SyFy President on The Convergence of TV, Video Games

August 9, 2011 -

SyFy President David Howe sat down with The Hollywood Reporter for an exclusive interview to discuss the cable television network's big move into the video game space. Over the last few years Howe has been instrumental in establishing relationships with such game publishers as THQ and Trion Worlds to create partnerships that extend games into the entertainment world. One of those partnerships involved THQ's Red Faction, which the network extended into a movie franchise - Red Faction: Armageddon. With Trion Worlds, the network is going to tie the world of MMO's with an ongoing television series that will affect the game world and what happens in it.

First, Howe explains why the network is getting into the world of gaming this year:

"Our viewers are a very big video game playing audience. They understand technology. Video games have always been on our horizon because our audience is so techno-savvy. I think it’s a combination of our ambition through some of our ventures to grow new businesses and revenue streams, and also an attempt to create new ways of telling stories to capitalize on in the new development of technology. Video gaming has come a hell of a long way since the days of Pac-Man. Today’s big games like Call of Duty create real-time stories and characters that are much closer to the TV movie experience than it ever has been, so now is the time for us to really capitalize on that."

Next Howe addresses how partnerships with game publishers helps eliminate some of the challenges of turning video games into TV shows:

"We know the traditional Hollywood model of taking an existing property and trying to adapt it for a different media doesn’t work. Most gamers would always deride the spin-off game from a movie franchise or the spin-off of a movie from a game franchise because they’re usually created after the fact. The characters in the story were not designed for those particular media. They’ve had to be adapted and retrofitted to make them work. We wanted to come at it more smartly and co-create and co-develop."

Finally Howe talks about the success of Battle Star Galactica Online and how it opens up new opportunities for the Network and its key franchises:

"I think when you have a property like Battlestar Galactica, it’s timeless. Yet it’s great to have a TV series on air simultaneously, but it’s not necessary. Battlestar is a franchise that’s existed since the ‘80s. We took a run at it. Universal Pictures I think has a big development and potentially another movie. It’s a known franchise that will always work if you are true to its spirit and you really find the right vehicle to create properties and games that can live in isolation. We had great success with the TV series. We’ve seen great success with the video game. We’re developing a potential pilot for another spin-off series, Blood and Chrome, which will launch next year. We have an amazing franchise that we want to continue to exploit irrespective of whether the TV series is on air."

You can read the whole thing at The Hollywood Reporter.


Comments

Re: SyFy President on The Convergence of TV, Video Games

I'm sorry, but SyFy was dead to me from the moment they became SyFy.  It's the SciFi channel, for fuck's sake.  And they changed their name because they thought SciFi sounded too nerdy?  Eat a bowl of dicks, marketing executive assholes...  :/

No, I didn't even read the article.  I just get bent out of shape whenever I see "SyFy", and had to vent.

 
Forgot your password?
Username :
Password :

Poll

Will Code Avarice's Paranautical Activity make its way back onto Steam?:

Shout box

You're not permitted to post shouts.
Andrew EisenAdam McKay directed cartoon about income inequality. https://screen.yahoo.com/we-the-economy/inequality-1-unbelievable-sweet-alpacas-175411663.html10/21/2014 - 8:54pm
prh99Bit.ly Maintainance here is the original http://arstechnica.com/business/2014/10/after-gamergate-tweet-adobe-distances-itself-from-gawker-bullying/10/21/2014 - 8:39pm
prh99Adobe calls out Gawker for GG bullying and backpedals...sort of. http://bit.ly/1pyM4Yg10/21/2014 - 8:35pm
Neo_DrKefkaThanks James. Means a lot.10/21/2014 - 7:24pm
prh99Nothing that hasn't been said.10/21/2014 - 6:52pm
Andrew EisenHaven't read it yet. I'm sharing this because I love the header image. http://nymag.com/scienceofus/2014/10/gamergate-should-stop-lying-to-itself.html10/21/2014 - 3:39pm
james_fudgeYou are one of us, you're a GPer, not a GGer :)10/21/2014 - 2:27pm
james_fudgeNeo_DrKefka: half of them don't know who that is, so no worries :)10/21/2014 - 2:27pm
Andrew EisenUpdate to the Paranautical Activity story. Dev leaves the studio. http://codeavarice.com/post/100592709238/mike-is-leaving-code-avarice10/21/2014 - 1:52pm
quiknkoldI'm sure you are, Andrew10/21/2014 - 1:44pm
Andrew EisenNintendo announced the Link amiibo is compatible with Hyrule Warriors. No idea how Nintendo expects anyone to give a toss if it don't tell us what it does. Then again, maybe I'm just being curmudgeonly.10/21/2014 - 1:25pm
Neo_DrKefkaSo Gamergate compared me to leftist Saul Alnsky....ME off all the people10/21/2014 - 1:16pm
IanCWell.... quite.10/21/2014 - 1:10pm
Andrew EisenWell of course. Girls don't buy figurines and guys don't buy figurines of girls. And no, the girls that buy figurines and the guys that buy figurines of girls don't count. The money belongs on the table, thank you very much!10/21/2014 - 12:43pm
IanCI have 3 of the Disney Infinity figures even though i don't have the game (Rapunzel from Tangled, and Anna & Elsa from Frozen, purely because its the only way to get figures from those two films)10/21/2014 - 12:23pm
Andrew EisenGlad you said "Pokemon." That's the first time I've seen anyone use that abbreviation.10/21/2014 - 12:14pm
MaskedPixelanteGot my demo key for ORAS, hope I get some awesome Pokemon to bring over.10/21/2014 - 12:08pm
E. Zachary KnightNot owning a WiiU helps too.10/21/2014 - 11:39am
E. Zachary KnightI have avoided Skylanders and Disney Infinity so far, so I don't see how Amiibos will get me in their grasp.10/21/2014 - 11:39am
Andrew EisenYes, GamerGate has a lot of fair-weather friends.10/21/2014 - 11:25am
 

Be Heard - Contact Your Politician