SyFy President on The Convergence of TV, Video Games

August 9, 2011 -

SyFy President David Howe sat down with The Hollywood Reporter for an exclusive interview to discuss the cable television network's big move into the video game space. Over the last few years Howe has been instrumental in establishing relationships with such game publishers as THQ and Trion Worlds to create partnerships that extend games into the entertainment world. One of those partnerships involved THQ's Red Faction, which the network extended into a movie franchise - Red Faction: Armageddon. With Trion Worlds, the network is going to tie the world of MMO's with an ongoing television series that will affect the game world and what happens in it.

First, Howe explains why the network is getting into the world of gaming this year:

"Our viewers are a very big video game playing audience. They understand technology. Video games have always been on our horizon because our audience is so techno-savvy. I think it’s a combination of our ambition through some of our ventures to grow new businesses and revenue streams, and also an attempt to create new ways of telling stories to capitalize on in the new development of technology. Video gaming has come a hell of a long way since the days of Pac-Man. Today’s big games like Call of Duty create real-time stories and characters that are much closer to the TV movie experience than it ever has been, so now is the time for us to really capitalize on that."

Next Howe addresses how partnerships with game publishers helps eliminate some of the challenges of turning video games into TV shows:

"We know the traditional Hollywood model of taking an existing property and trying to adapt it for a different media doesn’t work. Most gamers would always deride the spin-off game from a movie franchise or the spin-off of a movie from a game franchise because they’re usually created after the fact. The characters in the story were not designed for those particular media. They’ve had to be adapted and retrofitted to make them work. We wanted to come at it more smartly and co-create and co-develop."

Finally Howe talks about the success of Battle Star Galactica Online and how it opens up new opportunities for the Network and its key franchises:

"I think when you have a property like Battlestar Galactica, it’s timeless. Yet it’s great to have a TV series on air simultaneously, but it’s not necessary. Battlestar is a franchise that’s existed since the ‘80s. We took a run at it. Universal Pictures I think has a big development and potentially another movie. It’s a known franchise that will always work if you are true to its spirit and you really find the right vehicle to create properties and games that can live in isolation. We had great success with the TV series. We’ve seen great success with the video game. We’re developing a potential pilot for another spin-off series, Blood and Chrome, which will launch next year. We have an amazing franchise that we want to continue to exploit irrespective of whether the TV series is on air."

You can read the whole thing at The Hollywood Reporter.


Comments

Re: SyFy President on The Convergence of TV, Video Games

I'm sorry, but SyFy was dead to me from the moment they became SyFy.  It's the SciFi channel, for fuck's sake.  And they changed their name because they thought SciFi sounded too nerdy?  Eat a bowl of dicks, marketing executive assholes...  :/

No, I didn't even read the article.  I just get bent out of shape whenever I see "SyFy", and had to vent.

 
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MaskedPixelanteNumber 3: Night Dive was brought to the attention of the public by a massive game recovery, and yet most of their released catalogue consists of games that other people did the hard work of getting re-released.04/17/2014 - 8:46pm
MaskedPixelanteNumber 2: If Humongous Entertainment wanted their stuff on Steam, why didn't they talk to their parent company, which does have a number of games published on Steam?04/17/2014 - 8:45pm
MaskedPixelanteNumber 1: When Night Dive spent the better part of a year teasing the return of true classics, having their big content dump be edutainment is kind of a kick in the stomach.04/17/2014 - 8:44pm
Matthew Wilsonhttp://www.giantbomb.com/articles/jeff-gerstmann-heads-to-new-york-takes-questions/1100-4900/ He talks about the future games press and the games industry. It is worth your time even though it is a bit long, and stay for the QA. There are some good QA04/17/2014 - 5:28pm
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MaskedPixelanteNot that linkable, go onto Steam and there's stuff like Pajama Sam on the front-page, courtesy of Night Dive.04/17/2014 - 4:13pm
Andrew EisenOkay, again, please, please, PLEASE get in a habit of linking to whatever you're talking about.04/17/2014 - 4:05pm
MaskedPixelanteAnother round of Night Dive teasing and promising turns out to be stupid edutainment games. Thanks for wasting all our time, guys. See you never.04/17/2014 - 3:44pm
Matthew WilsonAgain the consequences were not only foreseeable, but very likely. anyone who understood supply demand curvs knew that was going to happen. SF has been a econ/trade hub for the last hundred years.04/17/2014 - 2:45pm
Andrew EisenMixedPixelante - Would you like to expand on that?04/17/2014 - 2:43pm
MaskedPixelanteWell, I am officially done with Night Dive Studios. Unless they can bring something worthwhile back, I'm never buying another game from them.04/17/2014 - 2:29pm
PHX Corphttp://www.msnbc.com/ronan-farrow/watch/video-games-continue-to-break-the-mold-229561923638 Ronan Farrow Daily on Video games breaking the mold04/17/2014 - 2:13pm
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Matthew Wilsonok than they should not protest when the consequences of that choice occur.04/17/2014 - 1:06pm
NeenekoIf people want tall buildings, plenty of other cities with them. Part of freedom and markets is communities deciding what they do and do not want built in their collective space.04/17/2014 - 12:55pm
Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
 

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