Activision Not Concerned with Facebook Space

August 10, 2011 -

Activision went out of its way to say that its marquee AAA franchise, Call of Duty, has nothing to fear from Facebook. While its biggest Rival, Electronic Arts has invested billions of dollars in the social gaming space, Activision has no interest in tackling the space, and isn't concerned one bit with what is going on there. The company says that focusing its resources on a few core franchises for traditional gaming platforms is the right path to take.

"Call of Duty has more players who pay-to-play online than any Facebook game, and our players pay more per player on average than any Facebook game," Activision Publishing CEO Eric Hirshberg said in a statement at the 13th Annual Pacific Crest Global Technology Leadership Forum. "They're also more engaged - the percentage of Call of Duty's monthly unique players that play the game every day is higher than that of the top three Facebook games."

"Despite all the hand-wringing in our industry right now, people aren't gaming less. In fact, they're gaming more than ever. They're just doing it with fewer games, and they're spending more time playing those games than ever before. Last year, of the top ten best-selling games, all ten of them were based on strong existing franchises, and nine of those ten were online enabled."

It's certainly a unique strategy but one that may change as Activision sees how much money other companies are making by contributing to the space.

Source: Gamasutra by way of C&VG

Comments

Re: Activision Not Concerned with Facebook Space

Submitted by MechaCrash on Wed, 08/10/2011 - 22:08.

Why would they want to buy more baskets? All of their eggs fit so nicely into the one they have!

 
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prh99: Also there is no story in rational and respectful discussion (where you can find it).10/19/2014 - 10:44am
prh99: Well they are probably doing it on Twitter and probably the GG hashtag so any voice reason gets drowned out by idiocy. Also it's far easier to broad brush a group.10/19/2014 - 10:41am
Wonderkarp: dont fool yourself, Technogeek. Remember Mass Effect 3? How about the ferver against Phil Fish?10/19/2014 - 10:18am
MechaTama31: None of which is the fault or responsibility of the people who are not trolling, harassing, threatening, doxxing, etc. So why is their opinion hostage to the people who are?10/19/2014 - 10:06am
Technogeek: If the developer were male there wouldn't have been a "conversation" in the first place.10/19/2014 - 2:27am
Monte: trolls are just at their absolute worst when it comes to women and feminist. You could bet good money that if the developer were male the trolls would be silent and the conversation would actually focus on the journalism.10/18/2014 - 9:18pm
Monte: Papa: Not the first time we've had a journalism scandals before, but the harassment never got close to this level; the difference with this scandal is that feminists are involved. Without the feminist angle, their would be A LOT less harrassment10/18/2014 - 9:15pm
Papa Midnight: Monte: That's honestly rather short-sighted. As has been proven with other persons who have been targeted, if it wasn't Quinn, it would be someone else.10/18/2014 - 6:26pm
Avalongod: I think that's part of what gives an esoteric news story like this real life...it taps into a larger narrative about misogyny in society outside of games.10/18/2014 - 3:29pm
Avalongod: @Monte, well the trolls made death threats that came to police (and media attention). I think this is tapping into a larger issue outside of games about how women are treated in society (like all the "real rape" stuff during the last election)10/18/2014 - 3:28pm
Wonderkarp: Zippy : Havent tried the PS4 controller. might later.10/18/2014 - 2:37pm
Monte: Seirously, If Quinn was not involved and GG was instead about something like the Mordor Marketing contracts, the trolling would have never grown so vile and disgusting. There have been plenty of movements in the past that never sufferred from behavior..10/18/2014 - 1:57pm
Monte: We have seen scandel's before but the trolling has never been as vile as what we see with GG. Trolls usually have such a tiny voice you can barely notice them, but its like moths to a flame whenever femistist are involved.10/18/2014 - 1:53pm
ZippyDSMlee: Wonderkarp: You might be able to if you had a PS4 controller.10/18/2014 - 1:00pm
MaskedPixelante: http://store.steampowered.com/app/327940/ Night Dive starts charging for freeware.10/18/2014 - 12:21pm
Matthew Wilson: the sad thing is there are trolls on both sides of this. people need to stop acting like their side is so pure.10/18/2014 - 12:19pm
MechaTama31: So, only speak out on a scandal that hasn't attracted trolls? I wouldn't hold my breath...10/18/2014 - 10:49am
Monte: I feel like GG just needs to die. The movement is FAR to tainted by hatred and BS for it to be useful for any conversation. Let GG die, and then rally behind the NEXT gaming journalism scandal, and start the conversation fresh.10/18/2014 - 10:33am
quiknkold: and we dont have a Dovakin to call a cease fire10/17/2014 - 7:37pm
quiknkold: The whole thing is Futile. Both sides are so buried deep in their trenchs that there isnt a conversation. Its just Finger Pointing, Name Calling, Doxxing, Threats. there needs to be a serious conversation, and GG isnt it.10/17/2014 - 7:37pm
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