Despite Decline, Microsoft Expects Strong Year for Xbox 360

August 12, 2011 -

Despite posting a decline in sales in July, the Xbox 360 still leads the U.S. console market and Microsoft said this week that it is still on track to have the biggest year in the system's history. For the month of July, the Xbox 360 held the top spot for the seventh consecutive month, despite posting a 37.6 percent drop in sales compared to July 2010. Last July, Microsoft cut the price of the Xbox to clear out inventory and make room for the new console. This obviously gave the company a huge boost in hardware sales.

Microsoft said that it sold 277,000 units during the month of July, making of 45 percent of the overall console hardware sales market. Retail sales of game hardware, software and accessories across the industry fell 26 percent to $707.7 million - down from $961.3 million in July 2010.

In a press release issued yesterday Microsoft said it expects a good year because of big software titles such as Gears of War 3 and AAA titles during the holiday season. In July consumers spent $250 million on hardware, software and accessories for the Xbox 360. Microsoft said it expects the Xbox 360 to maintain the lead position for the rest of the year.

Source: Tech Flash


 
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