is just as absurd!  The game is named "Scrolls".  Not "Elder Scrolls", not "Skyrim".  Just a very generic word, "Scrolls".

So what if EA sued somebody who made a game called "Mirrors"?  Would everyone just sit back and say "oh yeah, this is what EA should do.  Totally different then Langdell..."

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

"he is selling identical or similar goods/services in an identical/similar business"

Card game is similar to video game?

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

Scrolls is still a video game.  Both games have fantasy settings but that's about it.

 

Andrew Eisen

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

Actually, it's both.

It's a collectible card game running on the computer. http://www.gamasutra.com/view/news/33260/Minecraft_Developer_Mojang_Reveals_Its_Second_Game_Scrolls.php

I really don't see how there's any confusion between that and Elder Scrolls

 

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

Yes, I know but the original poster's phrasing implied that he thinks it's purely a physical card game.  It's not, it's a video game.  Oh sure, the genre is still a card battler, that was never in question.

 

Andrew Eisen

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

No, I'm pretty sure it's a 100% physical card game.

 

(The content below is unrelated gibberish that has been stuck on my commenting account for a couple years and I have absolutely no means to address it.)

 

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

You're incorrect.

http://gamasutra.com/view/news/33261/GDC_2011_Interview__Mojangs_Jakob_P...

Are you thinking about doing a physical, real game card to accompany the digital release?

JP: We're not saying a definite "no" to that, but it's not something that we're considering during the design process for the game. I think just the fact that we make this game digital and playable online and on handheld phones, we can add things to the game that would be very hard to add to a paper game.

So these are things that we can add to the game to improve the game, because it is a computer driven program, and the computer can manage that for you. We're not going to say that we never will - if the game is successful, and if we have a demand for it we will probably look into it, but it's not going towards the design at the moment.

 

Andrew Eisen

P.S. - I went ahead and removed your signature for you.

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

(The content below is unrelated gibberish that has been stuck on my commenting account for a couple years and I have absolutely no means to address it.)

If you are referring to the block of text discussing Earthbound DRM, that is your signature. You can remove it and/or change it by clicking your username in the upper right of the web page, clicking the edit tab in the resulting page and make the changes near the bottom of that page.

Re: GamerLaw Analyzes Scrolls v. Elder Scrolls Situation

Excellent writeup of the legal issues around Trademark and how they intertwine with the game industry.  Hopefully stuff like this will help towards undoing some of langdell's damage...

 
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Andrew EisenPM - Yep, that's the one.03/06/2015 - 12:53am
TechnogeekBest case, it was some marketing douchebag who thought they could pander to both sides at once.03/06/2015 - 12:49am
TechnogeekAlso, this was the mistake tweet: http://i.imgur.com/4eLWNHx.jpg03/06/2015 - 12:48am
TechnogeekBecause nothing says "open, diverse gaming community" like buddying up with Breitbart.03/06/2015 - 12:47am
Papa MidnightAndrew Eisen, I believe this is the picture that you seek: http://i.imgur.com/Gdk60pa.jpg03/06/2015 - 12:30am
Papa MidnightSurely, Goth_Skunk, you say that in jest?03/06/2015 - 12:28am
prh99Craig R. Cause quite a few of them are not, they're bullies with different politics.03/06/2015 - 12:23am
MechaTama31What was the "mistake" tweet?03/06/2015 - 12:18am
MechaCrashWhatever you say, Goth.03/06/2015 - 12:02am
E. Zachary KnightGoth, they could have fooled me.03/05/2015 - 11:16pm
Goth_SkunkI don't understand. GamerGate supports an open, diverse gaming community for all as well. Google's statement is contradictory.03/05/2015 - 10:59pm
TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
TechnogeekWelp, look like the Gerberghazi crowd is going to have to use Bing now. https://twitter.com/googlecloud/status/57365320825126093003/05/2015 - 9:42pm
Goth_SkunkAhh! I misinterpreted your statement about being left with almost every game in existence. I interpreted it as 'If you boycott games he's been involved with, you're boycotting almost all of them.'03/05/2015 - 9:31pm
Andrew EisenGoth - Card has been involved with only a small handful of games so if one were to boycott games for his involvement, they wouldn't be missing out on many games.03/05/2015 - 9:29pm
Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
 

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