SyFy President on The Convergence of TV, Video Games

August 9, 2011 -

SyFy President David Howe sat down with The Hollywood Reporter for an exclusive interview to discuss the cable television network's big move into the video game space. Over the last few years Howe has been instrumental in establishing relationships with such game publishers as THQ and Trion Worlds to create partnerships that extend games into the entertainment world. One of those partnerships involved THQ's Red Faction, which the network extended into a movie franchise - Red Faction: Armageddon. With Trion Worlds, the network is going to tie the world of MMO's with an ongoing television series that will affect the game world and what happens in it.

First, Howe explains why the network is getting into the world of gaming this year:

"Our viewers are a very big video game playing audience. They understand technology. Video games have always been on our horizon because our audience is so techno-savvy. I think it’s a combination of our ambition through some of our ventures to grow new businesses and revenue streams, and also an attempt to create new ways of telling stories to capitalize on in the new development of technology. Video gaming has come a hell of a long way since the days of Pac-Man. Today’s big games like Call of Duty create real-time stories and characters that are much closer to the TV movie experience than it ever has been, so now is the time for us to really capitalize on that."

Next Howe addresses how partnerships with game publishers helps eliminate some of the challenges of turning video games into TV shows:

"We know the traditional Hollywood model of taking an existing property and trying to adapt it for a different media doesn’t work. Most gamers would always deride the spin-off game from a movie franchise or the spin-off of a movie from a game franchise because they’re usually created after the fact. The characters in the story were not designed for those particular media. They’ve had to be adapted and retrofitted to make them work. We wanted to come at it more smartly and co-create and co-develop."

Finally Howe talks about the success of Battle Star Galactica Online and how it opens up new opportunities for the Network and its key franchises:

"I think when you have a property like Battlestar Galactica, it’s timeless. Yet it’s great to have a TV series on air simultaneously, but it’s not necessary. Battlestar is a franchise that’s existed since the ‘80s. We took a run at it. Universal Pictures I think has a big development and potentially another movie. It’s a known franchise that will always work if you are true to its spirit and you really find the right vehicle to create properties and games that can live in isolation. We had great success with the TV series. We’ve seen great success with the video game. We’re developing a potential pilot for another spin-off series, Blood and Chrome, which will launch next year. We have an amazing franchise that we want to continue to exploit irrespective of whether the TV series is on air."

You can read the whole thing at The Hollywood Reporter.


Comments

Re: SyFy President on The Convergence of TV, Video Games

I'm sorry, but SyFy was dead to me from the moment they became SyFy.  It's the SciFi channel, for fuck's sake.  And they changed their name because they thought SciFi sounded too nerdy?  Eat a bowl of dicks, marketing executive assholes...  :/

No, I didn't even read the article.  I just get bent out of shape whenever I see "SyFy", and had to vent.

 
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james_fudgequiknkold, that's bile. Read the comments and you'll get a taste of that site's audience.09/16/2014 - 9:17am
ZippyDSMleeSo gamer gate will be know as the time all the 13 year old sexist racists assholes came out of the wood work and attacked anything with more brains than themsevles. 0_o09/16/2014 - 9:09am
E. Zachary KnightAwwwww. I feel so special. I have someone on Twitter shaming me for being anti-gamergate.09/16/2014 - 9:06am
quiknkoldhttp://www.breitbart.com/big-hollywood/2014/09/15/the-gamergate-movement-is-making-terrific-progress-don-t-stop-now09/16/2014 - 8:54am
james_fudgeme either.09/16/2014 - 8:54am
E. Zachary KnightI understand what Wikileaks twitter was getting at, but I have no clue what that article was getting at.09/16/2014 - 8:45am
Michael Chandra"You know how game journalists are a corrupt bunch that do shady dealings? Well so are the politicians at the NATO!" #clickbait09/16/2014 - 8:22am
james_fudgeit's simply a case of an org trying to latch onto a hashtag without knowing what it is about.09/16/2014 - 8:07am
E. Zachary KnightOk. I admit it. I have absolutely no clue what that article was trying to say. Can you explain it to me?09/16/2014 - 8:04am
Michael ChandraWhy am I not surprised seeing that coming from a man who allegedly didn't respect women's wishes regarding condom use?09/16/2014 - 8:01am
Michael Chandrahttp://www.newstatesman.com/media-mole/2014/09/wikileaks-wades-gamergate-says-nato-corrupt-video-games-journalism09/16/2014 - 8:00am
E. Zachary KnightGot a link?09/16/2014 - 7:58am
quiknkoldas in, they gave a big shout out to Gamergate09/16/2014 - 7:43am
quiknkoldWikileaks just joined Gamergate09/16/2014 - 7:42am
james_fudgePortlandia is good and strange.09/16/2014 - 7:04am
E. Zachary KnightGot that same recommendation on Twitter. So I guess that is a good sign.09/15/2014 - 8:39pm
prh99Portlandia, though I don't watch a lot of sitcoms. Heard it was good though.09/15/2014 - 8:02pm
E. Zachary KnightSitcom recommendations for someone who like Parks and Rec but hates The Office: Go.09/15/2014 - 6:08pm
NeenekoEven if they do change their policy, they can only do it moving forward and I could see the mod/pack community simply branching.09/15/2014 - 12:50pm
Michael ChandraAs for take the money and run, the guy must have a networth of 8~9 digits already.09/15/2014 - 10:33am
 

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