Target Ramps Up Trade-In Program

Target is ramping up its in-store trading program to include more items that have a cash value and can be used towards purchasing new goods, the retailer announced today. The company said today that customers can save money on "back-to-school purchases: by trading in their used electronics and video games. Target’s Electronics Trade-in service (in partnership with NextWorth) has expanded to 1,490 of its stores across the country where Target Mobile centers are located, and new product categories have been added to further expand the service. The trade-in service at Target is now accepting calculators and DVDs, in addition to iPods, iPads, iPhones, cellphones, Nintendo DS units and video games.

“Offering electronic trade-ins at Target makes it simple for more people to get money out of their used electronics – immediately and conveniently,” said Dave Chen, CEO at NextWorth. “The in-store trade-in service, paired with NextWorth’s existing online program, provides a full-service solution for electronics recycling to meet anyone’s needs.”

Trade-ins are evaluated on-site and values are determined based on the model and condition of the item, according to Target. Customers then receive a prepaid card for the value of the trade to put toward their next Target purchase. Guests can also participate in the Electronics Trade-in service online at www.NextWorth.com, where they have the choice of cash or a gift card for their trade-in. The online service also offers free and fully insured UPS shipping.

For more information on the trade-in program check out Target.com or NextWorth.com.